Posted In:Web Design and Development Archives - Pligg
Are you thinking about starting a blog, but you don’t know where to start?
If you’re aware of the many options for blogger hosting but can’t decide which to choose, we want to give you some hacks.
This article will explain the process and simplify your choice. Read on and get ready to start your blog!
What is Hosting?
If you’re trying to start a website or blog, you’ve probably come across the term “hosting.”
Website hosts maintain configured computers called servers. When you choose a host, you’re renting the space from the company’s servers.
All your website files are stored on the host server.
What is Your Niche?
What is your blog going to be about? Your blogger hosting needs might vary depending on your answer to this question.
Are you thinking about starting a food blog and need your blog to support video? If you’re a photographer, you’ll need to make sure your host package has enough memory to support the graphics and memory.
It’s okay if you have many ideas and don’t know exactly what your niche is. You can always pick a package that will allow you to upgrade and customize later on.
3 Things You Should Consider
The price depends on how many features you want for your blog. Hosting can be more affordable than people might think.
For example, BlueHosting offers three different prices for all memberships.
Pick a host that will let you have freedom with features as you change or expand your blog.
Limited features could interfere with your creativity.
3. Free vs Self-Hosted
Free hosting might be affordable, but it comes with several disadvantages.
Most free blogs have limited templates to pick from and they don’t look as professional as self-hosted blogs. You also don’t have as much control over add-on features such as software or plugins.
Free blogs have a limited amount of memory. Unless you buy the domain name, you’ll have a www.blog.wordpress.com instead of www.blog.com.
However, free blogs are usually good for beginners because they require little installation. And there are no costs involved, at least not at first.
With a self-hosted blog, you’re completely in charge of everything that goes into it. You have unlimited options for layouts, plugins, and software. You’re also able to freely monetize your blog using ads and SEO optimization.
The cons of a self-hosted website are the initial costs. A new blogger might have to pay for the hosting service, the domain name, and any software.
If they’re going for a more professional look, then they might also have to pay for a layout or theme. Another con is that new bloggers might find the process of self-hosting overwhelming at first.
Ready to Decide on Blogger Hosting?
Remember to pick a website host based on the features you’ll need for your blog.
There are many benefits to self-hosting a blog. Just do your research and pick the best host for your niche.
If you enjoyed this article and want to learn more, please visit us for more great life hacks.
Every business needs a website. If you don’t have one, it can be impossible to make money. And if you have one that looks a bit clunky, you should know that companies who have rebranded through website redesign have increased their revenue by up to 34 percent.
All of this means nothing if your site isn’t well designed, to begin with.
The best way to ensure a well-designed site is by using a web design service. If you don’t believe it, check out these five reasons why it’s the only way to do things.
Save Time With A Web Design Service
Running a business isn’t easy. A lot of startups and other companies can fail at a moment’s notice.
There are many potential reasons for this. Bad marketing, poor management, and just plain old luck can shut down a business.
But one of the biggest pieces of financial kryptonite is using your time poorly. To that end, you should be doing the things you’re good at that can help your business.
If web design is not your greatest skill, then you should hire a professional web design service to handle the hard work for you.
Get What You Want, Not Just What You Can Do
A good website is seemingly limitless. But if a website is not designed by professionals, this probably won’t be what happens.
You should not have a site defined by its limits. One of the best ways to get around this possibility is by taking advantage of the amazing web design offered by professionals.
Get A High Quality And Professional Look
Your site is your window to the world. For that reason, it’s essential that you treat it with respect.
An attractive website is the only way to bring in customers through the web. And if you design your site on your own, it could look extremely dated.
75 percent of users won’t scroll past the first page of search results. Because of this, it’s essential that your business has a strong and high-quality search engine optimization strategy.
SEO can be handled in a number of ways. And things like creating consistent and compelling content are on you. But if you want to truly succeed at it, you need a well-designed website.
This is because things like load times and page speeds have a strong impact on your SEO performance. So make sure you get help from professionals.
Have A Unique Site
Part of personal branding is having marketing materials that are unique, in that respect, hiring a high-quality web design service for custom built websites is essential to delivering on that promise.
The only way to succeed is to stand out. And only the professionals can help you do that.
It’s vital in the business world to keep learning. We offer the right materials and plugins to help you do that.
If you want to learn more about the ways technology can help your business, look at our large collection of software.
There are now more than 1.8 billion websites on the internet. That means if you want to grow your business, you need to hire a web designer who can help you stand out.
Unfortunately, not all web developers have the experience and qualifications to do the best possible job for you. Here are 5 mistakes to avoid when you’re hiring your web designer:
1. Deciding Based Soley on Price
The amount you’ll pay your web designer is an important factor when it comes to hiring a web designer. But it shouldn’t dictate which developer you choose without also looking at many other factors.
If you’re creating a website for your business, it’s going to add value to that business, by helping attract leads and customers.
The lowest-priced web designer may not give you a website that meets all of your needs. Of course, a high price doesn’t necessarily mean you’ll get high-quality. Make your decision based on many factors, including how communicative the designer is, their portfolio, your timeline, and price.
2. Forgetting About Maintenance and Future Updates
Regardless of how great your new website looks, and how well it is built, it’s going to require maintenance and updates in the future. Most designers will have a plan in place for these services and offer you a package or hourly rate, but you’ll need to check before you get started.
Without ongoing updates, your website will become out of date and ineffective. SEO is continually changing, and potential designers may need to do ongoing optimization. Check out www.s44seoservices.com.au for more information.
3. Not Thinking About Specialities
No two web designers are the same, and that’s great news. If every website was developed with the same methods and design, the internet would be a boring place.
But when you hire a web designer, you need to consider the type of design they specialize in. For the best results, you should choose someone who has a wealth of experience with your type of website or project.
For example, if you’re looking for a website with lots of bells and whistles, it probably doesn’t make sense to choose someone who has a portfolio packed with minimalistic designs.
4. Not Prioritizing SEO
The old days of “build it and they will come” are long gone. You may have the best-looking website in your industry, but if it wasn’t built with SEO in mind, you’re in trouble.
These days, all websites should be built for both customers and search engines. If you’re not familiar with SEO and web design, be sure to ask any potential web designers how they use SEO to make decisions while they’re designing your website.
5. Choosing Based on a “Wow” Factor
Many web designers use techniques and elements like Flash intros when showing potential clients what they can do. These can look amazing, but in many industries, they’ll annoy potential clients and have them clicking back to the search results.
That’s why it’s important to know what you’re looking for in a website before you get distracted by too many bells and whistles. Remember who will be using your website and keep their needs top-of-mind.
Ready to Hire a Web Designer?
As you can see, there are a few key things to remember when it’s time to design your website.
Above all, choose a web designer with a proven record and a portfolio that matches the type of website you’re looking for.
Looking for some more information about web design and development? Check out some of our helpful posts today!
Whether you’ve been in the photography field for decades or you’re just trying to make a name for yourself, you need an up-to-date website to show off your body of work.
In this day and age, any old website won’t do. If you want to make a good impression, you’ll need a well-designed, top-notch site that will grab viewers’ attention.
The site builder you choose can make all the difference.
Here’s what you need to know before you choose a photography website builder for your budding business.
How to Choose the Best Photography Website Builder
When it comes to website builders for your photography site, you have seemingly endless options to choose from. Here are some tips for how to sort through your choices.
Set a Budget
Your first consideration when you choose a site builder should be the cost.
Some platforms are completely free, but they usually come with ads and a non-custom domain name.
For the best results, you should expect to spend some money each month on your website.
Pick a Site Builder Tailored to Visual Portfolios
The main purpose of your site is to show off your skills behind the camera. To do that, your photography site needs to be visual.
When you’re shopping for the right site builder, make sure they offer visual portfolio templates. You want your homepage to offer a clear picture of your work—without a lot of extra text.
Opt for a Platform With Enough Hosting Power
Some site builders will limit the number of photos you can host through their platform. If you want to post a lot of high-quality shots, that could become a big problem pretty quickly.
Shop around for a photography website builder that will let you host as many images as you want for a reasonable price.
Make Sure You Can Make Your Site Mobile-Friendly
Your website needs to look great, even on the tiniest screen. That’s because mobile browsing dethroned desktop as the preferred way to view the web in 2016.
Choose a site builder that will automatically handle the mobile-optimization process for you. Make sure your images scale down to a viewable size and that your layout shifts to account for vertical scrolling.
Look for a site builder that lets you use large, tappable buttons instead of hard-to-hit hyperlinks, too.
Pick a Site Builder You Can Integrate with a Digital Marketing Campaign
For your best chance at success, you need to use a solid digital marketing strategy to publicize your website.
A full-service web design firm like OONIE can take the guesswork out of this part of the equation for you. If you plan on bootstrapping it, look for a site builder that lets you track your visits, clicks, and bounce rate.
It should make it easy for you to cross-post your photos on social media, too.
Download Everything You Need to Succeed from Pligg
At Pligg, we offer the latest downloads the internet has to offer. With our help, you can master any subject in no time. Check out our complete guide to Adobe Lightroom and take your photo editing skills to the next level.
In 2016, more than 29 million confidential records were exposed by cyber attacks. Studies at the time concluded that the cost per record stolen in the United States came up to $220 and the average cost per breach was found to be $4 million.
If you’re not scared about cyber security threats, maybe you should be.
Surely, your company uploads thousands of personal and confidential data to the web, whether directly or through a cloud service, every single day.
This poses a significant threat not only to your business but also to your employees. Their confidential records could be hacked, identities stolen, and financial records pulled.
If you’re a small business owner, it’s time to prepare for some very real cyber security risks. Being equipped with the knowledge and power to fight them can prevent a terrible catastrophe and an unbearable financial burden.
Cyber Security Risks Facing Small Businesses
Your company’s intellectual property should be protected at all costs. Approximately 29% of cyber attacks to small businesses are planned cyber-crime. An additional 24% come from disloyal employees.
Follow along if you’d like to know the types of threats your business could be exposed to.
Understanding Your Contracts
The first step for cyber security risk preparation is reading the fine print in all the contracts your business has signed. Any third party provider will issue a contract and it’s important to understand the liability that comes with it.
Read everything. Be aware of how your information can be distributed and whether the company has data breach protection or not. Third party providers consisted of one-quarter of the data breach claims submitted in 2015.
It is also important to understand how your employees can facilitate an attack. One of the most common ways is through lost or stolen documents, phones, or laptops.
Human error is a huge cause for data breaches. Brief your team on how their negligence can negatively affect the company. In this case, education is your best friend.
A mandatory training should be necessary for every new employee. Restrictions should also be placed on which electronic devices can be removed from the building and which ones cannot.
This is another classic attack agenda. Hackers will get your employees to download malware and in a matter of seconds or hours, your entire system has been breached.
The financial loss associated with this type of breach can be extremely significant. Resources need to be poured into legal defense and system restoration. Not to mention that the company will not be gaining revenue while the system is down.
A Great Step Forward
One of the best ways to prevent attacks is to migrate to a cloud service. You will have better surveillance and perimeters, highly controlled access to data, and cyber security expertise by the provider.
Commonly, the service provider will also do routine auditing to make sure everything is running smoothly. It is likely your small business would not have the manpower or time to undergo these sorts of checks, so a cloud service is a better alternative to physical servers.
Now that you are aware of the types of security risks that can affect your company, it’s time to start preparing. The horrific cost of a cyber attack is sometimes unbearable, especially for smaller companies.
Educating your staff and taking the necessary steps to protect your records can prevent an irreversible disaster.
To get you prepared for a possible attack, do some more cyber security research. Learn about data encryption or secure servers to protect your co-workers from suffering from the effects of a cyber attack. The future of your company is not the only thing that’s at stake.
Many upcoming artists don’t have the money to spend on expensive graphic design software. If you’re looking to grow your design career or if you’re growing a new business, you’ll need access to design software.
It goes without saying that graphic software, such as Creative Cloud, is well-worth the cost. But there is plenty of free software that gets the job done well.
Want to refine your graphic design skills without breaking the bank? Looking to put your graphic design knowledge to work, even from home?
If so, we’ve got you covered! With the right software, your creative juices can flow freely. This means you can devote more time to your business, and less time to finding the right solutions to brand it.
Keep reading to learn about 5 of the best graphic design software available today.
Inkscape is a high-quality SVG editor. If you’re looking for a free replacement for Adobe Illustrator, look no further!
The program offers advanced graphic design features including:
- Object cloning
- Alpha blending
- Various color modes
Use this program to create sophisticated artwork to build your portfolio. Eventually, you can work your way to the success of companies like Smash Brand.
Inkscape works on Windows as well as Linux.
Krita has been around since 1999! This software is designed for all sorts of graphic artists and embodies creative freedom.
Looking to build your visual effects skills? Are you a fan of textures and matte? Like to create free-drawn graphics?
Krita provides for all of your graphic needs.
The software comes preloaded with a full set of brushes. For more features, users can download plugins. Want more filters or fonts? There’s a plugin for that!
3. Gravit Designer
Want to create icon designs or background images? Looking to use illustration and animation? If so, Gravit Designer is a worthwhile download.
This full vector toolkit offers all the tools you need to create vector images. The software provides:
- Fill tools
- A knife tool
- Blending modes
This software works on various operating systems, including PC, Mac, ChromeOS, and Linux.
Vectr can be used as a browser-based or stand-alone desktop app. This means you can create graphics on the go!
With Vectr you can create high-quality 2D vector graphics. The software offers a variety of fonts, shadows, and filters.
The software also provides live collaboration. Ever wanted help from a fellow designer? Want real-time reviews of your creations?
If so, Vectr is the best graphic design software for you.
Cool features you’ll find in this software includes:
- Built-in versioning and marketplace
- Private files
- Custom portfolios
Your Go-to Source for the Best Graphic Design Software
Searching the Internet for safe downloads can be frustrating. There’s nothing worse than clicking a link that infects your computer with malware.
Are you looking for a trusted source for digital downloads? If so, Pligg is the site for you.
We offer a variety of digital files, including software, movies, and even repair manuals.
Check out our site today and build your digital library!
In a digital age, what happens to non-digital information?
Most often, it gets ignored! These days, most people will hit Google the first time they encounter a problem – even when it’s their health!
But that’s a good thing if you can take advantage of it. By offering digital manuals online, you extend the promotional reach of your company.
That’s why we’ve put together some points to consider for creating an effective digital manual.
Determine Your User
The single most important step in writing a successful manual is knowing your user is.
First, create a single sentence that defines who your user. This can be something as simple as “Users of Plantronics Headsets“. This short scope will keep you focused on answering your users’ questions.
Without thinking about your user in advance, you risk drifting off-topic. You may find yourself answering questions outside the scope of your intended purpose.
Create a Logical Outline
Knowing your user should help you create your structure.
Without a logical outline, you’ll just be winging the content. Your guide won’t have any rational flow. A good user guide works step-by-step, beginning to end.
Build a general contents page first. Write down all of the topics you want to cover in your manual. Then rearrange these topics into their most logical pattern. You may find yourself having to shift a section as you write the manual, but creating an outline at the start will give you a structure to work from.
Make It Visual
There’s nothing more boring than a manual without images. And what’s more, images will help your users understand the content!
Words without a visual guide can be hard to follow, so consider using the right images to highlight key points and hold your users’ attention. With a digital manual, you can offer full-color images and even links to videos! It’s a lot harder to do this with a traditional manual, and that’s one reason digital downloads are outpacing physical media.
Diagrams, step-by-step images, and tables are all great ways to present your information visually.
Make It Easy to Access
If you’ve gone through all the trouble of creating a manual, you want your users to see it. If users can’t find your manual, you’ve wasted your time creating it.
Especially in an age of short attention spans, where you display something is as important as what it contains. Make your user manual very easy to find. Link it from the product page, or even your main page if appropriate. Make sure the link includes the word “manual” and the name of the product.
This kind of forethought not only helps your users, but it builds their confidence in you. Making this information easy to obtain gives your users a positive attitude toward your company. How many times have you been frustrated by trying to find something on a website? That feeling translates into frustration with your company itself.
Create a Digital Manual Now
As you can see, creating a digital manual doesn’t have to be complicated. By keeping these points in mind, you could create one easily and improve your promotional reach.
Be sure to follow our blog for up-to-date digital hints and tips!
If you’re in business, creating a new website or overhauling the one you have is essential, right? It is, if you understand how it can also have a negative effect on your SEO.
That might sound crazy, but it’s true. The problem is many business owners don’t get that, and then wonder why their ranking has dropped. The fact is, solid web development and design play a crucial role in business success.
It’s a fact that web design elements affect customers’ perception of your business. 94% said they even caused them to mistrust a website.
Web Development and Design: How’s Your UX?
Major changes have taken place in web development and design over the last decade. And whilst your website still needs to look good, there are far more important issues to consider.
The two most important are User Experience and Search Engine Optimization. Of course, you want to drive people to your shop front or online store, but this is how you do it.
User Experience or UX is critical to your ranking success. Google uses UX as a ranking signal, so you have to get it right. UX encompasses everything from usability and content to payment gateways.
Responsive Web Design
Topping the list of UX essentials is RWD or Responsive Web Design. That’s what you need for your new website to rank higher.
A responsive website must be fast to load and easy to navigate. It must also be adaptable to whatever device users view it on. In other words, it needs to be mobile friendly.
Websites that are not mobile friendly will see a drop in their ranking. This is especially true since Google boosted its mobile friendly algorithm last year.
Google Loves Backlinking
Another way to boost your search engine ranking is backlinking. This is where another site links to yours. In other words, others sites are ‘recommending’ yours. Google loves this and will use it to rank your site.
Effective internal linking will also impact your SEO strategy. This is likely to need professional input – something you can get from PC Repair CT.
It’s All About Speed
A common mistake made when overhauling a website is using oversized images and files. Huge pictures may look amazing, but they could be damaging your SEO ranking.
The reason being, your pages will take longer to load, diminishing the UX. As Google says, faster sites create happy users! And around half of your visitors will leave if a page takes longer than 3 seconds to load.
A good web development and design team have plenty of tricks to entertain your users AND boost your ranking. A video is a great online tool and will help promote your brand.
Give Popups The Flick
While we’re on the subject of happy users, avoid using too many pop-ups on your site. It’s a common mistake to add pop-ups when designing a site. You may think it adds visual interest.
What it actually does is annoy most of your users! They start reading a great article on your site and boom, here comes a pop-up! Avoid the temptation.
Effective Keyword Use
Ensure your new website incorporates product pages. To achieve a clean, modern feel, many designers drop product pages from the site or list all products on one page.
The most effective SEO strategy uses one product and keyword per page. Proper keyword placement will improve your rankings. And better rankings means more business.
The smallest design or development change can have a major effect on your ranking. For this reason, it’s usually a job for a professional web development and design team.
Web development and design can be a challenge. There are so many decisions to make, and color is one of the most fundamental.
The right color scheme can make or break a website, playing a huge role in how well it serves its purpose.
A poor color scheme could:
- Create a bad first impression.
- Drive customers away.
- Make your business appear unprofessional.
- Make your site hard to read or navigate, damaging user experience.
- Damage your brand image.
Does this sound extreme?
How likely are you to purchase services from a business with a website that has a black background and neon-yellow text?
Or pale yellow text on a white background?
Or every color under the sun on every single page?
You get the idea. In web development and design, color matters a whole lot.
If you’re not sure how to create the right color scheme for your website, you’re in the right place. This post will take you through the color schemes you should never use, then give you clear steps detailing how to pick the right colors for your site.
Ready to create some amazing web color schemes?
Let’s do this.
The color schemes you shouldn’t use in web development and design
Before you learn what you should do when creating color schemes for web development and design, let’s cover what you should avoid at all costs.
If any of these choices feature in your current color scheme, it’s time for a drastic redesign.
Using only one color.
You might think you’ve hit on the solution to all your color scheme woes.
“I know, I’ll just use a single color!”
Unfortunately, it’s not that easy.
Using a single color makes it hard for visitors to distinguish between the different areas of your site. It means you can’t highlight links, buttons, and other important elements which would usually be shown in a contrasting color.
Having a single color also makes your site look basic and poorly-designed, which is not what you want.
Using rainbow colors.
On the other side of the coin, don’t think you can get away with using every color. Rainbow colors might look great on your toddler’s latest finger painting, but they aren’t right for a professional website.
Too many colors will make your site look cluttered, busy, and hard to navigate.
Too many bright/neon colors.
Your website should be easy on the eyes. If any of the colors used are painful to look at for long, they need to go.
Imagine that someone is reading a long blog post with small text on your site. Would the colors you’ve picked be comfortable to look at for long periods of time?
If not, give them a miss.
Too many dark colors.
For the vast majority of websites, light, bright colors will create the most user-friendly experience.
Sites with very dark backgrounds, lots of dark elements, and dark text don’t appear professional and aren’t pleasant to browse.
Imagine you’re designing a room, and you want it to look as welcoming as possible. You’d pick bright, neutral colors – you wouldn’t paint the walls black and put up dark brown drapes.
Light colors on a light background.
This is one of the biggest issues for many sites, especially those with lots of text.
Light colored text on a light background just isn’t easy for visitors to read, which will put them off spending time on your site.
Choose clear, contrasting colors for your design, and remember that people may be browsing on screens with low brightness, or could have visual impairments. Test your colors on a few different devices to make sure they’re as clear as possible.
The color schemes you should use in web development and design
Want to learn how to create a winning color scheme in a few easy steps?
Pick the right starting color.
Take a deep breath.
You’re about to pick the color that your entire color scheme will be based around. This is an important color, and you might feel spoilt for choice.
If that’s the case, here are some ideas to help you pick the perfect shade:
- Use a color already associated with your brand, like your logo color.
- Don’t use the same color as your competition. A new cola brand in red? Not a good idea.
- Pick a color to appeal to your audience. Gardening blog? Green could be perfect.
- Look at color psychology for ideas. Blue is calming, orange is comforting, and yellow is emotional.
Use color palettes for inspiration.
Once you’ve decided on a base color, like red, yellow or blue, you’ll need to pick the exact shade.
This can feel pretty overwhelming, and looking to existing color palettes for inspiration can be a big help.
Simply search ‘color palettes’ or ‘design trends‘, then copy and paste hex codes, or use the color picker in your design program to grab colors. Compare a few, and avoid copying the exact shade used by a competing brand.
Save your favorite palettes, as they could help with the next step.
For a more organic color selection process, try picking colors out of a photograph – this can feel a lot more inspiring than staring at hex codes.
Choose at least one accent color.
Okay, you’ve got your base color.
Now you need to choose an accent color.
This is the shade that will be used to highlight certain elements of your site, like links, text, and buttons. It should be a color that complements your base color and stands out without looking too jarring.
If you picked your first color using a palette, you might find a suitable accent color there. If not, try looking at a color wheel and picking a color that’s opposite or next to your original shade.
Multiple accent colors can look good, but don’t go overboard – stick to a maximum of three.
If in doubt, stick with one accent color for a simple, sleek look.
Use different shades of gray for text and backgrounds.
We talked about how too many colors can make your website look cluttered.
That’s true, but it doesn’t mean you can’t add different backgrounds to certain areas of your site, or highlight specific pieces of text.
You just need to use a magical color called gray.
Grey matches perfectly with any color scheme and draws attention without looking busy or tacky.
Your color scheme should include a light gray and a dark gray, to be used anywhere you want to create separation. Pick grays that match well with your base color – for example, blue gray to match a blue base color.
Feeling lost when it comes to color schemes for web development and design?
Follow this guide and you’ll soon be creating color schemes that perfectly represent your brand and provide the framework for a beautiful, professional website.
Start creating your new web color scheme today.
Anyone who has a website is always on the lookout for ways to improve its performance. A search function can improve a website by keeping visitors on the site, speeding up the user experience, focusing on the customer, and by providing valuable data to marketers and SEO professionals.
Think about a brick-and-mortar bookstore. Shoppers enter the store but have no way to find the book they need. Most of them will leave the store, possibly never to return. A website is much the same. If users can’t find what they’re looking for, they’ll leave.
To learn how every website can benefit from having internal search, keep reading.
5 Benefits of Internal Search
Let’s get down to brass tacks and look at each of the benefits for a search bar on your website.
Keep Visitors on the Website
Like the bookstore example above, it’s bad for business when visitors leave because they can’t find what they’re looking for. If they have to leave to search Google, for example, that’s called a bounce.
The percentage of users who bounce is known as a bounce rate. While a higher bounce rate may not always be cause for concern, it can be. Websites can be ranked lower on search engines sometimes if they have high bounce rates.
Speed Up User Experience
People want results and they want them fast. If a website offers a search bar, that can save visitors precious time navigating through menus and sub-menus. They can find what they came for much faster, which creates a better user experience.
A better user experience can lead to higher rankings on search engines.
Focus on the Customer
A search bar to find information and products internally sends a specific message. It tells visitors that the website is focused on their needs. When visitors feel their needs are important, they can be more likely to convert. That means more customers.
Think of implementing a search bar the same way as creating a customer service department. Tell visitors that the website is for them.
Provide Marketers with Data
Successful marketing relies on all sorts of data. Demographics such as age and gender, product relatability, and even active time of day can play an important role in marketing. Internal search provides first-party data for marketers.
That means the data is direct from the source. It’s not filtered or controlled in any way contrary to what the marketer needs.
Gather SEO Data
SEO, or search engine optimization, makes websites more attractive to search engines, and the users who search them. There are many ways to improve SEO, but one way is to use the right keywords in the right places. Getting those keywords can be tough.
Without reading visitors’ minds, understanding what they want can be a roundabout process. Search bars can make keyword data gathering more straightforward.
A website without a search bar is missing out on these and other benefits. The good news is that any site can be fitted with an internal search feature. We’d love to hear about how a search bar helped your website. Contact us to share your story!
There are a lot of factors that go into creating an engaging product. You’ll need a great logo, solid copywriting, and an intuitive design.
But above all else, you’ll need to make sure you’ve provided a superior user experience. Without it, you’ll practically be able to watch the users flock away from your site.
Your goal is to provide users with an experience that will want them leaving more. They’ll need to see your design and immediately know who you are and why they want what you offer.
Here are some tips to creating a user experience that customers will love.
Think of the User Above All Else
Remember the old saying, you can’t understand a person until you walk a mile in their shoes? The saying translates to UX creation perfectly.
Think of it as user empathy.
You’ll need to put yourself in the shoes of your user to make sure that your design functions in an intuitive manner. Take some time to examine your pre-existing UX and see what needs retooling.
Maybe your menu system could use an update, or perhaps your images aren’t as clean as they could be.
Your user needs to come first or else you’ll suffer some unintended consequences. What would you want to see changed about your UX? If you can’t come up with anything, browse the web and glance at your competition.
What about their design works better than yours? How can you implement those changes into your UX?
Create a Cohesive Color Scheme
Part of creating a great user interface is having a pleasing aesthetic. Work with your team to create a pattern that appropriately represents your product.
It’s suggested that your finished product follows the color scheme of your logo. Color matters more than we may think, as they have subconscious implications. Create an atmosphere with warm, welcoming colors.
Keep Consumers Engaged
Above all else, your job as a UX designer is to keep users interested. Whether it’s a website, a new brochure, or a cardboard display, users need to be engaged and stay engaged.
There are a few ways you can create an experience worthy of attracting attention.
Always block your text in a logical, scannable manner. People’s attention spans tend to be a bit shorter than they used to. Breaking up your text is an easy way to get them to keep skimming.
You can also use a variety of colors to create a varied look. We’ve already mentioned how important color schemes are, so use all the colors of your logo.
Users Love Video
If a picture says a thousand words, then a video likely speaks tenfold. A video is one of the most effective ways to get your brand’s name out in the public.
With thousands of videos viewed per day, if you don’t have a video strategy, you’re making a mistake.
When presented with the option of reading a block of text or watching a video, users will almost always choose the video.
Be sure to look into the latest video in print technology. This innovative new concept provides the artistry of text with the and finesse of video.
A video-oriented UX is sure to wow your clients and it leaves a lasting impression.
If you really want to stand out in today’s competitive market, you need a clean UX. And nothing is easier and cleaner than video. Don’t just write about your products, show them off in a crystal-clear video.
Graphic designs trends are not so unlike other trends. Every year ushers in a new set of them. Hot pinks replace sky blues, and brazen colors replace more subtle hues.
As a result, keeping up with all of the latest and greatest trends can get tricky. Even if we can keep up, we might not be able to incorporate new trends into our designs as quickly as we’d like to.
Fortunately, there are those amongst us who take the time to put together nifty lists of some of the latest trends.
And – wouldn’t you know it – you’re reading one of those lists right now. Continue reading for 7 graphic design trends you’ll need to know this year.
Once upon a time, we could use stock images to our hearts’ content. They made plenty of lives easier.
So much so that you’d often the same stock image in someone else’s design.
Times, however, have changed. People are no longer fond of boring old stock images. They want something authentic. Consequently, you’re going to have to put in a little extra work this year.
Which means that you’re going to have to put in a little extra work this year.
Personal drawings and original photos are a must in the world of graphic design today. As a matter of fact, we’d wager that this trend, unlike some the other graphic design trends we’ve listed, is here to stay.
Needless to say, though, there are plenty of people who have had success with stock photos. There are several sites which offer high-quality stock images.
That said, if you must use stock images, don’t completely rely on them. Take the time to create some images of your own as well.
Who doesn’t love a good GIF nowadays? You can find them on your favorite social media sites and multiple other platforms, yet you never tire of them. There is literally a GIF for almost every situation and feeling.
And if the GIF you’re looking for doesn’t exist, you can make it.
As a graphic designer, you can leverage this love of GIFS. Just consider including one or two in your next design.
Apparently, “doing the most” is not trendy this year. People are moving away from busy designs and choosing minimalist designs, and people are loving it.
So how can you have a little fun with this trend this year?
Try simple logos and palettes. You might even consider playing around with the spatial relationships between the elements of your design. There are also tons of other tips that can enhance your minimal designs.
Don’t be tempted to add tons of elements to your design. There is no need to do so since minimalism speaks for itself.
As far as graphic design trends go, we’d like to think that prioritizing user experience has always been hip. Regardless of whether or not that’s the case, user experience is definitely hip this year.
And for good reason.
According to Goran Paunovic, “every dollar invested in UX returns $10 to $100.” The amount you stand to save should be reason enough for you consider prioritizing it.
You can start by doing away with much of your designs’ complexity and opting for simplicity. Customers should be able to navigate your design easily. Of course, we don’t want you thinking that you must sacrifice the visual appeal of your design to improve UX.
We also don’t want you to think that you have to compromise on security. Data breaches don’t, after all, make for user-friendly experiences. They can also get you into some legal trouble.
You’re a graphic designer. You excel at making things look pretty while (hopefully) maintaining their functionality. Storytelling might not be your strong point.
In any case, storytelling is becoming immensely important. People want more out of a design than the visual appeal these days. They want a story, and not necessarily in the form of words.
You should be able to arrange your images in order to make people who view them feel something. Whatever they happen to feel should keep them coming back for more.
Perhaps your images could share a theme. Maybe they could be sequential and tell an actual story. Maybe they could all be interpretations of each other.
There are so many ways to incorporate a great story into your designs. Don’t shy away from storytelling. It’ll give your designs more dimensions.
We’re not sure what it is about geometric designs that make them so popular. Is it the circles? The squares or trapezoids?
Perhaps it’s n-gons?
On a more serious note, graphic designs take everyday shapes and turn them into something eye-catching. Imagine staring into an image and feeling as if you’re falling into it. How about feeling as if the image itself is moving?
Those feelings keep people staring at your designs for seconds as they try to decipher them. As an added bonus for you, they’re fairly simple undertakings for designers.
Blasts from the pasts are apparently trendy again. Of course, we can’t pretend to be surprised. They go in and out of style quite frequently.
So which decades have been getting the most love lately?
Word has it that the eighties have been a popular source of inspiration.
Why, however, stop with the eighties? You have plenty of decades to choose from. There is no reason to limit your inspiration to one or two periods.
If you’re interested in vintage, though, make sure you do your homework. You don’t just want something that looks good. You want something that really captures the spirit of the period which inspired the design.
Stay On Top of Graphic Design Trends This Year
We’re not sure about you guys, but we think that this year’s graphic design trends look promising. From fewer stock photos to vintage designs, designs are sure to produce some awesome work in 2017.
And, yes, that includes you, my friend.
If the trends on this list haven’t inspired your next design, though, all hope is not lost. You’re welcome to take a look around our marketplace. It’s full of affordable graphics that can help you take your designs the next level.
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