Why Google is Considering Alternative Energy Sources

The word Google is synonymous with innovation. For years they have revolutionized the way we interact with the internet and in turn, with each other. Now the tech giant is turning this innovative mindset to alternative energy sources.

In 2016 Google used as much energy as the entire city of San Francisco. Right now, over 1 billion people utilize Gmail and users are viewing hundreds of millions of hours of YouTube videos a day.

To run these services, Google has begun to turn to both solar and wind alternatives. They have begun buying solar and wind energy to account for their annual electricity consumption.

To learn more, let’s look at some reasons this would be beneficial to Google.

Consider the Expense of Electricity

Consumers don’t realize how much energy is required to operate all of Google’s services globally. Data centers and servers around the world must be running 24/7. Aside from the major expense, the environmental effect is astounding.

For most large corporations in the tech industry, electricity is one of the biggest expenses. While helping promote reusable energy by going green, Google will also lower its bills.

Throughout the past 6 years, the cost of wind power has dropped 60 percent and solar 80. Locking in these low prices equates to significant reductions in overall energy costs.

The price of non-renewable energy sources like coal and oil will always fluctuate. However, the price of alternative energy sources like solar and wind remain stable. When considering their global operational costs, renewable energy makes perfect sense.

Mapping Solar Potential

In another effort to go green, Google invested in the Ivanpah Solar Electric Generating System. They also partnered with SunPower to help provide homeowners with solar panels. The tech giant is hoping to influence future energy approaches by unlocking the potential of solar energy.

Several years ago Google developed Project Sunroof. This online tool will tell you how much sunlight hits your roof and what you would save by installing solar panels. It also provides information on local solar companies that can provide installation.

Other tech companies have gotten into the solar game as well. Solar energy farms can produce energy at far less the cost of non-renewable energy.

Backing solar energy helps reduce expenses. It also promotes the proliferation of this valuable energy alternative.

Renewable Energy in Europe

Google is also taking its renewable energy initiative overseas. Their intent is to cut energy expenses and promote alternative energy sources globally.

Over the next decade, they will be purchasing all electricity generated by the biggest solar park in the Netherlands. This will provide renewable energy to a Google data center which houses thousands of servers. This center would otherwise be powered by non-renewable electricity.

This deal is perfect for the Netherlands right now. They are currently trying to increase renewable energy production in 2017 with offshore wind farms.

Promoting Alternative Energy Sources

Google has become a shining example of a green company. Investing in renewable energy helps save operational expenses, but that’s not the bottom line. Google’s support of alternative energy aims to promote environmental change through corporate innovation.

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