Posted In:Technology Archives - Pligg

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Using Technology to Step Up Creative Marketing for Dentists

September 21, 2017 - By 
creative marketing

Are you looking to use technology to step up the creative marketing efforts of your dental practice?

Technology can help keep your practice in touch with your patients, and attract new ones, in the digital age.

Read on below to learn about how you can use technology to help amp up your dental practice’s creative marketing.

1. Social Media Marketing

You should be utilizing social media platforms as a dentist.

It’s a great opportunity to grow your brand and connect with your target audience.

Social channels such as Facebook, Twitter, and even Instagram are great tools for branding.

They have made it possible for dentists to reach their target audience in an effective way.

These platforms allow you to connect, engage, and interact with your patients before their appointments and long after they leave the office.

This means it’s worth it to develop engaging social media campaigns that reflect your brand and digital presence in a positive way.

Finding ways that help bridge your office’s mission with your online community will help make your practice feel modern, vibrant, and welcoming.

2. Maintain a Blog on Your Practice’s Website

Did you know that 75% of people will make judgments about your practice based on your website?

That’s why it’s important to make sure your website is up-to-date and that you maintain a blog in addition to your social media channels.

A blog is a great way to keep your patients, and potential new patients, informed about dental health, industry news, and updates about your practice.

An effective way to help promote the content available on your blog is to share your posts directly on your social channels.

This kind of inbound marketing guarantees that your content is visible on various online platforms to your audience.

Sharing content on your blog and social channels is a great way you can use technology and SEO together. It will help improve your marketing efforts and drive web traffic.

Remember: always create valuable content for your blog that your target audience cares about to help sustain online engagement for your practice.

Taking the time to learn more about the importance of valuable content to your marketing efforts is essential to your business’ success.

3. Email Marketing

People regularly check their email throughout the day. Why miss out on this opportunity to reach your patients?

Email is a great way to combine your marketing efforts in one place and reach your patients directly in their inbox.

Send out regular e-newsletters with office, website, and blog updates.

Be sure to place your social buttons in the email and make sure your office’s contact information is readily available too.

Want to use email effectively in other ways? Send your patients electronic appointment reminders.

To really step it up, ask them if they’d like to receive reminders via text message as well.

Your patients are bound to appreciate the convenience that email updates and electronic reminders provide them in their busy lives.

Technology Can Enhance Your Creative Marketing Efforts

It’s clear that technology and how it is used has influenced the way dental practices shape their creative marketing strategies.

Utilize social media marketing, your website and its blog, and email marketing to your advantage to help step up your practice’s marketing efforts.

What other technology do you use as a dentist when it comes to your creative marketing tactics?


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This Toyota App Is Taking on Distracted Teen Driving

September 14, 2017 - By 

A parent’s worse nightmare is having their child get hurt when outside of their supervision.

Teens love their electronic devices and aren’t always fully aware of the dangers of distracted driving.

This is why having your teen get behind the wheel provides more challenges and adjustments than ever before. Thankfully, there are some technological advancements that keep teens safe and put parents’ minds at ease.

Any parent who wants their teen to be safe on the road should check out the new Toyota app, which works to prevent distracted driving.

Learn a little bit more about this innovative new app by reading below.

What Does This Toyota App Do?

This app came about due to rampant cases of texting and driving.

Teens specifically drive distracted, because they love their mobile devices and don’t have the life or driving experience to understand the danger.

This Toyota app takes matters into his own hands in a very entertaining way.

Any time the Toyota app recognizes that the teenage driver is using their phone, it immediately plays selections from a parent created Spotify playlist.

By interrupting the teen’s driving experience with oldies but goodies, they’ll recognize the error of their ways and will stop driving distracted, to get back to their own playlist.

Both parents and the teen need to download the app in order to configure settings.

Why Is The App Important?

This app is crucial because distracted driving is deadly.

According to studies, distracted driving causes nearly 2 million crashes annually. Among these crashes, 11 teens are killed every single day.

What’s staggering is that 94% of teenage drivers polled say that they understand that texting and driving is dangerous, yet nearly 40% still engage in the act.

The app is critical because it takes the option out of their hands. Though teenagers are of legal driving age, mental maturity takes some time to develop.

In the meantime, the app saves lives.

How Exactly Does The App Work?

First, parents and teens need to have Android devices in order to access the app.

The phone must be paired with the vehicle so that it recognizes when the car is in motion.

When the app is active, it disables phone calls, text messages, social media platforms and other alerts. The app also recognizes when the teenager is speeding, at which point it will also interrupt with the parent’s created music playlist.

What Makes This App Effective?

Let’s face it.

A teenager’s worst fear at this time of life is to be considered uncool.

There’s nothing less cool than driving around to your parents’ music. This social pressure works to the parents’ advantage, by keeping the teenager in line, while also building positive habits.

It’s best to install the app when the teenager first gets their license. By having the app continuously interrupt their dangerous driving habits, it instills the skills that they’ll hone over the years.

This is a humorous, yet very effective training tool that makes teenage drivers everywhere more conscious and responsible.

Using this app, while also maintaining your teen’s vehicle, makes them as safe as possible on the road.

Start by finding a credible Toyota auto repair shop that can keeps their car in tip top shape. Make sure that they understand what to do when they get into a car accident, so they’re well prepared.

How Can I Get Started?

Head to the Android market place today and download the app.

Let this app purchase inform the way you shop from here on out. This app serves a need and uses digital technology to shape the way you think, shop and live your life.

Try out Toyota’s app and then search a digital download database that can serve other needs in your life as a parent.


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5 Cool Photo Apps You Should Download for Your iPhone

September 13, 2017 - By 
photo apps

If you have an iPhone, you’re probably familiar with the fact that these little devices can take a better picture than many digital cameras on the market today.

That might be because an 800-person Apple team is dedicated solely to making the iPhone camera work as great as possible.

Want to expand on this functionality? Try downloading some photo apps that can turn your photos into spectacular captures of some of your favorite moments.

Today, we’re breaking down five of our favorite apps designed just for this purpose.

Ready to learn more? Let’s go!

1. VSCO

Pronounced “Visco,” VSCO is one of the top photo apps, featuring a range of gorgeous filters and editing options — for free.

Users will also get access to the app’s built-in camera, which boasts a slew of impressive manual controls.

2. Manual

Love your iPhone but miss the way your manual camera worked? If so, Manual is the ideal alternative.

Designed to mimic much of a manual camera’s controls, this $3.99 app allows users to adjust shutter speed, ISO settings, white balance, focus, and more.

Editors will appreciate that you can save in a variety of formats, including JPEG, RAW format, or both. If you opt for RAW, you’ll skip the compression and enable easier edits.

3. Camera+

Another one of the best photo apps, Camera+ offers many of the same features as the Manual app after many tweaks and changes by the development team.

Two standout features of this $2.99 app? You can set the focus and exposure separately, and can also play around with shutter speed and ISO to get the exact image you want.

Don’t forget to take advantage of the app’s 30-second timer (a generous time frame compared to most apps), and get in front of the camera yourself!

4. ProCamera

Optimized for iOS 10, ProCamera is one of those apps that’s perfect for any occasion.

You can set your exposure time, degree of tint, and ISO sensitivity with the press of a button. Nighttime event? Don’t sweat it! With the $5 app’s built-in night camera, you’ll never miss a beat.

With more than 70 filters and full-resolution photo previews, you’ll never want to exit this app, especially when you see its impressively sleek and minimal interface.

5. Adobe Photoshop Express

Ask any professional photographer which program he or she uses to make pictures look so impressive, and chances are the word “Photoshop” will be used.

Now, the photo editing giant has taken its desktop software game to the handheld market. Adobe Photoshop Express lets you access many of its popular features, such as layers, adjustments, and selections from the convenience of your iPhone.

In the mood to make something special with your pictures, like a woven photo blanket from The Memories Place? Create a mock-up of your design with the app. You can even add text and blend images for extra pizazz!

Photo Apps and More: What You Need to Know

Whether you’re looking for information on photo apps or want to access the latest data on music, movies, and more, we’re here for you.

Our online database is chock-full of relevant, timely, and interesting insights. Feel free to browse our selection today!


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Safety in the Workplace in a Digital Age

September 6, 2017 - By 
safety in the workplace

Are you one of the many Americans who work on a computer all day?

Or is your factory constantly being inundated with the latest technology?

There’s no way around it. Technology is creeping its way into all aspects of our lives.

It’s not only changing the way we work, but also the way we view safety in the workplace.

We must acknowledge how technology is affecting our safety both positively and negatively, and how we can work with it to improve our lives.

How Technology is Affecting Safety in the Workplace for Office Workers

Advances in technology are changing the safety of offices around the world.

With advanced security systems, businesses can reliably lock down their assets when they close for the night. Cyber security systems help businesses secure their intangible assets like computer files and data.

High-tech cameras positioned around workplaces can detect intruders and potential threats before they even enter the building.

Technology has given us high-tech metal detectors that can find weapons that anyone is trying to bring into the workplace.

How Technology is Affecting Industrial Job Safety

Another way technology is making workplaces safer is through improved PPE, or personal protective equipment.

Safety goggles, hard hats, and other forms of PPE are becoming more advanced and user-friendly thanks to technological improvements.

The Negative Effects of Technology in the Work Place

Of course, as with all good things, there are some negative side effects.

Technology has transitioned the work force away from more physical jobs to sedentary ones in front of a computer.

While sitting indoors at a desk may seem safer than doing physical work outside, it doesn’t end up that way as humans weren’t made to sit down for 8 hours a day.

Many American’s spend 40 hours a week sitting at a desk in front of a computer.

This sedentary lifestyle can lead to a slew of negative side effects such as obesity, diabetes, and heart disease.

A staggering 33% of the population in the US is predicted to have diabetes by the year 2050.

Technology has changed the way we work and made us slaves to our screens.

Staring at a screen all day can also have a negative effect on worker’s eyesight. Research shows that 50-90% of people who work on a computer screen all day show symptoms of computer vision syndrome.

How to Deal With Technological Changes

It is important that people learn to adapt to this swiftly changing technological age.

In industrial settings, employees should be well briefed on new technology before trying to work it themselves. Especially when dealing with new machinery that could be dangerous.

Employees can also go through online safety courses like online OSHA training.

There are safety programs available online for all industries that can help reduce liabilities and improve safety in the workplace.

Technology Marches On

While there is no stopping technology from innovating the way workplaces operate, we do have choices as to how gracefully we accept and adapt to those changes.

Like this article? Check out more of our content here!


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Here’s Why Your Next Project Needs 3D Laser Scanning

August 22, 2017 - By 
3D Printing

If you think your next project needs 3D laser scanning, you aren’t alone. Streamlining the engineering and construction process saves money.

This saving is part of the reason 3D scanning is projected to be a $3.74 billion market by 2022.

Change isn’t always comfortable when it comes to internal processes. If you and your team are debating deploying 3D scanning on your next project you may risk losing clients, time, and money.

Here’s how 3D laser scanning can help your projects:

Streamline the Process with 3D Laser Scanning

Maybe your project teams are questioning the use of 3D technology for scanning. They have been getting work done without that level of detail for years. Why start now?

Beyond keeping up with your competition, there are great reasons 3D scanning will streamline the entire process.

From client approval to supporting digital marketing efforts, the level of detail will accelerate the process. Buyers and investors will be able to virtually tour projects, and complex projects will face fewer roadblocks.

The Level of Detail Required

The engineering and construction markets have changed. The level of detail required to adapt to client requirements and building codes is more advanced than it was 20 years ago.

You may be working on a historical building where precision is essential to preserve its structure. Or you may be planning build outs for an industrial Internet of Things company.

Either way, your project requires an extra level of perspective.

Productive Engineering

The line between building envelope infrastructure and manufacturing is blurring. The need for efficient space utilization is more important than ever.

Engineers and construction professionals need to account for equipment density. This is true for both the maintenance and production sides of the trades.

Proactive Planning

With 3D scans, you can plan the use of space efficiently. This approach requires more than what used to be possible with 2D rendering. Plus, 3D scanning allows clients and engineers to make more informed decisions prior to breaking ground on a project.

Your crews and planners will be more effective. They can make strategic use of every aspect of the project’s plans before creating costly work stoppages.

Cost Savings and Safety

The ROI on 3D scanning means that you can accelerate sales as well as project time. Heading off issues before they arise allows your resource planning to make optimal use of your construction teams.

In addition, you can perform quality control and quality assurance on projects as they are in-progress using virtual teams.

There are also safety applications to 3D scans. You can proactively plan for space utilization and safety needs prior to beginning a project.

Boost Your ROI

The more familiar every member of your team is with the requirements, the more likely that the work will get done safely and efficiently.

Those cost savings fuel more projects. Use 3D scanning to make the most of your next project and watch the ROI grow.

But manage that cash flow. The best projects mean planning on the financial side as well. Make sure you are using the best business finance solutions available today.


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Is VR Real Estate Tech Really an Industry Game Changer?

August 17, 2017 - By 
Virtual Reality VR Realty

Virtual reality (VR) technology has taken the world by storm.

While it may have gotten off to a shaky start, some estimates say the market will pull in $108 billion by 2021.

Plus, companies like YouTube and Google are now jumping in on the trend. This makes it a great reason to see what it can do for your real estate business.

VR has the power to change the world of real estate. Keep reading to find out why, and to get an update on the latest VR real estate trends.

Why VR is Changing Real Estate

VR is a business-changing trend in more sectors than just real estate. It has the capability of shaking up almost every industry.

For real estate, the implications are especially huge.

This is because it removes the location-related problems you face every day. VR has the power to make the wide world of real estate a little smaller—and easier to manage.

The Latest VR Real Estate Trends

Conducting Walk-Throughs Long-Distance

The possibility of long-distance walk-throughs is perhaps the most exciting VR real estate trend.

Thanks to this immersive technology, you can walk prospective buyers through a home even if they’re located thousands of miles away.

That means no more rushed scouting trips for stressed-out buyers trying to plan their move. You get more time to find them the perfect property, and they get a better buying experience.

That’s just one way to close more deals through VR.

Using Headsets to Fill a Space

Some buyers are just not that gifted when it comes to imagining the potential of a space.

All it takes is a mismatched paint color or outdated flooring to turn them off to an otherwise perfect property.

That’s where VR comes in. Just pop on a headset and switch out the features your buyers don’t like. That way, buyers can really picture themselves in the home and not get distracted by bad wallpaper or an outdated light fixture.

This can be especially helpful for large commercial properties. An empty floor may not look like much at first. However, if you can use VR to fill it with a contemporary open office layout, it may make the difference in your sale.

Embracing Augmented Reality

Augmented reality is another fun outgrowth of VR technology.

This type of tech overlays extra details or more information for viewers, usually through the use of an app. That’s great news if you’re reluctant to purchase VR equipment for your company.

Instead, your buyers could have instant access to stats like appliance age, property tax history, and any recent repairs.

They can do it all through an app on their phones. You could even embed a QR code on your for sale signs that gives passersby a virtual one-sheet—instantly.

Connecting with Customers Online

Maintaining a healthy online presence goes hand-in-hand with embracing VR. If your buyers can virtually view a property online, they should also be able to take the next steps in the transaction in an online environment.

This is especially true for rental companies. For example, thanks to an up-to-date website, no matter where you are in the world, making a down payment or booking rentals in Whistler is easy.

Stay Up to Date on Everything Tech

At Pligg, we offer insights, courses, and deals for everything new in the tech world.

With our help, you can become a pioneer in augmented reality in no time. Visit Pligg today to stay plugged into our changing digital world.


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The Top Business Technology Solutions of the Present and Future

July 25, 2017 - By 

The world of technology continues to evolve at a rapid pace, transforming the way we do business.

Technologies such as the Internet of Things and artificial intelligence are shaping today’s business technology landscape.

Which of these business technology solutions are worth paying attention to? Here are some of our top picks for 2017.

The Growth of Virtual Reality

Both augmented reality (such as 2016’s insanely popular mobile game Pokemon Go) and virtual reality have taken off this year. At theme parks, thrill-seekers can strap on VR devices to enhance their ride. Gamers can also explore fictional worlds thanks to VR.

In business, VR has its place as well. VR devices can be used as a training tool, giving new hires realistic on-the-job experience.

You can also use VR to introduce new products, creating a type of digital demo. Customers could strap on a headset and try out a digital version of your product before it hits stores.

Drone Devices Become More Prevalent

“Drone” is already a common word in the average consumer’s vernacular. Many consumers may have bought the commercialized version of these flying robots, which can connect to a smartphone and fly.

While that’s fun, drones are handy in business technology, too. These can be used to deliver products right to a customer’s door, ala Amazon and even pizza chain Domino’s.

Working from Home Expands to More Job Sectors

It used to be that mostly freelancers had the luxury of working from home. Today, more and more employees in all sorts of fields can now do their job when away from the office.

With the breadth of tech tools that exist, such as video chat, live document editing, and project documentation, it’s no wonder more employers now trust their employees to get the job done from anywhere.

AI Expands Communication Options

When you think of artificial intelligence, your mind likely first goes to robots. That’s fair, but AI is about more than just that.

In business, AI can save time on jobs that busy employees don’t always have time for.

For instance: the chatbot. These bots are a lot smarter than they were in years past.

A customer that has a few questions may go on your website and use your chat function. With today’s AI, they can speak to a bot and never know it.

These bots are a win-win. The customer gets the information they need quickly and efficiently. Employees have time to take care of other work.

If you need yet more communications options for your office, try a voicemail service like American Voice Mail Inc.

And Our Favorite Business Technology Solutions Trend…Live Streaming Provides Inclusion

It used to be that if you wanted to do live streaming, you had to sign up for a service dedicated solely to streams.

These days, you can use many platforms, even social media like Facebook, for live streaming. You just hit the button and you’re rolling.

How can live streaming benefit your company?

The main benefit is inclusion. Say you’re hosting a product launch and all your customers can’t make it there physically. You can live stream the launch so everyone can see what your company is up to.

Need more programs and apps to follow some of the above-mentioned business technology solutions? Check out Pligg, the digital download marketplace. From code to software and music to eBooks, find what you need here.


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Why Is Everyone Nostalgic for 90s Electronics?

July 3, 2017 - By 
90s electronics

90’s nostalgia is a hit on the internet. People pine for classic Nicktoons like Rocko’s Modern Life to return, high school kids think it’s cool to like 90’s music, and the entire Sega Genesis catalog is being made available for iPhones and Androids.

People are even nostalgic for not-so-good 90’s movies like Space Jam.

But why are 90’s tech gadgets becoming such a point of obsession?

It’s an interesting question: no matter how cool a decade is, tech is supposed to get continuously better. Is there really a reason for this explosion? We decided to find out.

Tech Then

We even got early versions of the tech we use today. The Apple Newton offered to be the first Tablet, and the IBM Simon was the first smartphone.

The tech world’s tendency to overpromise and underdeliver may be best embodied by Nintendo’s early experiment with VR, the Virtual Boy. The device offered incredibly immersive 3D if the user could forget that the entire thing was in black and white and the device could cause headaches.

What was most bizarre about the Virtual Boy was Nintendo’s attempts to market it as “portable” when the device was clearly bulky and difficult to use.

Other tech devices became classics frozen in time. Think of the Walkman, Gameboy, and Playstation. Each device shaped the technology of its time and was incredibly common.

90’s tech was about experimentation and growth. There were some spectacular failures, in the form of overpriced early smartphones and bulky early tablets. The Virtual Boy, in particular, was exceptional in its failures.

There were other devices that were able to change the face of technology by influencing a generation of innovators to reach for the stars.

Tech Now

Today’s tech industry remains focused on creating highly polished apps and devices. There’s more consolidation in the industry, with iPhones being 30 percent of smartphones owned in the US.

We’re also seeing the results of 90’s era experimentation benefiting today’s consumers. This decade’s been defined by the birth of the iPhone, and smart devices have reached the point that we’re here debating smart TVs and refrigerators.

We also see many innovations ahead. Virtual and augmented reality headsets are just beginning to gain ground and wearable technology has become a lot more accessible. It’s clear we’ve gotten far away from the days of the Virtual Boy.

An Explanation

So why are we obsessed with 90’s technology today?

The answer is influence and imagination, mixed with good old-fashioned nostalgia for childhood.

Those in their 20’s and 30’s had their childhood defined by 90’s technology. Things like the Walkman, Gameboy, and Sega Genesis provided formative childhood memories for a generation of emerging adults.

They’ve also seen the groundwork of today’s tech built up from their youthful interests. The same spectacular ambitions that lead to failure or at the very least inaccessibility in the 1990’s lead to success today.

These devices might not have had the best hardware or software, but they certainly shaped our world.


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The Next Frontier for AI: Pest Control?

April 20, 2017 - By 
artificial intelligence

Does the notion of blending Artificial Intelligence (AI) and pest control leave you with the image of a massive chrome droid mowing down cockroaches with a flamethrower?

Well, it’s not that dramatic. Nor dangerous. And it’s also not just some futuristic vision.

In fact, many pest companies are already using AI in their daily operations.

Sure, there’s the possibility down the road of some fancy chrome robot handling your pest issues.

But for now, it’s possible that you work in pest control and may not even realize that your company is already using this technology.

And why not? Revenue from it is predicted to reach over $36 billion dollars by the year 2025.

So what are some of the current ways AI is being used in pest control?

Well, the list isn’t extensive. But the ways it’s being used so far has made it an effective addition to the pest control toolbox.

1. AI for marketing automation and lead management.

There’s nothing exciting or sci-fi about this.

But cost-effective prospect generation is always a challenge. And generating leads for pest control is no different.

Converting leads to customers can be even harder. Especially for smaller operations that may not have a sales team. Sales and marketing automation can activate emails that will appeal to undecided prospects.

Yeah, like we said, boring. But it’s still AI. And it’s valuable.

2. AI for route optimization.

One of the factors that make people uneasy about AI is the “replace the human” component that’s connected with it in sci-fi lore.

This is not the intention of route optimization tools.

The tools were developed to take out the inefficiency of what was once a painfully slow manual process so that employees can make the best use of their time. It’s still understood that only humans are capable of holding valuable domain knowledge that comes from being familiar with a place.

3. AI in the form of drones.

Okay. Now it’s getting interesting.

Imagine that you’re having issues with ant control in your home and these little drones come whirling in and eradicate them.

Again, not the way it works.

Drones are incredibly helpful for home inspections. But certified drone operators are needed to ensure the safety and privacy of the customer.

And there’s the additional issue of going through government procedure to make it legal to operate them.

Still, all of these extra hassles are worth it for many pest control companies because drones can provide views of hard-to-reach places where bugs or other wildlife may be entering unseen.

4. AI in the form of advanced rodent traps.

A UK-based pest control company is experimenting with rodent traps equipped with sensors and WiFi. The rodent traps forward data to a command center built by the company.

If a rodent is caught, a member of the staff is sent to the area to remove the animal. This is more efficient than conducting routine patrols only to find empty traps.

The cool part here is that the company uses the data to fine tune its digital pest control services. For instance, they can potentially identify rodent breeding or migration patterns, as well as infestation-risk hotspots, before it becomes a bigger issue.

AI gives pest control companies the option of shifting from a reactive approach to a more pro-active one.

When it comes right down to it, pest control businesses that incorporate intelligent technology into daily operations can reduce the behind-the-scenes time and make better use of technician time.