How to Build a Website from Scratch with Wix

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how to build a website from scratch

Have you ever thought of creating your own website, but didn’t know how to go about it? Maybe you assumed the only way to have an amazing site was to pay for an expensive web design service. Maybe you told yourself you’d have to wait to learn about coding and UX/UI to do it yourself.

Or, you could just use Wix.

This is one of the easiest ways to learn how to build a website from scratch. Wix comes fully-equip with everything from pre-made templates to unique customization tools to help users design their dream website. It’s a service used by over 100 million people around the world, and it’s time for you to join them.

Here’s everything you need to know about using Wix to build a website.

How to Build a Website from Scratch Using Wix

Signing into Wix for the first time is like walking into the ultimate creative community. Many new users feel like they’ve just discovered one of the best-kept secrets in web design. When they get to work creating their own site, though, most people realize it’s actually pretty simple to set everything up.

The following is a step by step guide to using the Wix website builder.

1. Choose Your Wix Account

Before you can start playing with all the different Wix tools and design ideas, you have to choose the kind of account you’d like. These are all offered at various monthly rates, each offering a unique set of features.

The features range from storage capacity and the ability to remove Wix ads to form builders and e-commerce abilities. Rates start as low as $4.50 a month and go as high as $24.50 a month, and all plans are paid up-front in full for 12 months. This means you’d pay $54 for the most basic plan or $294 for the most advanced.

You can change your Wix account at any time. It’s worth finding the right one from the start, though. Take a moment to compare all the options available to you and think about what you really need right now as well as what you’d like your site to be able to do 5/10/24 months from now.

2. Get Comfortable with Your Wix Site Builder

Once you’ve chosen your account, it’s time to get to work. Wix will then ask you which site builder you’d like to use – Wix ADI or Wix Editor.

Wix ADI is the more hands-off approach to how to use Wix. It’s an intelligent design system that asks you a series of questions to build your site with. Your answers tell the ADI important details like the kind of business you want and the features your site needs to have. Then, Wix ADI comes up with a stylish, interesting design!

You’re able to fine-tune what the system creates and add more features as time goes on. But, the ADI approach gives you a platform to work with instead of having to figure everything out yourself.

If you do prefer to design your website piece by piece, choose the Wix Editor approach. The Wix Editor will still ask you a couple of questions, but only to point you in the right direction. It then presents you with a series of templates that would work best for your kind of business. From there, you take the reins.

3. Browse Different Templates

Take your time going through all of the templates. You may go into your Wix account thinking about a certain design style until you see an eye-catching template that you can’t help but be drawn to.

Play with all the options available to you, but do so with your brand in mind. It may also help to make your decision from the customer’s perspective when you’re ready to move forward.

If you were a consumer looking for a product/service and you had to choose between two websites that were displayed side by side, which would you be more interested in? The answer to this question is the template you need to use.

4. Focus on the Major Details

The template is only the foundation of your Wix website. Once you’ve picked one out, you’re able to move around different elements, add new ones, or even eliminate some altogether. This is what turns a standard template into a custom-made piece of digital art.

You need to have a clear plan of action to make everything come together, though. Start with the major details first. Set up all the pages you want to have and create a menu bar/navigation system that makes sense. Then, put all the headers in place on each page and make sure all the buttons are taking users to the areas of your website you intend them to.

5. Add the Finishing Touches

The major details are basically the skeleton of your website. When they’re all ready to go, you’re able to plug in the copywriting and visuals you’d like users to see. Add all your copy first then fine-tune the details.

It’s easier to choose a font when everything you want to say is right in front of you and you can see how it relates to the photos and videos on the page. You can then find the perfect size for everything and play with things like italics and bold lettering.

Don’t forget about animations, either. Sometimes, it’s better to have a photo slide up or a video automatically play than to leave it on a landing page as-is.

How to Make Your Wix Website Traffic Grow

It’s one thing to know how to create a beautiful website from scratch and another to know how to show it off. You need to be able to get people to your website if you want it to be successful.

Thankfully, Wix has a few amazing tools available to help you expand your online presence. Keep reading to find out more about each one.

Wix SEO Wiz

SEO is crucial for site owners across all hosting platforms. It doesn’t matter if you commit to Wix or decide to use WordPress or Bluehost – you need to understand how SEO works to succeed.

With a Wix site, you can learn by doing through the integrated SEO Wiz. This tool helps you learn how to pick your keywords and create a custom plan to rise through Google’s ranks. It also tracks the SEO performance of your website for you so you can identify opportunities for even more growth over time.

Keep in mind this isn’t the only SEO tool you’ll need. There is a lot that goes into getting that 1st-page rank, but using Wix SEO Wiz is a great place to start.

Email Marketing

One of the first rules of SEO is that content is king. This is why so many businesses are blogging and guest blogging more and more, and why they use email to push their content. That’s just one benefit of email marketing, though.

Email marketing is a powerful tool that helps you reach consumers directly. It’s great for promoting a new product, boosting sales, and gathering feedback from your audience. It also helps you reach one-time consumers who haven’t visited your page in a while that you’d like to turn into loyal users.

Plus, Wix Email Marketing is super simple to use when you place email opt-ins correctly using the ADI or Editor. This helps you build on the things you’ve already done to your website to make its overall performance even better.

Social Marketing, Lead Generation, and More

The final way to grow your online presence via Wix tools is to explore the marketing integrations available. Integrating your website with things like Google Analytics, Mail Chimp, Facebook, and Hotjar allows you to track and manage all of your online performance tools in one place.

You’ll still have to engage on your actual Facebook profile and Google My Business page from time to time. But, having so much information readily available in one place makes website performance much easier to improve.

Focus on building the ideal site first, then integrate your preferred online tools one by one. This way, you’re able to get a clear understanding of how everything works together instead of biting off more than you can chew.

More Website Management Tips and Tricks

Figuring out how to build a website from scratch is only the start of your business’s online journey. From there, you have to know how to leverage beautiful website design to generate new business and keep current consumers interested in your brand.

Not to mention, you have to make sure the tangible products you offer and your overall quality of service are top-notch. It all comes back to your website, though.

If you need help figuring everything out, keep checking the blog for more web design insights and online growth ideas!