How to Get Your Blog Noticed: 5 Ways to Attract Readers

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how to get your blog noticed

You’ve dived into all the technical things surrounding your blog; you’ve got a killer name for it, an awesome website, and already have several posts going.

Now, it’s time for you to take action and attract readers to your site… but where to start?

In the world we live in today, there are several avenues you can take to expand your reach and it can be hard to identify which ones work best with your goals.

See below for some tips and tricks on how to get your blog noticed by readers in your blog’s niche.

How to Get Your Blog Noticed

One of the most difficult parts of starting your blog is finding readers, see below for 5 ways you can start to reel some in today!

Use Keywords

Keywords are one of the best ways to get readers to your site by way of a search engine, such as Google. 

You’ll want to place keywords that relate to your content in all of your posts, but be careful not to overdo it… Google can tell when you’re trying to jam-pack keywords and give yourself a boost.

This is where it’s helpful to dive into the mind of your reader avatar and get a sense of how they go looking for blogs like yours.

When they need answers to a question relating to your posts’ topic. what are the words they type into Google to search for an answer? Those are the words, or keywords, you need to be including in your posts.

Be sure to spread them out as well: place them in your URL, title, intro, conclusion, or anywhere else it fits organically.

Guest Blogging

If you’re looking to grab consistent readers from a blog you consider relevant to your niche, guest blogging can help you get them there.

Guest blogging is when you offer to write content for a blog in a similar category as your blog, as a way of directing their readers to your site.

People love to test things out before they invest any time into it, so them reading an article of yours on their favorite blog is a way of knocking out the “testing” process fairly quickly.

Readers want as many options and knowledge as they can get their hands on, so rest assured that if you guest blog about a subject they’re interested in, you’ll see a significant return on investment.

When you guest blog, be sure to include a link to your blog in your author bio on their site as well as some external links and mentions to your posts that relate to the topic you’re writing about.

Gather a List of Subscribers

The best type of reader is a reader that comes back to visit your blog time and time again.

However, it’s not often that they continually revisit your site on their own free doing; you have to compel them to do so. 

Because of that, it’s important to capitalize on those that visit your site by giving them a reason to join your list of subscribers. Whether it be through offering a free service, video, or guide to entice them into subscribing.

With that list, you can begin to dabble in email marketing and engage with your reader base.

Once you’ve built a solid list, you can email blast your readers and ask them to refer you to their friends and colleagues as well!

Network with Your Fellow Bloggers

Networking is a good idea in any profession, but especially so when you’re trying to push yourself out via the internet.

First off, if you’re just starting out as a blogger, networking with more experienced bloggers will help you learn and grow from their successes/mistakes.

Secondly, this is a tremendous way to spread your blog across all platforms. 

You can reach out to the titans of your niche that have a lot of followers and have them mention you as a way of promotion.

Make sure to ask those bloggers for any guest posting opportunities that they may have for you on their site.

If you’re not the biggest fan of networking, don’t sweat it, this will come over time. It’s always beneficial to get out of your comfort zone every once and a while!

Pay for Advertising

If you’re interested in placing a bit of your budget towards paid marketing on social media, there are no shortage of outlets for you to choose from.

The trick is for you to do a bit of research on which specific platform that readers in YOUR niche are on.

After you’ve gathered that information, it’s time to choose what type of ads you’d like to push out and attack your target demographic on their favorite social channels.

Remember, be sparing with how much you spend at first. You can always pour more money into an ad campaign if you’re seeing a significant return. 

Trial-and-Error Is the Way to Go!

When rifling through several options on how to get your blog noticed, you may notice some starting to fail early on.

Be sure to monitor the results of all marketing methods that you try and stick to what works for you.

Just because you hear of a blogger having success with one way of advertising, doesn’t mean you should suddenly drop everything to try their method. Have faith in your methods as well!

If you’re still in the early stages of starting your blog, be sure to check out this article comparing Blogger vs WordPress to see which may be the best fit for you.