3 Ways to Boost Digital Downloads for an Ebook Writer
Ebooks are becoming more popular than ever, with Amazon having sold nearly 518k units per day in 2016.
If you’re an ebook writer in a saturated market, the chances of becoming a best-selling author depend on your marketing efforts.
Ebooks are a digital product and sales will often go up or down based on how well you promote yourself and your work on social media.
But boosting your sales doesn’t always include dry marketing tactics. Sometimes, you need to think outside the box to sell your ebooks to a wider audience.
So keep reading to discover how you can increase the number of digital downloads for your ebooks and make more money.
1. Use Your Blog As A Sales Hub
One of the biggest mistakes you can make as an ebook writer is to sell your ebook exclusively on Amazon or similar platforms.
While these are the best way to get your work out there, you’re missing out on a crucial marketing component – your own blog.
To use your blog as a selling tool, first you need to create a sales page for your ebook. This is where you’ll outline what the book is about and the inspiration behind it.
Next, you’ll need to tell your story in your About the Author section. People often buy something because of the story behind it.
Make sure to be honest and straightforward, without making up things or embellishing it for appeal. Simple and easy always seals the deal.
To sell ebooks on your blog, you’ll need to set up an online shop. Another option is to use special programs for this purpose that’ll do the job for you (for a commission).
2. Implement Videos in Your Ebook Marketing
In marketing, visual content works much better than written because people remember it more. So a great way to increase visibility for your ebook is to use videos when promoting it.
It can be a simple book trailer with some images, text, and music to accompany it. This works especially well for non-fiction books.
If you’ve published a novel, for example, an even better alternative is to sit down in front of the camera and talk about what inspired you to write it.
3. Use Your Mailing List
If you have a blog, you’ve probably created a mailing list that you send newsletters to. And if you’re an ebook writer as well, you can use this list to promote and sell your ebooks.
The people on this list are typically regular readers of your blog and love what you do. So you can send them an email presenting your ebooks and offer them some sort of exclusive discount.
This way, you’re still providing the valuable content they expect from you and make a profit in the process.
Become a Big-time Ebook Writer with Our Tips
The process of writing ebooks may come naturally to you, but you need to learn how to sell them in today’s digital era.
Need more digital marketing information?
Check out our marketing blog archive for tons of useful tips!
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