Successful, Low Pressure Salesmanship by Edward Berman
Successful, Low Pressure Salesmanship by Edward Berman.
No moment of time is wasted; no prospective customer ever displeased; no hope for an eventual repeated sale of goods and services ever lost when friendliness, courtesy, consideration, and cooperation go to work for the successful low pressure salesman.
Leo Durocher, formerly the stormy petrel of major league baseball, once said, “Nice guys finish last.” Dwight D. Eisenhower, Jack Benny, Perry Como, and many thousands of others have proven beyond a doubt that “Nice guys are more apt to finish first!” So it is with all successful low pressure salesmen, whether they are selling statesmanship, humor, music, or goods and services…
Every book has a premise, a reason for being written. The chief premise of Successful Low Pressure Salesmanship is, “It pays to be nice to people.” When a premise proves itself out, as it does in this book, with factual, field-tested examples, we can only say, “Here is an opportunity for you to examine its logic, prove to yourself that this book will help you become a successful, admired, and respected low pressure salesman.
Successful Low Pressure Salesmanship attempts to put selling and salesmanship in a completely realistic light. It does not hold with the push, shove, and club tactics of high pressure. It does not profess to contribute a golden or magic key to overnight success. Selling, like any other profession requiring skill, study, practice and more practice, also requires constant effort, lots of hard work, planning, and a well rehearsed, dynamically presented sales story or demonstration. In this way, you can sell anything from a lollipop to a locomotive.
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