Top 5 Healthcare SEO Trends for Targeted Marketing

November 8, 2017 - By 

Is your medical practice not drawing any new business from online marketing?

There might be some gaps in your healthcare SEO you have not explored. We researched 5 tips that will help you drive traffic to your site and increase your patients.

1. Focus on Local SEO

Optimize your SEO on a local level. If your practice is located in Texas, you probably don’t want to attract patients in Florida.

59% of consumers rely on Google to find Local businesses. Local SEO is very important to ensure you’re attracting the right people to your business.

You’re required by Google to verify your name, address, and place (NAP). Once you do, make sure the information matches the one provided on your site.

Your site’s optimization should include a local description such as, “Los Angeles Chiropractor.” If you want to get more specific, break it down by zone or neighborhood, “Chiropractor in West Hollywood.”

2. Mobile-Friendly Site

With the use of smartphones, mobile searches surpass those conducted on a computer. According to search engine watch, 50% of potential new patients will find healthcare services using their mobile device.

The first is testing your current website on a mobile device. Is it easy to navigate? Does it take a long time to load fast, etc?

If your website is not mobile friendly, you might be losing on many clients.

3. Make Your Content Interesting

Another way to win at healthcare SEO is by creating interesting and shareable content. You’ll want to create posts your patients will understand.

People don’t want to read all scientific terms, so you need to have material that will speak to them.

Try to keep it simple but informative such as 10 foods you can eat to lower your cholesterol or simple weight loss tips.

Consider delivering a newsletter to your current patients with content they will appreciate.

4. Social Media Platforms

No SEO optimization is complete without social media engagement. Social media provides the right key and information patients want to know about.

They also enjoy the social engagement. What potential new patients enjoy is the real-time response and comments social media provides.

For example, if you ask your social media followers what they think of an oral drug test, it will start conversations and engagement.

5. Pay Attention to Reviews

In the digital era, people are more likely to select a service provider if the majority of the reviews are positive.

There’s a high chance the majority of new patients looked up reviews online. And they might go out of their way to get an appointment if they know the practice has a high review rate.

You might not be able to control all of the review posts, but you can be involved. Pay attention to areas of improvement and discuss them with the staff.

People also want to feel heard, so it’s always a good idea to reply to the review and address their concerns.

Ready to Dominate Healthcare SEO?

Paying attention to SEO will increase your website traffic and bring in new clients. Start by following these 5 simple tips and watch your practice grow. Be patient, put in the work and results will happen.

If you enjoyed this article and want to search for more useful tips, visit us.

Posted In:  Marketing