Start Small: How to Start a Successful Blog When You Have No Money

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Start Small

Starting a blog today can be the entry cost of building a small fortune. Many people think they need a ton of experience and a set budget to get started with a blog.

This is far from the truth since you’re able to start small to build whatever kind of blog you like.

Whether you’re looking to build a blog for your current experience in fields like education and law, or want to create a blog based on your comedy or love of TV shows, there are some surefire strategies to get you started. You’ll need to beat the paralysis of analysis and start your blog from the ground up.

To learn how to move forward and make this a reality, read the strategies in this article.

Start Small By Planning Out Your Focus

The sky is the limit when you start small with your blog.

Have an area of focus that you are passionate about and know that you can stick to. This means specializing as much as possible.

For instance, if you are a professional wrestling geek, you would do well to set yourself apart by writing about more than just the latest wrestling news.

By carving out a niche and figuring out your voice, you will bring in a bigger audience and have sustained longevity with your blog brand. When you know the focus of your blog, it becomes easier to consistently churn out content, starting with some evergreen posts.

Having an established them will make it easier to brainstorm countless topics and get started with quality content.

Knowing who you are also allows you to better find your target audience.

In most cases, trying to get everybody means that you get a watered down product. Do some serious research into your topic, what makes you tick and use these variables to create a better blog.

Create a Catchy Blog Title, Buy Your Domain Name and Set a Launch Date

Content is king, but branding brings home the bacon.

The name of your blog and domain will help people find you and identify with you.

Before you get started with publishing anything, create a catchy name that you can use on all of your marketing tools.

Once you have these in place, go ahead and buy your domain so that it is reserved and one less important matter to handle. From here, create a launch date so that you can stick to it and hold yourself accountable for getting started.

Choose a Platform That Makes the Work Easy

It’s important that you decide on a platform that makes your workflow as easy as possible.

People often use platforms such as WordPress, Blogger, Wix, and Squarespace to publish their blogs. This is a matter of taste, which templates and features you like, which dashboard is easiest for you to use, and other variables.

The beauty of these platforms is that they offer free trials, so you do not need to spend any money at first. Doing the trial allows you to save money, start small, and figure out which has the resources you need.

Write Five Pillar Posts to Get You Started

In order to start small with your blog, you need to begin by creating some Evergreen pillar post.

These are the posts that establish you as a brand authority and exemplify what your blog is all about. Make sure that these posts are educational or entertaining and valuable to your customers at any time.

By creating these posts in advance, you get to set the tone for your blog and make sure that you create the content that draws people in. By having these five posts in the stash, you also give yourself a bit of a head start and some breathing room to start writing your other posts.

Create a Publishing Schedule and Process and Stick to It

To hit the ground running with your blog, make sure that you get religious with deadlines.

The best way to do this is by setting up a publishing schedule and putting it into motion by using a calendar or other dashboard. By establishing this schedule and making the blog your job, you are better able to avoid procrastination and will be able to find success with it.

Follow the Fun So You Don’t Get Burnt Out

The end game of any blog is to draw money or build your brand.

However, focusing too much on this is the easiest way to get burnt out. If you, instead, follow the fun and stick to your passion, you’ll be able to remain consistent. Add passion with discipline and you’ll be better able to create stellar content and publish frequently.

Get Outside, Get Fresh Air and Regularly Take Breaks

When you take care of yourself, it’ll be easier for you to become a professional with your blog.

This requires you to get your health and fitness in order, take lots of breaks and power through resistance and setbacks. According to Steven Pressfield’s “The War of Art“, resistance is the enemy of every artist and must be overcome day in and day out.

When you exercise, eat well and build your mental strength, resistance will be no match for your iron will. Make this a lifestyle and it’ll become a career.

Put it All Together to Craft a Fascinating Blog

Limited resources is never a reason to not get started with your blog. When you start small and use some strategy, you can create magic with your blog.

Follow these strategies and check out our resources for WordPress, Blogger and other popular platforms.