Is Wix Good? Understanding the Pros and Cons of Wix

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is wix good

What do Jason Statham, Heidi Klum, Karlie Kloss and Wonder Woman have in common?

…Aside from being rich, white, talented, and all round superstars, that is.

Let us tell you.

Each of these big-name celebs has featured in ads for Wix.

Such mega-name brand endorsement is one reason this content management system (CMS) has managed to accrue over 110 million users since 2006. Indeed, 45,000 new users jump on board every single day.

Clearly, Wix is a big deal.

But numbers can be deceiving, especially when celebrity endorsement’s involved. Equally, with competition from the likes of WordPress and Squarespace thrown into the mix, you may still be unsure if it’s right for you.

Ultimately, the question comes down to this: ‘is Wix good?!’ Let’s dive in and take a look.

Keep reading to discover the pros and cons of Wix.

Is Wix Good? The Pros and Cons of Wix

Time to figure out exactly whether Wix is worth it. From the good to the bad, we’ll go through all the info for you to decide it’ll be right for you.

The Pros of Wix

Let’s start with the good stuff. Check out these reasons to love Wix.

1. It’s Simple and Intuitive

Wix is a web builder with simplicity at its core.

It’s based on a drag and drop setup, which is exactly what you’d expect: move the features you want on your site into position and then drop them there. That’s all there is to it.

What’s more, Wix also has newly built-in ‘artificial design intelligence’. This is an algorithm that takes a lot of hassle out of designing a site manually. Designing a site was already easy. Now it’s even more so.

Better still, it automatically adapts to different devices and browsers as standard. That means anyone can access and use your site, regardless of how they choose to do it.

2. It’s Free to Use (Sort of)

Building a custom website isn’t cheap.

Indeed, hiring professional designers and developers can skyrocket website costs into their thousands. Most paid DIY platforms cost around $250 per year. With Wix, you can do it for free.

That’s only if you’re happy with a standard Wix URL (http://yourwebsite.wix.com/yourwebsite) as opposed to a fully personalized domain though.

To avoid this and a few other site limitations you do need to pay. Nevertheless, rates are reasonable and it’s still possible to build your website for free.

3. It’s Helps You Get Started

Signing up for a Wix site grants you automatic access to an email training series.

Over a number of separate messages, you learn step-by-step about how to design your site. This straightforward on-boarding process can be a real bonus for people with very little tech understanding.

4. It’s All-in-One

Wix is an all-in-one web solution.

That means customer service, site servers, site speed, site security and so on are all on them.

This isn’t necessarily all good. But there are serious advantages to having Wix at the heart of everything. For instance, and problems that occur (within their control) don’t rely on you to solve them. You simply get in touch with their 24/7 customer service team to manage the issue.

Site speeds come out pretty well overall, despite longer times to fully load. You can sleep happy knowing your site’s security is being sorted by trained IT people too.

5. It Matches Your Needs

Wix is a specialized website builder. It’s what they do.

This expertise has allowed them to know their customer and understand their website related needs. Everyone building a site for their business benefits from their knowledge.

Whether you’re a restauranteur, photographer, blogger, musician or beautician, Wix has created a specialized set of settings and templates to help you get started. You choose the purpose of your site, Wix knows what you need and it’ll help with the rest.

There are e-commerce tools as well as business and marketing features too, which can help you sell and advertise your products.  

6. It’s Got Style

Last but not least, Wix boasts an impressively updated and stylish selection of templates to choose from too. Choose from over 500 beautiful designs for the perfect fit for your site and business.

The Cons of Wix

Now let’s consider some of the negatives.

1. You Aren’t in Control

Well, you are. But not totally.

It’s the sacrifice you make for such straight-forward functionality.

Essentially, you can’t make all the changes you might like to your site. You get to drag and drop stuff. But only within reason. The main problem’s that you don’t have access to the site’s code though.

This means it’s far harder to work with developers to make significant changes to your website.

2. You Can’t Switch Templates

Remember those 500+ beautiful website designs to choose from?

Well, make sure you pick the one you like best! Turns out there’s no going back with Wix once you’ve selected yours. It isn’t possible to change your template once you’ve chosen your template.

3. SEO’s An Issue

Wix has been in the SEO bad books from the outset (new to SEO? Be sure to read this)!

Simply, its sites have struggled to rank well in Google. That was in part due to their previous use of Flash, but there were other problems too. Thankfully, however, their reputation’s definitely starting to change here. For example, there have been big improvements to ‘crawlability’. These days ranking well on SERPs is less of a problem for Wix.

However, it should still be a consideration for bigger businesses with a heavy reliance on SEO in their marketing endeavors.

4. It’s (Relatively) Pricey

Wix offers a free site to any user.

But as we’ve seen, there are serious limitations to this option. In general, anyone wanting more than the most basic of sites will need to pay for an upgrade.  

However, the price tag at any level exceeds those of other CMS’. There are cheaper options out there across the entire board of site-packages on offer from Wix. Equally, none of the available packages offer unlimited file storage or bandwidth.

In terms of price alone, there are better options.

Time to Wrap Up

There you have it: the pros and cons of using Wix to start your website.

It’s difficult to offer any clear-cut answer to the question ‘Is Wix good?’ Instead, there’s both good and bad. The answer will depend on your particular needs and aspirations for a website.

On one hand, it’s easy to use, simple to get started with, offers a no-charge, all-in-one web solution, matches your business’ needs (in terms of setup) and provides a wide array of stylish template options.  

On the other, you have limited control, can’t change your template, might struggle with SEO, and, finally, will pay more than other CMS’ for a paid package.

Keeping all this in mind, we hope you’re now clearer on whether Wix is the right site builder for you.

Still undecided? Don’t worry! We’ve got masses more Wix related content that might help. Be sure to check it out!