Do you want to spend lots of money on your site so everyone can ignore it?
But 94% of users base their first impressions on a site’s design. Mess it up and potential customers won’t stick around, no matter how great your company is.
If you don’t want to drop the ball on your law firm web design, read on to discover our top tips.
Crisp and Clear
The first major tenet of law firm web design – or any web design – is clarity.
Potential clients need to find the information they want as quickly as possible. The average website only holds a reader’s attention for 7 seconds. Fail to make a good impression in that time, and you’ve lost that customer.
The easiest way to lose a visitor is a sloppy layout and bad design. Think carefully about what goes where, and what your customers want to see.
It’s vital that your visitors aren’t digging through sub-menus or stuck with broken tables. Frustration will drive them away quickly.
This goes double for law sites. Potential clients aren’t going to trust a law firm with a messy presentation.
Law by its nature requires attention to detail and organizational skills. If your website is a mess, you’re telling clients you’re terrible at what you do.
Put your area(s) of expertise front and center. That way, potential clients know whether they’re in the right place immediately. Check out how this auto accident lawyer makes their specialist area clear.
Enter the Blog
An active blog presence is a great way to drive engagement on your site. Blogs serve a few brilliant functions for a site:
First, they’re a fantastic promotional tool. Blogs can be posted to your social networks, shared by others, and linked to from elsewhere. They spread your brand in a way that audiences can connect with.
Second, they’re great tools for showing off. Use blogs to share your expertise and give solid advice. Along with testimonials, they’ll prove your firm has genuine experience.
Third, providing valuable content builds engagement with your site. Potential clients will find themselves referred to your site, and they may keep coming back to see your updates.
Use blogs to share tips, give advice, and promote news from your firm. It’ll add dynamic, evergreen content to your site. You can also use it to work with other websites for cross-promoting, which can result in huge gains for both of you.
SEOing is Believing
Great site design is worthless if no one sees it.
In layman’s terms, SEO is the stuff that gets your site noticed by search engines. It’s the reason things pop up when someone Googles a relevant term.
We could fill a separate article with law firm web design SEO, but the important parts are the same for every industry.
Use an online tool to give yourself an SEO checkup. Then pay attention to some of these key features of SEO:
- External links
- Smart URLs
- Use of tags
SEO will determine whether your site sinks or swims, almost literally. You’ll either bob near the top of the Google search results, or drown in the abyss past page 3.
SEO can be tricky. If you’re not confident in your SEO, there are plenty of companies out there who can give you an SEO makeover, so don’t be afraid to look for help.
It won’t do much good to tell customers all about you if they can’t figure out how to reach you.
Some sites can get away with hidden contact details, so long as their call to action is clear. But for law sites, a contact page and a call to action are often the same thing – you need people to engage directly with you.
That’s why a key element of law firm web design is making your contact methods clearly visible.
It’s common to see a site tuck its contact page away. But for a law firm, you should look at placing it in prime position on the front page. Make your contact form one of the first things a potential customer sees.
Offering multiple contact methods is a great way to increase conversions. Make sure you’re available by phone, email, post – even live chat. Anything that will remove a barrier to communication increases the chance of securing a customer.
Make It Work – For Everyone
Whatever you do with your law firm web design, your site should never gate users off from using it.
Compatibility and accessibility are two tentpoles of inclusive web design. Let’s break them down individually:
Compatibility refers to how well your site runs on different browsers and different devices. Many people now access the web primarily through mobile devices. When designing your site, you need to know that it works on phones and tablets as well as a desktop.
Many web builders include preview options to make sure everything works. But to be certain, it’s always best to check your site personally using your cell phone or a tablet.
Good compatibility isn’t just about whether your site loads. It’s a matter of checking if the user experience is the same across devices. Look for unusable menus, overlapping design elements, or unclickable links.
Accessibility refers to features that make your site inclusive to people with disabilities. This ranges from closed captions on video content to a colorblind mode.
The point of accessibility is to make your site experience equal for people with disabilities. Not only is it a good thing to do, but it shows you’re a conscientious firm – and it also helps you reach the largest audience possible.
Law Firm Web Design – Make or Break
Hard truth: if your website is a failure, you can expect the same from your business. More customers than ever look for services online. If you’re not able to reel them in, you’ll lose them to your competitors. Get your site design right if you want to succeed.
Looking for more web design tips? Make sure to browse our catalog.