The Intensifier System
You probably think your sales page is the best sales page ever, right?
Don’t worry, there’s no crime in thinking that way. Most people think their sales page is the greatest thing since sliced bread. In fact, you may get
pretty decent conversion rates from it, so in a way you might be partially right.
But what if you’re not? Or what if there was a way to increase your conversions even further?
Maybe it sounds impossible, but it’s not.
See, most sales pages follow the same basic formula. They’ve become so
tired and stale that the average person has learned to tune them out the same way they tune out television commercials and ad banners online.
Think about the typical sales page. It probably has a big, flashy headline at the top, some decent graphics, maybe an eCover or two, some bullet
points, a guarantee, and an order button.
But there’s a big problem with that. Most people are using sales pages all wrong. They start out by screaming that the product is the solution to all
the prospect’s problems, but they haven’t identified the problem, yet!
Before you present the solution, it’s critical to remind your prospect of his or her problem in order to let them know why they need the product!
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