The Importance of Digital Solutions for Small Businesses

September 14, 2017 - By 

Launching a small business and operating it successfully is no small feat. In fact, half of all small businesses no longer exist after just 5 years.

In order to thrive and survive, small businesses must utilize all of the tools at its disposal. By implementing digital solutions, a small business can book appointments online, deploy effective marketing strategies, track customer purchasing habits, among many other benefits.

Read on to explore different digital strategies and learn how they can improve operations for small businesses.

Why Small Businesses Need Digital Solutions

Failure statistics for small business appear to correlate with a lack of digital strategy.

Digital commerce is a part of life for the vast majority of Americans, yet 50% or more of small businesses have not launched a website. This seems unfathomable in the digital era, but 1 of every 2 small businesses are behind the power curve.

Nearly half of small business owners list identifying new customers as a primary business risk. Another one-third of owners are concerned with losing customers to another business. Luckily, launching a digital strategy can successfully mitigate these risks.

Deploy a Digital Marketing Strategy

As alluded to before, one of the chief concerns of small business owners is attracting new clientele. This is where a digital marketing strategy comes in.

Digital marketing has a broad reach and includes various different platforms. For instance, small businesses should utilize social media for free advertisement and customer communication.

Facebook is a great way to promote new products, share important information with the public, and attract new clients with likes and shares. It’s critically important to collect customer information at any given opportunity. With this information, the business can blast out promotions, sales, and new product launches via an e-mail or text.

Lastly, it’s imperative to launch a website that is mobile-friendly. Because internet browsing is widely done with smart phones today, a website that is not mobile-friendly will be limiting and largely ineffective.

Remember, if this seems overwhelming, there are companies such as Centric Digital that can help test and launch an effective digital strategy for a small or large business.

Retain Employees By Emphasizing Customer Management

A good digital strategy will collect customer data, such as purchase preferences. This will help the business be better suited to meet the supply and demand of its loyal customer base.

In addition, this digital strategy should include a means for customers to provide feedback. This way, the business can improve on weaknesses and demonstrate that the customer’s voice matters.

Wrapping Up

Clearly, a digital strategy for a small business will help target potential new customers, while retaining existing ones. There are a number of advantages to implementing digital solutions.

If there are any questions about how to launch a digital strategy, please do not hesitate to contact us via e-mail for additional assistance.