How to Create and Ensure Excellent User Experience

June 13, 2017 - By 

There are a lot of factors that go into creating an engaging product. You’ll need a great logo, solid copywriting, and an intuitive design.

But above all else, you’ll need to make sure you’ve provided a superior user experience. Without it, you’ll practically be able to watch the users flock away from your site.

Your goal is to provide users with an experience that will want them leaving more. They’ll need to see your design and immediately know who you are and why they want what you offer.

Here are some tips to creating a user experience that customers will love.

Think of the User Above All Else

Remember the old saying, you can’t understand a person until you walk a mile in their shoes? The saying translates to UX creation perfectly.

Think of it as user empathy.

You’ll need to put yourself in the shoes of your user to make sure that your design functions in an intuitive manner. Take some time to examine your pre-existing UX and see what needs retooling.

Maybe your menu system could use an update, or perhaps your images aren’t as clean as they could be.

Your user needs to come first or else you’ll suffer some unintended consequences. What would you want to see changed about your UX? If you can’t come up with anything, browse the web and glance at your competition.

What about their design works better than yours? How can you implement those changes into your UX?

Create a Cohesive Color Scheme

Part of creating a great user interface is having a pleasing aesthetic. Work with your team to create a pattern that appropriately represents your product.

It’s suggested that your finished product follows the color scheme of your logo. Color matters more than we may think, as they have subconscious implications. Create an atmosphere with warm, welcoming colors.

Keep Consumers Engaged

Above all else, your job as a UX designer is to keep users interested. Whether it’s a website, a new brochure, or a cardboard display, users need to be engaged and stay engaged.

There are a few ways you can create an experience worthy of attracting attention.

Always block your text in a logical, scannable manner. People’s attention spans tend to be a bit shorter than they used to. Breaking up your text is an easy way to get them to keep skimming.

You can also use a variety of colors to create a varied look. We’ve already mentioned how important color schemes are, so use all the colors of your logo.

Users Love Video

If a picture says a thousand words, then a video likely speaks tenfold. A video is one of the most effective ways to get your brand’s name out in the public.

With thousands of videos viewed per day, if you don’t have a video strategy, you’re making a mistake.

When presented with the option of reading a block of text or watching a video, users will almost always choose the video.

Be sure to look into the latest video in print technology. This innovative new concept provides the artistry of text with the and finesse of video.

A video-oriented UX is sure to wow your clients and it leaves a lasting impression.

If you really want to stand out in today’s competitive market, you need a clean UX. And nothing is easier and cleaner than video. Don’t just write about your products, show them off in a crystal-clear video.