Posted In:Website Promotion Archives - Pligg
Creating a successful SEO campaign is one of the toughest tasks your company will face. It can be overwhelming, time-consuming, and remarkably costly.
So what do you do when your campaigns just aren’t working? Have no fear, Buffalo SEO Company has your back!
You’re putting the work in…but you’re not seeing results. What’s wrong with those SEO campaigns you’re running? Find out here!
Accessibility above everything
You may think it sounds tedious, but everything from the basic structure of your site to mobile accessibility can play a huge factor in your SEO ranking. In fact, an estimated 60% of web traffic comes from mobile pages.
For instance, do you know if your site can be easily accessed from a variety of platforms?
Mobilegeddon may sound like just another buzzword tailored to corner you into redesigning your website, but pay attention to what other companies missed: if your mobile site is a mess, you may have been penalized by Google for a variety of reasons.
Aside from your site’s organization and basic structure, make sure you’re frequently obtaining and paying attention to audience feedback.
Don’t be precious with your website. If there’s even a kernel of truth to the feedback you’re getting, make changes accordingly.
After all, you’re here to fill a market need — what’s the point if you’re not listening to your customer base?
Stagnancy can be worse than falling traffic: switch things up regularly
It’s no secret that organic traffic can be volatile at best, but fresh and engaging content can mean the difference between life and digital death.
The SEO world changes all the time, so make sure your strategies are in line with the rest of your competition.
As we’ve established, feedback is important.
Send out a survey every quarter or so to establish that your content still gels with your audience’s needs. If there’s something your site is missing, this is a great way to figure out what needs changing.
You’re also going to need to evaluate how you’re using keywords, as overuse of keywords can be just as harmful as not using keywords entirely.
When creating content, make sure your keywords make sense and aren’t too plentiful. You’ll also want to make sure you’re looking at analytics when coming up with targeted keywords.
Internal links matter
Internal links are simply links that send your audience to a specific page of your domain.
A well-constructed internal link not only looks great, but it establishes domain authority with Google. This means that a well-constructed internal link can actually boost your SEO rating!
Start by completing a basic authority report of your site. This will help you discover which of your pages has the most authority, and how you can improve those that could benefit from a boost.
SEO campaigns are tough — there’s no way around it. But there’s no reason your SEO campaign has to stumble! Use these tips, and let us know in the comments how it worked for you!
SEO is dead. Or is it?
Every year it seems, some “gurus” come out of the woodworks to tell us that SEO efforts are no longer relevant.
Yet Google and other search engines continue to draw metrics from good, solid SEO tactics.
Even though Google themselves have told us not to rely so heavily on SEO, 72% percent of marketing professionals still consider fundamental SEO, like relevant content creation, to be the key to their success.
And with Google still producing 86% of all US organic search visits, ranking organically is still just as effective as ever.
So, what are the common myths about SEO that keep popping up year after year?
SEO Is Dead
SEO isn’t dead, but the way it’s done keeps changing.
Today, you can’t keyword stuff and get away with it. Google will certainly not hesitate to penalize your website.
This doesn’t mean keywords are no longer essential for SEO.
As content marketing grows from good to great, keywords will also continue to be a major driving force behind how web pages get ranked in search engine result pages (SERPs).
You just need to make sure you’re doing it right!
Link Building Is Pointless
Andrew Lipattsev, the Search Quality Senior Strategist at Google Ireland, responded bluntly when asked what the two major factors Google still uses to rank pages are: “Content and links pointing to your site.”
We already knew that, but the question keeps coming up from time to time.
The reason is, there are still too many SEOs out there clogging up the web with 1000s of irrelevant backlinks.
These are the “bad” SEO guys out there exchanging a few bucks for a hundred backlinks from obscure sites.
SEO professionals know better, but the average website owner may still believe that a link is a link, regardless of the source. How far from the truth that is!
Only highly relevant, natural linking methods will push your site higher up in search rankings. Anything else is a waste of time and money.
SEO Is Too Expensive
Is good SEO costly?
It can be… from a certain perspective. But what’s the long-term value you’re getting from it?
New clients entering into an SEO contract are often expecting instant returns.
SEO is a long-term, but once it lights up, you will earn big rewards.
The trouble is, 30 days after paying an agency to get the ball rolling, the site owners start to get nervous: “Where’s my return on investment?”
Despite good reporting and reassurance from a qualified SEO expert, it remains a hard message to convey: Your dollars will pay off in the long run.
Contrast that with 30-90 days of DIY SEO, and nothing tangible is coming your way. How many hours did you waste?
When you really stop and think about it, a qualified SEO expert is worth every penny!
As long as SEO exists, myths will always be there.
But as evidence shows, you should not buy into them.
Sure, SEO can be a hard nut to crack and keeping up with the updates can be tiring, but it does work!
If you haven’t updated your SEO strategy for 2017, you’re already behind the times.
Luckily, these 5 must-know updates for the SEO game in 2017 will help get you back on track.
1. Personal Branding Now Plays A Huge Role In SEO
In order to do that, you’ll need to create an amazing personal brand for your company – that taps into your strengths as a founder or CEO.
This will make getting guests posts easier, which will increase your popularity and your sense of authority.
That means more traffic hitting your site.
Especially since Facebook and other social media platforms are gearing their algorithms to favor people over companies, personal branding is becoming more important than ever in your SEO plan.
2. Accelerated Mobile Pages (AMP) Are On The Rise
These are open-source protocols that let your pages load all at once, across mobile web browsers.
This means that not only will your site’s web page eat up less data (meaning visitors are far more likely to access it) but that they will load faster (reducing your bounce rate.)
Everyone loves that.
3. Don’t Overlook Brief, Branded Link Integration
This is based on the concept of “iteration,” which means that, in the SEO world, the more a link is shared and read, the more credible it becomes in the eyes of Algorithms.
These links are shorter, which means they’re also optimized for social media platforms that have character limits. They’re super easy to share, meaning there are going to be way more eyes on them.
4. Content Is Getting Denser
Let’s get real: you know a fluff piece when you see it, and it wastes everyone’s time.
From embarrassingly bad keyword stuffing to boring recycling of your own – or your competitor’s – content, poorly-written and uncreative content tells visitors that your site and business is just that: uncreative.
People are willing to read longer content, as long as it’s providing them with fresh, valuable, and interesting information.
Don’t be afraid to write longer posts, though we still recommend breaking them up with images and videos.
5. User Experience Optimization (UEO) Matters More Than Ever
The two most popular online activities are email and – you guessed it – conducting online searches.
But if your site is slow to load, difficult to navigate, or even unpleasant (or just boring!) to look at, people are going to spend less time on your site – if they bother to click on it at all.
Make sure your site is also mobile friendly, as more and more people are accessing business websites and of course, apps, from their phones these days.
Nobody wants to see a 404 error when they click on your site.
You’re Ready To Update Your SEO Strategy For 2017
Thanks to these 5 unbeatable search engine marketing tips, your website will soar in the rankings, your conversions will increase, and your business will grow.
Put them into practice today to start seeing the results you’ve always dreamed of.
Search engine optimization has been a changing set of strategies and actionable theories since the early days of the Web dating back to the early 1990’s.
Throughout the years — strategies have come and gone — best practices became black hat. So on and so forth.
Throughout the years we’ve seen SEO’s use a variety of strategies:
- Keyword optimization
- Automated link building
- Exact match domain names
- Social stuffing
- Local optimization
…and so much more.
At its core has been the strategies that remain tried-and-true to this day:
- Great content
- Links from high ranking sites
- Social media participation
But what does the future of SEO hold? Which strategies might we use in the year 2017 and beyond?
Things are about to get… spooky.
A Visit from the Ghost of SEO Future
Will this be a good or bad?
The future of SEO is difficult to predict because Google and other search giants have taken to keeping webmasters in the dark (as per tradition). That’s not to say people can’t figure out the patterns but it will take the time to collect real-world data before declaring them best practices.
Yet, trends can give us a look at what may be next:
- An Organic Web – Google has been pushing toward using artificial intelligence to better understand the Web and language as a whole. It’s only a matter of time before this technology expands within all aspects of what they offer. It’s likely that this deeper understanding of language and how people interact could mean that content may no longer need to take a hard focus on keywords to tell search spiders what the page is about. The SEO future in this regard may mean your average webmaster could create engaging content even if they aren’t the best content developer due to the natural flow of their delivery.
- Phones & The Web of Everything – Smartphones and net-ready devices have become a mainstay in our lifestyles. An astounding 89% of people are consuming their online media through apps. Built-in voice assistants collect and contribute to Big Data. Our interaction with smart devices results in reporting usage back to these large corporations, too. In essence: every device we have connected will shape what’s delivered. Perhaps apps are your next destination for 2017 and beyond.
- Real-time – Google has integrated their Panda update into its core search engine as an attempt to filter and measure results in real-time. Combine this with social media and the fact social is now becoming many of the results found in search results — it becomes clear that Google wants its users to experience the Web as it’s happening. This may mean a need to step up your social interaction, continually update your best features, and test new methods of real-time content (live video?) to your community to keep them engaged and sharing.
Those small business owners and individuals trying to get their name out to the World may find this overwhelming. It can be. In these situations of an unpredictable future that entertaining the idea of investing in the expertise of an SEO company be worth their while.
SEO requires a long-term commitment; it’s not something you do for a week and hope for the best. Handing it over to professionals, understanding a bit on your own, and contributing to the efforts will make the future of SEO not as scary as it seems.
What are your predictions for the SEO future?
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