Posted In:Website Promotion Archives - Pligg

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5 Benefits of Having a Website for Your Business

September 15, 2017 - By 

What’s the one key to being successful in business?

Ok, that’s a trick question – there’s more than one essential part of being successful. But one thing you absolutely must have to win in business is customers. Without sales, you don’t have a business!

81% of customers search online before they make a buying decision. If you don’t have a website, you’re missing the boat!

The good news is that there are many benefits to having a website for your company. Here are just a few.

1. Websites Make You Easy to Find

The vast majority of customers will generally make their selection from the businesses they find and research on the internet.

When you have a website, you become part of the conversation. If someone searches “Brixly hosting reseller uk,” for instance, and you are in that industry and location, you want to be sure you show up in search results!

2. Websites Give You Credibility

The question, “If you can’t find it on Google, does it really exist?” is so true that it almost isn’t a joke anymore. If you don’t have a professional-looking website, people can doubt your credibility.

With a website, you can establish your brand, showcase your products or services, and share customer testimonials and reviews. These help customers trust you enough to buy from you.

3. Having a Website Extends Your Reach

If you’re a brick-and-mortar store that’s been comfortably doing business for decades, you may not see the benefits of having a website. But what if you could expand your customer base without building another location?

Many companies find that the biggest boost they get from their website is the ability to reach a whole new market without investing in a physical store. You can dramatically boost your revenue without much additional overhead.

4. Websites Are Always Available

Being accessible to your customers 24/7 is impossible if you rely on your physical presence. You simply can’t be everywhere all the time.

However, when you have a website, you can be. You can exist around the world and always be open for business. Being able to serve customers at any time of day or night is one of the benefits of having a website.

5. You Can Access Niche Audiences

Many store owners would like to carry more products, but they can’t justify it because there aren’t enough customers in the area. However, when you expand your reach around the world online, you can access very strong, passionate niche audiences.

From doomsday preppers to creators of software programs, you’d be amazed at the communities that will come together to support products and services they need. All you need is a website and an online marketing strategy to reach them.

The Many Benefits of Having a Website

These five benefits are only the tip of the iceberg. The truth is that there are dozens and dozens of benefits of having a website. Once you give it a try, you’ll discover many on your own.

You can design your own website using purchased graphics, or hire someone to take care of it. Either way, you’re sure to enjoy having an online presence!

What’s the biggest benefit of having a website in your opinion? Share in the comments!


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The Importance of Digital Solutions for Small Businesses

September 14, 2017 - By 

Launching a small business and operating it successfully is no small feat. In fact, half of all small businesses no longer exist after just 5 years.

In order to thrive and survive, small businesses must utilize all of the tools at its disposal. By implementing digital solutions, a small business can book appointments online, deploy effective marketing strategies, track customer purchasing habits, among many other benefits.

Read on to explore different digital strategies and learn how they can improve operations for small businesses.

Why Small Businesses Need Digital Solutions

Failure statistics for small business appear to correlate with a lack of digital strategy.

Digital commerce is a part of life for the vast majority of Americans, yet 50% or more of small businesses have not launched a website. This seems unfathomable in the digital era, but 1 of every 2 small businesses are behind the power curve.

Nearly half of small business owners list identifying new customers as a primary business risk. Another one-third of owners are concerned with losing customers to another business. Luckily, launching a digital strategy can successfully mitigate these risks.

Deploy a Digital Marketing Strategy

As alluded to before, one of the chief concerns of small business owners is attracting new clientele. This is where a digital marketing strategy comes in.

Digital marketing has a broad reach and includes various different platforms. For instance, small businesses should utilize social media for free advertisement and customer communication.

Facebook is a great way to promote new products, share important information with the public, and attract new clients with likes and shares. It’s critically important to collect customer information at any given opportunity. With this information, the business can blast out promotions, sales, and new product launches via an e-mail or text.

Lastly, it’s imperative to launch a website that is mobile-friendly. Because internet browsing is widely done with smart phones today, a website that is not mobile-friendly will be limiting and largely ineffective.

Remember, if this seems overwhelming, there are companies such as Centric Digital that can help test and launch an effective digital strategy for a small or large business.

Retain Employees By Emphasizing Customer Management

A good digital strategy will collect customer data, such as purchase preferences. This will help the business be better suited to meet the supply and demand of its loyal customer base.

In addition, this digital strategy should include a means for customers to provide feedback. This way, the business can improve on weaknesses and demonstrate that the customer’s voice matters.

Wrapping Up

Clearly, a digital strategy for a small business will help target potential new customers, while retaining existing ones. There are a number of advantages to implementing digital solutions.

If there are any questions about how to launch a digital strategy, please do not hesitate to contact us via e-mail for additional assistance.


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7 Social Media Management Tools You Should Be Using

July 20, 2017 - By 
social media marketing

Social media is a world in and of itself.

So if you’re still trying to master this world without the help of social media management tools, you’re wasting precious time.

And time is money.

Which Social Media Management Tools Do I Need?

They help you gain control of the huge social media world so you can get back to the work at hand, like meeting with clients or studying SEO trends.

While there are more tools showing up in the market every day, we think the following seven are worth considering for your tool box.

Quora

Wait, isn’t Quora a question and answer website?

Yep. And it’s a great place to start gathering ideas when you’re looking for inspiration for your social media posts.

Think about all of the time you’ll save by checking this site and seeing what the buzz is in your particular niche.

And it’s free!

Hootsuite

In terms of software management tools in the form of software, Hootsuite is the most well known and has millions of users.

From the Hootsuite dashboard, you can manage over 25 social networks including the big ones like Facebook, Twitter, Google+, and LinkedIn, as well as other networks.

You can further customize your dashboard to display only the streams you need, and then utilize it to schedule your content across multiple platforms.

Hootsuite’s free plan includes up to 3 social media profiles. Paid plans start at $9.99 per month, and increase in price based on additional features.

MavSocial

If you’re looking for visual content management, MavSocial is it. This company brands itself as software for visual content management and social publishing.

Like Hootsuite, it comes with the standard tools for managing your social media accounts, but there’s the added visual side.

MavSocial has partnered with Getty Images and BigStock, so along with your owned content, it’s also really easy to find and purchase multimedia content.

MavSocial has a free plan that has basic features and supports Twitter and Facebook. Additional features are available with paid plans.

Sendible

If you’re in the marketing sector and want access to social media monitoring and reporting, then Sendible is one of the best social media management tools for you.

Sendible is a browser-based platform on which you can compose and schedule content for your social media accounts and blog. Then Sendible suggests the best times to post for optimal engagement.

Along with being able to plan a content calendar, you can also assign tasks to team members and use the Social CRM tool to manage your customer records.

Sendible starts at $59 per month, but they have several levels of service up from there.

TweetDeck

If a lot of your efforts are focused on Twitter, then consider using TweetDeck as one of your social media management tools. It’s a free feature on your account.

You can:

  • log into and manage multiple accounts simultaneously
  • customize your dashboard to monitor timelines and alerts,
  • add team members to better manage your accounts
  • schedule updates

Grammarly

Last but not least, add this browser extension to check the grammar and spelling of your posts.

Nothing says unprofessional like poor grammar and misspelled words.

If you have other social media management tools that save you time and money, we’d love to hear your story. Please feel free to share!


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How to Make a Tumblr Banner Using Adobe Spark

March 31, 2017 - By 
tumblr banner

If you want to build a community around your ideas, Tumblr is a great place to start. Tumblr has 550 million users per month.

And it’s a great place to target people with images.

Whether you’re sharing GIFs, videos, photos, or banners, you can capture attention quickly and easily. Your brain can recognize a familiar image in only 100 milliseconds, making images an incredible way to share content and build your brand.

Having a Tumblr banner helps make your page look professional and consistent, allowing you to create a brand image as you build your community of fans and customers.

Adobe Spark makes it simple to create a high-quality Tumblr banner even if you aren’t a professional designer. Here’s how.

Read on to find out how.

Choose a Size

Adobe Spark’s Tumblr banner maker offers a variety of image sizes so that you can match any template. Make sure your image is visible and easy to read when visitors come to your site.

Having images that are already pre-sized to fit Tumblr’s banner formats makes it simple to get your banner started without having to read upload requirements of dozens of other sites.

You can use your own image or choose from thousands of royalty-free photographs.

Choose Your Theme

A theme is a collection of colors and backgrounds that fit together to make your banner cohesive and easy to read. When you select a theme from Adobe Spark’s selection, you know that your palette works well and is attractive.

If you want to make changes to specific elements, don’t worry, you’re not locked in. You can adjust the theme to fit your brand imagery and the personality you want on Tumblr.

Decide on a Font

A font can say a lot about your brand, so it’s important to pick typography that fits well with your banner size and professional presence. Whether you want to be professional, artistic, edgy, or eclectic, Adobe Spark has the font you need.

Spark offers a broad range of professionally designed fonts, which keeps you from having to worry about finding fonts, designing your own, or coding your banner yourself.

Consider a Custom Tumblr Banner

You don’t have to use a template if you don’t want to. Adobe Spark also allows you to customize your Tumblr banner in a variety of ways.

Instead of using a photo from the collection, upload your own image from Adobe Creative Cloud, Dropbox, or Google Photos. Also, feel free to tweak the existing themes. Themes can make it easier if you’re short on time, but you can also make them as unique as you’d like.

Once you have the text, images, and icons that work best for your page, consider purchasing a premium font from Adobe Spark. There are a variety of unique fonts available to help your Tumblr page stand out.

Creating a Tumblr banner doesn’t have to mean you hire an expensive designer. Instead, use the free Adobe Spark app. You can easily create the banner you need while saving your hard-earned cash for other needs in your business.


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These 5 Tricks Reduce Website Bounce Rates

March 29, 2017 - By 
Bounce Rate

Google defines bounce rate as each time you have a single-page session on your website. If you haven’t yet tackled your bounce rate, you’ve been missing out- keeping your visitors on your website will increase your conversion rate.

The average bounce rate is around 45%, and you should ideally be aiming for anything between 26% and 40%.

Here are some ways you can reduce your bounce rate:

1. Check Your Load Time

Sites that take a long time to load will often have a higher bounce rate since most people have short attention spans when browsing online. That’s why it’s a good idea to optimize your website and reduce your file sizes to increase your load speed.

Check out NXPowerLite Coupon. This file compression tool will help optimize your files, which will increase your load time and reduce your bounce rate. You can also use AJAX which lets the web page load faster by lazy-loading your third-party content in the background.

2. Ensure Easy Navigation

Your web design matters more than you may think. While some flashy themes and web page effects may look cool, the average user is conditioned to seeing things a certain way.

Visitors want to be able to easily navigate through your website, so a menu at the top is crucial. Keep in mind that visitors could land on any page within your website (it may not always be your homepage), so you should ensure that they can quickly see where to go next by using smart internal linking strategies.

3. Avoid Popups

Sure, popups may work, but they negatively affect the user experience of your website.

In 2013 study, 70% of people surveyed said they found popups annoying.

If you absolutely must use popups, use them in moderation. There are a number of plugins that allow you to have unobtrusive popups that will only appear after a certain time or only when a user is going to exit your site anyway.

Along with increasing your bounce rate, popups aren’t doing much for your marketing. A survey by MNPR found that while 53% of consumers would act upon articles including brand information and 51% would act upon email offers, just 19% said they would be likely to act upon pop up ads.

4. Watch Your External Linking

While external linking is good for SEO and helps you provide value to your blog readers, there’s a limit to how much is safe. Too many external links will increase the chance that your visitors will leave your site and fail to return.

One way to tackle this problem is to have all of your outbound links opening in a new tab. This means that visitors can check out the information you’ve linked to and then quickly return to your site.

5. Be Responsive

If you’re not yet using a responsive theme on your website you can expect a high bounce rate. These days, visitors are likely to be accessing your site on smartphone or tablets, and if your website is too hard for them to use they will simply move on.

There are many themes that will automatically adjust for a number of different screen sizes, so update your theme and be prepared to watch your bounce rate plummet.


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Why Your SEO Campaigns are Totally Tanking

March 27, 2017 - By 
search engine optimization

Creating a successful SEO campaign is one of the toughest tasks your company will face. It can be overwhelming, time-consuming, and remarkably costly.

So what do you do when your campaigns just aren’t working? Have no fear, Buffalo SEO Company has your back!

You’re putting the work in…but you’re not seeing results. What’s wrong with those SEO campaigns you’re running? Find out here!

Accessibility above everything

You may think it sounds tedious, but everything from the basic structure of your site to mobile accessibility can play a huge factor in your SEO ranking. In fact, an estimated 60% of web traffic comes from mobile pages.

For instance, do you know if your site can be easily accessed from a variety of platforms?

Mobilegeddon may sound like just another buzzword tailored to corner you into redesigning your website, but pay attention to what other companies missed: if your mobile site is a mess, you may have been penalized by Google for a variety of reasons.

Aside from your site’s organization and basic structure, make sure you’re frequently obtaining and paying attention to audience feedback.

Don’t be precious with your website. If there’s even a kernel of truth to the feedback you’re getting, make changes accordingly.

After all, you’re here to fill a market need — what’s the point if you’re not listening to your customer base?

Stagnancy can be worse than falling traffic: switch things up regularly

It’s no secret that organic traffic can be volatile at best, but fresh and engaging content can mean the difference between life and digital death.

The SEO world changes all the time, so make sure your strategies are in line with the rest of your competition.

As we’ve established, feedback is important.

Send out a survey every quarter or so to establish that your content still gels with your audience’s needs. If there’s something your site is missing, this is a great way to figure out what needs changing.

You’re also going to need to evaluate how you’re using keywords, as overuse of keywords can be just as harmful as not using keywords entirely.

When creating content, make sure your keywords make sense and aren’t too plentiful. You’ll also want to make sure you’re looking at analytics when coming up with targeted keywords.

Internal links matter

If you’ve got a well-designed, accessible website with fantastic content, your SEO makeover is nearly complete. Now it’s time to focus on link structure and internal linking practices.

Internal links are simply links that send your audience to a specific page of your domain.

A well-constructed internal link not only looks great, but it establishes domain authority with Google. This means that a well-constructed internal link can actually boost your SEO rating!

Start by completing a basic authority report of your site. This will help you discover which of your pages has the most authority, and how you can improve those that could benefit from a boost.

SEO campaigns are tough — there’s no way around it. But there’s no reason your SEO campaign has to stumble! Use these tips, and let us know in the comments how it worked for you!


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Are You Still Buying These Common SEO Myths?

March 15, 2017 - By 
SEO Expert

SEO is dead. Or is it?

Every year it seems, some “gurus” come out of the woodworks to tell us that SEO efforts are no longer relevant.

Yet Google and other search engines continue to draw metrics from good, solid SEO tactics.

Even though Google themselves have told us not to rely so heavily on SEO, 72% percent of marketing professionals still consider fundamental SEO, like relevant content creation, to be the key to their success.

And with Google still producing 86% of all US organic search visits, ranking organically is still just as effective as ever.

So, what are the common myths about SEO that keep popping up year after year?

SEO Is Dead

SEO isn’t dead, but the way it’s done keeps changing.

Today, you can’t keyword stuff and get away with it. Google will certainly not hesitate to penalize your website.

This doesn’t mean keywords are no longer essential for SEO.

As content marketing grows from good to great, keywords will also continue to be a major driving force behind how web pages get ranked in search engine result pages (SERPs).

You just need to make sure you’re doing it right!

Link Building Is Pointless

Andrew Lipattsev, the Search Quality Senior Strategist at Google Ireland, responded bluntly when asked what the two major factors Google still uses to rank pages are: “Content and links pointing to your site.”

We already knew that, but the question keeps coming up from time to time.

The reason is, there are still too many SEOs out there clogging up the web with 1000s of irrelevant backlinks.

These are the “bad” SEO guys out there exchanging a few bucks for a hundred backlinks from obscure sites.

SEO professionals know better, but the average website owner may still believe that a link is a link, regardless of the source. How far from the truth that is!

Only highly relevant, natural linking methods will push your site higher up in search rankings. Anything else is a waste of time and money.

SEO Is Too Expensive

Is good SEO costly?

It can be… from a certain perspective. But what’s the long-term value you’re getting from it?

New clients entering into an SEO contract are often expecting instant returns.

SEO is a long-term, but once it lights up, you will earn big rewards.

The trouble is, 30 days after paying an agency to get the ball rolling, the site owners start to get nervous: “Where’s my return on investment?”

Despite good reporting and reassurance from a qualified SEO expert, it remains a hard message to convey: Your dollars will pay off in the long run.

Contrast that with 30-90 days of DIY SEO, and nothing tangible is coming your way. How many hours did you waste?

When you really stop and think about it, a qualified SEO expert is worth every penny!

Conclusion

As long as SEO exists, myths will always be there.

But as evidence shows, you should not buy into them.

Sure, SEO can be a hard nut to crack and keeping up with the updates can be tiring, but it does work!


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5 Ways Search Engine Marketing is Changing in 2017

March 10, 2017 - By 
2017 Search Engine Marketing

If you haven’t updated your SEO strategy for 2017, you’re already behind the times.

Luckily, these 5 must-know updates for the SEO game in 2017 will help get you back on track.

1. Personal Branding Now Plays A Huge Role In SEO

75% of search engines users never scroll past page one of their results. Translation? Your site needs to be on the first page to be seen and visited.

In order to do that, you’ll need to create an amazing personal brand for your company – that taps into your strengths as a founder or CEO.

This will make getting guests posts easier, which will increase your popularity and your sense of authority.

That means more traffic hitting your site.

Especially since Facebook and other social media platforms are gearing their algorithms to favor people over companies, personal branding is becoming more important than ever in your SEO plan.

2. Accelerated Mobile Pages (AMP) Are On The Rise

These are open-source protocols that let your pages load all at once, across mobile web browsers.

This means that not only will your site’s web page eat up less data (meaning visitors are far more likely to access it) but that they will load faster (reducing your bounce rate.)

Everyone loves that.

3. Don’t Overlook Brief, Branded Link Integration

This is based on the concept of “iteration,” which means that, in the SEO world, the more a link is shared and read, the more credible it becomes in the eyes of Algorithms.

These links are shorter, which means they’re also optimized for social media platforms that have character limits. They’re super easy to share, meaning there are going to be way more eyes on them.

4. Content Is Getting Denser

Let’s get real: you know a fluff piece when you see it, and it wastes everyone’s time.

From embarrassingly bad keyword stuffing to boring recycling of your own – or your competitor’s – content, poorly-written and uncreative content tells visitors that your site and business is just that: uncreative.

People are willing to read longer content, as long as it’s providing them with fresh, valuable, and interesting information.

Don’t be afraid to write longer posts, though we still recommend breaking them up with images and videos.

5. User Experience Optimization (UEO) Matters More Than Ever

The two most popular online activities are email and – you guessed it – conducting online searches.

But if your site is slow to load, difficult to navigate, or even unpleasant (or just boring!) to look at, people are going to spend less time on your site – if they bother to click on it at all.

Make sure your site is also mobile friendly, as more and more people are accessing business websites and of course, apps, from their phones these days.

Nobody wants to see a 404 error when they click on your site.

You’re Ready To Update Your SEO Strategy For 2017

Thanks to these 5 unbeatable search engine marketing tips, your website will soar in the rankings, your conversions will increase, and your business will grow.

Put them into practice today to start seeing the results you’ve always dreamed of.


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A Visit From the Ghost of SEO Future

February 3, 2017 - By 
SEO company

Search engine optimization has been a changing set of strategies and actionable theories since the early days of the Web dating back to the early 1990’s.

Throughout the years — strategies have come and gone — best practices became black hat. So on and so forth.

Throughout the years we’ve seen SEO’s use a variety of strategies:

  • Keyword optimization
  • Automated link building
  • Exact match domain names
  • Social stuffing
  • Local optimization

…and so much more.

At its core has been the strategies that remain tried-and-true to this day:

  • Great content
  • Links from high ranking sites
  • Social media participation

But what does the future of SEO hold? Which strategies might we use in the year 2017 and beyond?

Things are about to get… spooky.

A Visit from the Ghost of SEO Future

Will this be a good or bad?

The future of SEO is difficult to predict because Google and other search giants have taken to keeping webmasters in the dark (as per tradition). That’s not to say people can’t figure out the patterns but it will take the time to collect real-world data before declaring them best practices.

Yet, trends can give us a look at what may be next:

  • An Organic Web – Google has been pushing toward using artificial intelligence to better understand the Web and language as a whole. It’s only a matter of time before this technology expands within all aspects of what they offer. It’s likely that this deeper understanding of language and how people interact could mean that content may no longer need to take a hard focus on keywords to tell search spiders what the page is about. The SEO future in this regard may mean your average webmaster could create engaging content even if they aren’t the best content developer due to the natural flow of their delivery.
  • Phones & The Web of Everything – Smartphones and net-ready devices have become a mainstay in our lifestyles. An astounding 89% of people are consuming their online media through apps. Built-in voice assistants collect and contribute to Big Data. Our interaction with smart devices results in reporting usage back to these large corporations, too. In essence: every device we have connected will shape what’s delivered. Perhaps apps are your next destination for 2017 and beyond.
  • Real-time – Google has integrated their Panda update into its core search engine as an attempt to filter and measure results in real-time. Combine this with social media and the fact social is now becoming many of the results found in search results — it becomes clear that Google wants its users to experience the Web as it’s happening. This may mean a need to step up your social interaction, continually update your best features, and test new methods of real-time content (live video?) to your community to keep them engaged and sharing.

Those small business owners and individuals trying to get their name out to the World may find this overwhelming. It can be. In these situations of an unpredictable future that entertaining the idea of investing in the expertise of an SEO company be worth their while.

SEO requires a long-term commitment; it’s not something you do for a week and hope for the best. Handing it over to professionals, understanding a bit on your own, and contributing to the efforts will make the future of SEO not as scary as it seems.

What are your predictions for the SEO future?