Did you know you can create marketing graphics without hiring a designer or being a designer yourself?
You can create amazing visual content with just the help of the internet. There are a handful of apps and tools out there that will help you take your visual content to the next level.
Let’s dive deep!
Why Do Great Visuals Matter?
Did you know the brain can process visuals 60,000 times quicker than reading a block of text? Our brains are wired for analyzing and processing images, not words.
In a world where content is always increasing, our brains adapted to ensure we take in as much information as possible. Over 80% of our consumed content is compiled of images.
Even if you’re a marketing guru with no design skills on your resume, it’s essential you start using images. Visuals are what the majority of your audience is consuming and you want to reach your target market in engaging ways.
Interesting and relevant visual content helps to break up long chunks of text, especially in large technical documents. A user can get lost in words and find themselves not fully engaged, often resulting in re-reading. Inserting an image gives a break to reset the reader so they can come back more engaged.
Are you interested in learning about the tools you can use to create great marketing graphics? These graphics could include business cards, posters, case studies, direct mail pieces, infographics, and even feather flags banners.
Free Online Graphic Design Tools
Are you sick of using the standard fonts that your computer supplies you with? Are you looking for something a little edgier or whimsical? There are a few places you can go to scroll through hundreds of fonts you can simply download and start using in your designs.
Special Font Downloads
Font Squirrel, DaFont, 1001 Free Fonts
All of these websites are places you can go to download special fonts. There are a lot more than these ones listed, but these are a few of the most reputable sources.
The fonts are very easy to download and install and start using right away. If you’re not using this for just personal use, the website makes sure to inform you what the licensing requirements are.
When you come across a particular font used in a design that you don’t recognize, WhatFont makes it very easy to determine what the font it. You have the option of uploading an image and the tool will recognize letters, have you verify that they are correct, and offer suggestions of what the font may be.
If you’re on a webpage and would like to know what fonts you’re looking at, WhatFont allows you to enter the webpage into the tool and it will come back with results identifying all the fonts on the page.
Pick and Compose with Two Different Fonts
There is a well-known tool where users can lay two different fonts next to each other and see if they match up well. It helps you choose combinations of fonts that are aesthetically pleasing.
Type Genius Web App
Type Genius has now paired with Canva to help you find the right combination of fonts and integrate them into your overall design. You choose a primary font that you love then click next. It will show you your font paired with complementary fonts and examples of designs using both. The designs it highlights are actual website currently using these font pairings.
There are more tools you can use if you need help with your marketing graphics when it comes to fonts. You will never have to complain about having limited options or not knowing what secondary fonts to use.
Now that you have the fonts down, let’s take a look at how you can set up the marketing graphics to really make them shine.
Marketing Graphics Templates and Tools
You can use these tools even if you don’t have any design background. They have already created layouts that you can just plug your information into. You don’t need to worry about whether or not your design is good because you know a group of designers created it.
These are a few of the most used template tools on the web today.
This design tool is free, with the option to buy stock photos, additional fonts, and icons. You can create any design you’re thinking of with this tool.
On the front page, it sorts all of the created templates into different sections based on social media channel and sizes that are allowed for each platform. It also has a section where you can create business cards, posters, flyers, email headers, ebooks, and more.
When you pick the template size you’d like to go with, you then get to pick the fonts and layouts of the template. To create it is as easy as dragging and dropping images and writing your information in the text boxes. You can even add text boxes, shapes, and images to the template to make it your own. You have a choice of colors that match your branding and tons of icons in their extensive design library.
Canva integrates with a lot of other websites to help marketing graphics gurus make their designs the best they can be.
Hubspot offers a lot of free content for marketing graphics and marketing training. Creating infographics is a difficult feat if you don’t have a design background. They can be hard to manipulate and creating the concepts take a lot of brainstorming.
Hubspot published and shared free templates for infographics. You can take your information and plug them into the already created templates. The best part about it, if you’re using statistics or other information that depends on accurate graphs and charts, the formulas change based on the information you enter.
Photo Editing and Design
Since we are a visual people who thrive on visual content, having interesting and engaging images in your marketing graphics are important. There are a variety of apps and tools that help you create and edit images.
Gimp is an open source editor for images. It gives you a variety of tools to help you edit your photos. You can do things like crop, resize and adjust color and opacity. It helps enhance photographs natural features and make them brighter and more appealing to consumers.
PlaceIt takes screenshots of your website or product that you’ve saved and uploads them on to a mockup. If you’re featuring a new product, you can have it appear directly on a mockup of an iPhone, laptop, desktop computer, iPad, etc.
You have a wide variety of tools at your disposal, even if you aren’t a marketing graphics designer. It will be no time before you’re creating high-quality engaging visual content. If you’re looking to improve other areas of your marketing skills, visit here to learn more.