When you are considering going to see a movie, if you are like most people, the first thing you do is check the reviews. It has become commonplace for Google reviews to be written about everything from the Chinese restaurant down the street, to what new books you should read.
This level of feedback allows your potential customers to get what they perceive to be a more accurate image of your business than what the flattering copy on your website paints. This is one of the most important parts of digital marketing.
These reviews are impacting almost every decision we make. Reviews and ratings are what sways the masses these days.
That’s why it’s so important for you to feature Google reviews on your website. You don’t have to rely on websites like Yelp! to display what your customers have to say about you.
Keep reading to find out what plug-ins you can use to display reviews right on your website.
Tips for Marketing Using Customer Reviews
There is no one more equipped to tell your success story than your satisfied customers. That’s why it’s a great idea to include Google reviews or comments on your website that are written in your customer’s own words.
Sharing real-time reviews from your buyers on your website will show your potential customers how well you deliver on your brand promise.
A positive customer review could bring a flood of new buyers to your website, while a negative one could drive everyone away.
This is particularly true for local businesses. People in your area will be more willing to believe the Google reviews of others within their community than random strangers found across the internet.
Many potential customers will use reviews to decide whether or not to trust your business. The personal recommendations featured in Google reviews can feel like they come from a trusted friend.
The most important traits that your customers will be looking for is a business that’s reliable, has an expertise, and maintains a professional image.
By creating this polished image for your business, your customers will be more likely to spend time on your website.
That makes them more likely to buy your product.
The Benefits of Displaying Reviews
Many people believe that displaying Google reviews is a job for sites like Yelp! and Amazon, but that’s a mistake.
It’s not necessary to have a review specific website to benefit from having a rating system and displaying customer reviews on your website.
If you run a blog, chances are you have written a review or two on a product or service that’s relevant to your website content. Although your website may not be based solely on these reviews, there can be a benefit in creating a rating system for the reviews that you do write.
Many of the plug-ins that will be discussed will allow you to create summaries of all the reviews that you write. Then the concentrated version of your review will show somewhere in the vicinity of your original post.
One of the reasons that this is beneficial is that people on the internet have notoriously short attention spans. They have developed habits like skimming a webpage for what information they think is the most relevant.
If nothing catches their eye, then they will leave your website as quickly as they came.
By giving them a taste of your Google reviews with a plug-in preview, you can create a tasty morsel to tempt your readers to dive in further and read the rest of your post.
Small Business Owners
Beyond the needs of bloggers, small business owners can benefit greatly from the addition of Google reviews to their website.
With large websites like Google Plus growing every day, many small businesses have begun to see the upside to having great reviews written about them.
Since reviews play such a large role in the decision-making process, small business owners can take advantage of these big name review sites to drive more traffic to their website. This can be a key piece in your sales or conversion funnel.
Many of the plug-ins available will allow you to moderate your reviews and approve those that show up on your blog. You can’t do this with reviews featured on Google or Yelp!.
One great example of a small business making the most of their Google reviews is Go-Forth Pest Control in Wilmington, NC. They have featured posts by their customers on their homepage to show potential clients the quality of work they’re capable of.
Featuring Google Reviews
Unlike featuring a Facebook or Yelp! review, adding Google reviews to your website won’t require you to pay for anything unless you choose to.
There is a variety of WordPress plug-ins that can make featuring Google reviews slightly easier, but there are so many free options that for the majority of applications, purchasing a plug-in will be unnecessary.
Google Places Reviews
The most basic plug-in to use is called, “Google Places Reviews”. It’s offered through Google and will display a maximum of three reviews simultaneously. There are also a number of design options and configurations that you can edit to customize the look of your review panel.
Featuring Yelp! Reviews
For many industries, Yelp! is the go-to place for reviews. This is especially true of restaurants and professional services.
Unfortunately, there aren’t a ton of options when it comes to featuring a Yelp! review on your website. That’s because Yelp! is a niche platform that focuses on specific industries.
If you operate in one of the industries that Yelp! is known for, you know the amount of clout they have.
One of the reasons their reviews are so well-respected is that they have a fake review filter that has been designed to only display actual customer reviews.
This lends credibility to the reviews featured on the website.
Yelp Widget Pro
Yelp Widget Pro is a free feature included with your WordPress subscription. It enables you to embed features of your business’s Yelp page on your WordPress website.
The cost of this subscription is about forty-five dollars a year.
When you purchase and enable this plugin, the process is relatively straightforward. You will be emailed a file that contains the plugin and you will need to download it and “unzip” it.
Then you will navigate to your WordPress site and select the large blue button that says “Upload Plugin” under the tab, “Plugins”.
Once uploaded, all that will be necessary is for you to implement some code wherever you want your reviews to appear.
In all, this process should take about five minutes to fully complete. You will have a wide variety of styling options for the display box for your reviews. You can even tweak details manually by altering the code that you add to your pages.
In addition, you can choose what reviews you want to be featured. One option is to only display five-star reviews on your website. Other options include selecting whether or not you want to display your company’s contact information and several other formatting options.
Embedding Facebook Reviews
There are a ton of different options when it comes to embedding Facebook reviews into your website. The differences between the options are mainly the ease of implementation and the format that you desire.
Feed Them Social Plugin
The most simple Facebook review plugin is called Feed Them Social.
It can be uploaded and configured directly through the WordPress Plugin Dashboard. There is no manual upload required.
By using the dashboard, you eliminate the potential for any errors to occur. For those who don’t have a lot of experience with plugins, this can be a very important feature.
Facebook Reviews Pro Plugin
A secondary option is to pay forty-five dollars for a one-year license of Facebook Reviews Pro.
This plugin was developed by the same people who created the Yelp! plugin, so its installation is nearly identical. You will need to manually insert the code where you want your reviews featured and upload the plugin into the plugin tab.
The major difference between Facebook Reviews Pro and Feed Them Social is the formatting options that are available to each.
Wrapping it Up
There is nothing more important to your potential customers than being sure that the business they’re purchasing from is trustworthy and reliable.
By featuring reviews on your website, you are giving them the ability to see what others who have used your products or services have thought about your business.
There are multiple types of reviews out there with the three most common being Google reviews, Facebook reviews, and Yelp! reviews.
Each of these has plugins available that allow you to easily add their review content to your website.
They’re all highly customizable and allow you to select fonts, colors, text size, and the size of the content box.
If you are looking for the right place to download your plug-ins, visit Pligg, a digital download marketplace that has products to drive traffic to your website today.