Why Your SEO Campaigns are Totally Tanking
Creating a successful SEO campaign is one of the toughest tasks your company will face. It can be overwhelming, time-consuming, and remarkably costly.
So what do you do when your campaigns just aren’t working? Have no fear, Buffalo SEO Company has your back!
You’re putting the work in…but you’re not seeing results. What’s wrong with those SEO campaigns you’re running? Find out here!
Accessibility above everything
You may think it sounds tedious, but everything from the basic structure of your site to mobile accessibility can play a huge factor in your SEO ranking. In fact, an estimated 60% of web traffic comes from mobile pages.
For instance, do you know if your site can be easily accessed from a variety of platforms?
Mobilegeddon may sound like just another buzzword tailored to corner you into redesigning your website, but pay attention to what other companies missed: if your mobile site is a mess, you may have been penalized by Google for a variety of reasons.
Aside from your site’s organization and basic structure, make sure you’re frequently obtaining and paying attention to audience feedback.
Don’t be precious with your website. If there’s even a kernel of truth to the feedback you’re getting, make changes accordingly.
After all, you’re here to fill a market need — what’s the point if you’re not listening to your customer base?
Stagnancy can be worse than falling traffic: switch things up regularly
It’s no secret that organic traffic can be volatile at best, but fresh and engaging content can mean the difference between life and digital death.
The SEO world changes all the time, so make sure your strategies are in line with the rest of your competition.
As we’ve established, feedback is important.
Send out a survey every quarter or so to establish that your content still gels with your audience’s needs. If there’s something your site is missing, this is a great way to figure out what needs changing.
You’re also going to need to evaluate how you’re using keywords, as overuse of keywords can be just as harmful as not using keywords entirely.
When creating content, make sure your keywords make sense and aren’t too plentiful. You’ll also want to make sure you’re looking at analytics when coming up with targeted keywords.
Internal links matter
Internal links are simply links that send your audience to a specific page of your domain.
A well-constructed internal link not only looks great, but it establishes domain authority with Google. This means that a well-constructed internal link can actually boost your SEO rating!
Start by completing a basic authority report of your site. This will help you discover which of your pages has the most authority, and how you can improve those that could benefit from a boost.
SEO campaigns are tough — there’s no way around it. But there’s no reason your SEO campaign has to stumble! Use these tips, and let us know in the comments how it worked for you!
- 5 Job Site Safety Tips Every Worker Should Know October 18, 2017
- 6 Dishes Made in Italy You Have to Taste to Believe October 13, 2017
- Domestic Vs. Industrial Sewing Machine: What’s the Difference? October 13, 2017
- Entertainment Ideas For Your One-of-a-Kind Wedding Reception October 10, 2017
- Why Google is Considering Alternative Energy Sources October 10, 2017
- Top 5 Downloadable Financial Data Management Tools October 10, 2017
- Save Your Budget With Digital Holiday Cards October 10, 2017
- 5 Tips Management Recruiters Need to Hire Winners October 9, 2017
- Saving Time and Money with Online Electronic Forms October 9, 2017
- 5 Essential Downloadable Tools To Aide Your Translation Work October 8, 2017
- Business and Finance
- Clothing and Accessories
- Computers and Internet
- Cyber Security
- Digital Downloads
- DIY (Do It Yourself)
- Food and Drinks
- Gadgets and Gizmos
- General Knowledge
- Home Improvement
- How To's
- Online Business
- Pets and Animals
- Politics and Government
- Real Estate
- Religion and Faith
- Self Improvement
- Social Media
- Sports and Recreation
- Travel and Leisure
- Web Design and Development
- Website Promotion