Wix vs Squarespace: How to Decide Which Is Right for You

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wix vs squarespace

The modern world we live in is filled with hot debates on the world’s biggest of rivalries: UNC vs Duke, Backstreet Boys vs N’Sync, and of course, Wix vs Squarespace.

Advertisements and references abound for both of these website-building services.

How do you know which one is the right choice for you?

Truth be told, it all depends on your preferences and the purpose for your site; so you’ll be the deciding factor.

Here are some side-by-side comparisons of both programs so that you can find the right fit.

Is One Better for Beginners?

If this is your first time diving into creating a site, and you don’t have a lot of prior experience with coding or website development, you’ll want as simplistic as possible.

Both were created to trying and take coding out of the equation (as much as possible) for people such as yourself.

However, both of these programs are simplistic in their own way. Squarespace offers a spaced-out design for all its website templates but requires you to input the desired areas of each page yourself.

Wix makes it easier to by dragging and dropping those same areas on your site.

For the sheer purpose of easing into building a site, Wix.com wins this round.

Which One Has the Better Deal?

There are pros and cons to the multiple price options that both of these website softwares offer. 

While there’s a price level for almost any situation, it can often be overwhelming to comb through and determine which price offers the “Goldilocks” amount of features you need.

Currently, Wix offers 4 website payment methods AFTER your 14-day free trial period.

They are Combo ($13/month), Unlimited ($17/month), Pro ($22/month), and VIP ($39/month). Read up on the features that differentiate these 4 from each other before purchasing.

The Unlimited package offers the most value for beginners with unlimited bandwidth, 10GB of storage, and inclusion of their site booster and visitor analytics applications.

Squarespace.com offers 4 straight-to-the-point payment methods for the features you need.

These include Personal ($12/month), Business ($18/month), Basic Commerce ($26/month), and Advanced Commerce ($40/month). 

The jump from the personal package to the business package is almost too wide with applications a lot of beginners don’t need, thus not justifying the price.

Squarespace’s personal package offers unlimited storage, SSL Security, and basic website metrics.

Both sites offer incredible value.

But due to the added perks in its Combo and Unlimited packages, Wix.com takes this round by mere inches.

Which Has Better Design Templates?

One of the most enjoyable aspects of building a website is adding your own pizazz to the space itself.

That’s why the platform that you choose needs to be able to keep up with your ingenuity. 

Sounds overwhelming to start creating a site theme from scratch, right?

Well, thanks to website templates (and their creators), you get to pick a starting point that fits the vision you have for your website.

Both Wix and Squarespace offer hundreds of template designs for you to choose from. They’re all beautifully colored and schematically laid-out for easy use to your website visitors.

However, Squarespace offers more flexibility in customization such as colors, fonts, and overall themes of your entire site.

Wix.com’s drag and drop style comes back to haunt it here, as it only allows you to “drag and drop” in certain places within the page layout.

For that reason, Squarespace wins takes home the title for customization!

I’m Looking to Blog: Which Is Better for That?

Is the main (or only) reason for your interest in building a site to create a space you can go to for starting the blog you’ve always wanted?

Both Wix and Squarespace try to provide as many features and widgets to the modern-day blogger as possible.

They have installed blog posts, live feeds on static pages, photo galleries, email campaigns, and analytic tools to watch who’s reading your stuff.

Either site lets you add multiple writers with ease, allow avenues for conversation, and give you free rein on the community you build within your site.

However, Squarespace makes it easier to do that with its beautiful blend of imaging and easy-to-read word spacing. 

The features on Squarespace are also more advanced for bloggers on a mission to gain following quicker than that of a casual hobby blogger.

Don’t call it a comeback, but Squarespace ties up the score at 2-2 thanks to its customizable features with a Blogger in mind.

Which One Has Better Marketing Features?

This is the only portion of this debate that isn’t won by a shootout finish… Wix wins this one by a landslide.

Simply put: Squarespace limits you to three email campaigns before trying to upsell you to an upgraded software.

Meanwhile, Wix gives you the keys to its email marketing for free and doesn’t have a cap on how many campaigns you can start. 

There are upgradable features to Wix as well if you so choose, but if not then you can use their email marketing system for free with your membership!

Free and efficient are two beautiful features, that’s why Wix takes this one easily.

Wix vs Squarespace: Two Valuable Platforms

Even with our Wix vs Squarespace debate outcome, you should entertain both at the start.

Truth be told, it’s the content management system that will help you thrive on either of these website-building programs.

Be sure to read this article on why content management systems are so crucial to the equation for your new site.

Best of luck with your site, and remember, the best feature of your new site will be the individuality you bring to it and to the world!