Creating Using Heatmaps
You are getting traffic to your website but the conversion rate isn’t what it could be. You’ve set
up testing but you want to know where on your site visitors are clicking. Visual Website
optimizer’s heatmaps tool allows you to do just that.
What are Heatmaps?
Heatmaps are a tool that let you see and measure how your visitors interact on your site during
different test variations. The heatmaps show different colored images of where your visitor
clicks, whether it is a link or just the headline, images or any other element. When you use a
heat map, you can actually see where your visitors are clicking on what they think is a link. The
tool lets you see the clicks from different areas of your page. This is shows you that if you had,
for example, two sign-up buttons on your page in different locations, you can see which ones
gets more clicks.
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