Using Technology to Step Up Creative Marketing for Dentists

September 21, 2017 - By 
creative marketing

Are you looking to use technology to step up the creative marketing efforts of your dental practice?

Technology can help keep your practice in touch with your patients, and attract new ones, in the digital age.

Read on below to learn about how you can use technology to help amp up your dental practice’s creative marketing.

1. Social Media Marketing

You should be utilizing social media platforms as a dentist.

It’s a great opportunity to grow your brand and connect with your target audience.

Social channels such as Facebook, Twitter, and even Instagram are great tools for branding.

They have made it possible for dentists to reach their target audience in an effective way.

These platforms allow you to connect, engage, and interact with your patients before their appointments and long after they leave the office.

This means it’s worth it to develop engaging social media campaigns that reflect your brand and digital presence in a positive way.

Finding ways that help bridge your office’s mission with your online community will help make your practice feel modern, vibrant, and welcoming.

2. Maintain a Blog on Your Practice’s Website

Did you know that 75% of people will make judgments about your practice based on your website?

That’s why it’s important to make sure your website is up-to-date and that you maintain a blog in addition to your social media channels.

A blog is a great way to keep your patients, and potential new patients, informed about dental health, industry news, and updates about your practice.

An effective way to help promote the content available on your blog is to share your posts directly on your social channels.

This kind of inbound marketing guarantees that your content is visible on various online platforms to your audience.

Sharing content on your blog and social channels is a great way you can use technology and SEO together. It will help improve your marketing efforts and drive web traffic.

Remember: always create valuable content for your blog that your target audience cares about to help sustain online engagement for your practice.

Taking the time to learn more about the importance of valuable content to your marketing efforts is essential to your business’ success.

3. Email Marketing

People regularly check their email throughout the day. Why miss out on this opportunity to reach your patients?

Email is a great way to combine your marketing efforts in one place and reach your patients directly in their inbox.

Send out regular e-newsletters with office, website, and blog updates.

Be sure to place your social buttons in the email and make sure your office’s contact information is readily available too.

Want to use email effectively in other ways? Send your patients electronic appointment reminders.

To really step it up, ask them if they’d like to receive reminders via text message as well.

Your patients are bound to appreciate the convenience that email updates and electronic reminders provide them in their busy lives.

Technology Can Enhance Your Creative Marketing Efforts

It’s clear that technology and how it is used has influenced the way dental practices shape their creative marketing strategies.

Utilize social media marketing, your website and its blog, and email marketing to your advantage to help step up your practice’s marketing efforts.

What other technology do you use as a dentist when it comes to your creative marketing tactics?

Posted In:  Marketing Technology