The Secret to Scoring Position 0 in Google

November 8, 2017 - By 

Society has a tendency to emphasize the concept of “number one.”

Everyone wants to come in first place, and nobody wants to settle for second. Interestingly, when it comes to Google search rankings, first place isn’t the highest standard anymore.

The new title that people are seeking? Position 0.

Also known as a “featured snippet,” position 0 refers to the placement of a search result at the very top of the results page. It sits right above the link to the first ranked website.

In a quite literal sense, zero is better than number one in this case due to having a higher level of visibility.

Position 0 is a simple idea to grasp. However, getting there involves a little more thinking.

Read on to find out how to go straight to the top.

Boost Your Ranking To Position 0

To make it to position 0, you have to make it to the first page of the search engine results pages (SERPS). This involves optimizing your content in terms of relevancy so that Google’s algorithms place it among the top results.

Luckily, there are plenty of ways to do this. The most concrete methods include making your site mobile-friendly.

They also involve researching your keywords thoroughly. There are many blogging tools out there to help make your life easier.

Of course, you also need to make your content relevant and engaging. Your content should also be something your readers want to share, too, so that you can accumulate even more traffic over time.

Google Loves Numbers For Position 0

For most people, money is not something that can be casually thrown away.

So, when people search for a product or service, they often include words about price or cost.

Google frequently uses information that includes relevant price information as a featured snippet. This is due to the high volume of searches about the cost of a product or service.

Users most commonly search for cars, medical procedures, and other high-involvement purchases.

To put it simply, your site should have straightforward content that answers the pricing queries your clients are looking for.

Provide An Answer To A Question

Google is often treated like an intelligent, well-read friend. People tend to type the same questions into the search bar that they would ask someone they trust.

Very similar to how Google tends to use numbers in position 0, the site’s algorithms also favor using answers to questions.

Not just any answers will do, however.

In addition to being informative and relevant, your answers should also be brief. Snippets are often less than 60 words in length, and Google will not hesitate to cut off the rest of your text if it is longer than the permitted amount.

Get Out There

The more quality content you generate for your site, the more likely you will reach the top. Of course, your chances increase drastically if you have more content for Google to choose from.

SEO can seem daunting at first. But, there are valuable resources that can help ensure your site ranks high enough to be a contender for position 0.

Posted In:  Marketing