Posted In:Social Media Archives - Pligg
Struggling to find the right social media solutions?
Over half of small businesses increased their social media marketing in 2017. That’s more than content marketing and email marketing combined. One reason is that social media solutions are more accessible than ever.
How can you be sure you have the right tools for your business? Identifying the right solutions depends on your target market and your goals. Today, there are social media apps and strategies for all kinds of business needs.
Your competitors may think that social media is secondary to other marketing. If so, they’ve made a grave mistake in your favor. Small business owners who invest in social marketing can expect to see a positive ROI of up to 92%.
Your challenge is to determine the right strategy. In this post, we’ll reveal solutions that deliver success.
What Should I Look For in Social Media Solutions?
Most companies fail to understand how social media works. They fail to measure their progress as well. They consider social media a channel in which repurposing content is enough.
Companies that include social in their inbound marketing strategies have greater success rates. They use social channels as compelling means to engage with customers. Neglecting this low-cost opportunity costs company thousands.
What’s more, the tools for social engagement are more accessible than ever. Measuring your social success is also within reach. In time, social engagement will become a driver for your business.
5 Social Media Solutions That Drive Startup Success
Launching a successful social strategy has a lot of moving parts. That’s because simply publishing text is not enough. You need the right strategy, content, and analytics to drive business results.
Don’t make your social strategy a second thought. Streamline the process with the best social tools on the market for startups.
Don’t stop with your social presence. You need to track the results and then adjust your strategy for success. Monitoring tools are one of the most important social media solutions on the market.
The primary use of social marketing is to increase brand penetration. You also want to drive prospects through your inbound marketing funnel. Monitoring allows you to learn valuable information about your customers as well.
One of the best monitoring tools for startups is Buffer. Buffer supports scheduling and managing content across the major social media platforms. It provides analytics tools that help you directly understand how that content is performing.
As a free tool that serves both of these purposes, it’s a boon to your small team. It has no direct impact on your budget either. Turn that data into insight to improve your campaigns as you go.
2. Adobe Premiere Clip
Your audience processes visual information a lot faster than text. That’s why video has become the most engaging content type on the internet. If you’re not engaging your audience with video content, you’re missing out on customers.
But video is a big barrier for most startups. That’s because production and editing can take substantial time and money. Without quality and high frequency, a video campaign can actually hurt your brand.
Adobe Premiere Clip is a free video app that provides advanced but easy to use features. This includes editing, soundtrack, and aesthetic support.
Finally, get the most from your videos. Publish them on your website in prominent areas. Leading web designers like Cymax Media can help you position your videos and more.
If you’d like to add quality and regularity to your videos, train your team on Adobe Premiere Clip. With the right creative approach, you’ll have quality social video content published regularly for your audience.
3. Hootsuite Amplify
The name of the game in 2018 is ”Personalization.” This is especially true on social channels, where customers are used to interacting with individuals.
Customers will expect you to engage with them on an individual basis. This means personalizing content for your audience. It means connecting them with a real person at your company as well.
Hootsuite Amplify provides you with an economical way to accomplish this. That’s because it enables your actual employees to advocate for your company. And studies have shown that customers trust the word of an employee over that of business leadership.
This tool goes on any employee’s mobile device. It’s a secure way for them to interact with customers, share approved content, and build relationships.
You can leverage your small staff to triple your social reach in this way. You can do so in the most personalized way possible as well.
You’ll do anything you can to engage new customers. Opening up new channels to your newsletters and other content gives you that opportunity.
With Botletter, your customers can sign up for your distributed content directly through Facebook Messenger. This saves them a trip to your website and increases your chances of capturing leads.
Facebook bots are doubling in number each year. Be sure you’re on the same playing field as your competitors.
5. Talk Walker
We’ve shared a lot of tools for building a comprehensive social strategy. But let’s not neglect where social fits into the overall web landscape. You can leverage data from across the web for a complete view of your target market.
Talk Walker aggregates data from both social media channels and over 150 million websites. It’s considered one of the most comprehensive social listening tools in existence.
It can track conversations in almost 200 world languages. There’s no corner of the globe where you can’t measure your brand’s reach.
Talk Walker is an advanced tool. As your needs increase, you’ll find reasons to invest in other advanced tools as well.
You won’t know where you stand until you develop your first strategy. You’ll be able to act on your findings right away.
Wait until you see a change in business results. Then refine your strategy for better content and analysis. Your business will improve as your strategies and initiatives evolve.
Pligg Has the Best Social Content For Startups
Need to find the best content for your business? Pligg provides affordable content to suit social marketing needs and more.
Check out our stock films to get started. They’re priced as low as $20.
We’ll help you choose the right assets and drive your social initiatives to success.
Does the idea of making extra money while you’re at home in your pajamas sound like the dream?
If you’re one of the six million Americans who would prefer to work full-time, then it could be the easiest way to supplement your income.
Check out our top five ways to earn cash online:
1. Enter Competitions
If you’ve got a knack for thinking up catchy phrases, entering competitions could be an ideal way for you to make some extra bucks.
Some competitions can be simpler than others. You may have to think of a new company name or create a campaign slogan. There are even opportunities to submit ideas and messages for greetings cards if you’re feeling particularly creative.
And, you can also win cash or products by sharing how you’d use certain items, or what certain brands mean to you.
2. Online Betting and Games
If you’re a big sports fan or know your way round a roulette wheel, then you can use these skills and knowledge to earn extra cash online.
With the right odds and good tips, betting on sporting competitions like baseball games or golf tournaments can offer big pay-outs. Just remember to bet with your head and not your heart.
If online casinos are more your style then there are plenty to choose from. And for bingo fans, playing online with the big tease can generate some serious extra cash if your luck’s in.
3. Selling Online
If you’re a hoarder then a great way to make money online is by selling your old stuff.
Of course, you can sell just about anything on eBay. But there are many other sites devoted to helping you sell specific items, such as books, CDs, and clothes.
Some sites do a lot of the work for you, but they also take more commission. Do your research to find out which site suits your preferences.
If you have to list items yourself then make sure to disclose any faults and include good quality photos.
If you’re selling clothes then take photos of you wearing them. Styling items up with accessories and a plain background will increase sales.
And, if you have a really great eye for fashion then you might even consider buying items for resale. Influential fashion blogger Rumi Neely got started by selling vintage thrift store finds on eBay.
4. Blogging and Vlogging
While we’re on the subject of bloggers, building a blog can be another way to make cash online. And, if you work hard at it then you can even turn it into a full-time career.
However, it’s probably the most labor-intensive way to make money online. In fact, it could be years before you have enough readers to attract sponsored posts, affiliate links and advertising.
This is why it’s crucial that you are passionate about your blog and the topics you plan to write about.
Not much of a writer? You could always start uploading videos to YouTube and make money from advertising. Your videos can be about anything, from makeup tutorials to comedy sketches – just use your imagination!
5. Online Surveys and Opinion Polls
If want to earn spare cash online but don’t have a whole lot of time, participating in surveys and polls is a perfect way to make small amounts of cash fast.
Polls and surveys can vary in length and generally pay accordingly but expect to earn between $1 and $5 for most surveys.
Some will pay in points, which you can then redeem for vouchers, or some will deposit cash in your PayPal account.
Are you ready to Earn Spare Cash Online?
Here you have five great ways to make some extra money online. Depending on your availability and skills you might find some of these ways more appealing than others.
But, whichever you choose, having a PayPal account already set up will make receiving money a lot easier.
Also, you’re likely to receive a lot of spam, so remember to keep track of all the sites you’ve registered with. You don’t want to accidentally delete a genuine notification about a cash bonus or a competition you’ve won!
And don’t forget to check out our other blog posts for inspiration on how to make yourself some extra money online.
Social media is a world in and of itself.
So if you’re still trying to master this world without the help of social media management tools, you’re wasting precious time.
And time is money.
Which Social Media Management Tools Do I Need?
They help you gain control of the huge social media world so you can get back to the work at hand, like meeting with clients or studying SEO trends.
While there are more tools showing up in the market every day, we think the following seven are worth considering for your tool box.
Wait, isn’t Quora a question and answer website?
Yep. And it’s a great place to start gathering ideas when you’re looking for inspiration for your social media posts.
Think about all of the time you’ll save by checking this site and seeing what the buzz is in your particular niche.
And it’s free!
In terms of software management tools in the form of software, Hootsuite is the most well known and has millions of users.
From the Hootsuite dashboard, you can manage over 25 social networks including the big ones like Facebook, Twitter, Google+, and LinkedIn, as well as other networks.
You can further customize your dashboard to display only the streams you need, and then utilize it to schedule your content across multiple platforms.
Hootsuite’s free plan includes up to 3 social media profiles. Paid plans start at $9.99 per month, and increase in price based on additional features.
If you’re looking for visual content management, MavSocial is it. This company brands itself as software for visual content management and social publishing.
Like Hootsuite, it comes with the standard tools for managing your social media accounts, but there’s the added visual side.
MavSocial has partnered with Getty Images and BigStock, so along with your owned content, it’s also really easy to find and purchase multimedia content.
MavSocial has a free plan that has basic features and supports Twitter and Facebook. Additional features are available with paid plans.
If you’re in the marketing sector and want access to social media monitoring and reporting, then Sendible is one of the best social media management tools for you.
Sendible is a browser-based platform on which you can compose and schedule content for your social media accounts and blog. Then Sendible suggests the best times to post for optimal engagement.
Along with being able to plan a content calendar, you can also assign tasks to team members and use the Social CRM tool to manage your customer records.
Sendible starts at $59 per month, but they have several levels of service up from there.
If a lot of your efforts are focused on Twitter, then consider using TweetDeck as one of your social media management tools. It’s a free feature on your account.
- log into and manage multiple accounts simultaneously
- customize your dashboard to monitor timelines and alerts,
- add team members to better manage your accounts
- schedule updates
Last but not least, add this browser extension to check the grammar and spelling of your posts.
Nothing says unprofessional like poor grammar and misspelled words.
If you have other social media management tools that save you time and money, we’d love to hear your story. Please feel free to share!
As a tech-savvy advertiser, you already know about marketing on Facebook and Twitter. But what about Snapchat?
Snapchat may be a newer social media channel, but it has some impressive numbers behind it. The platform boasts 200 million active users each month, with 41% of Americans aged 18 to 34 using it daily.
It’s a phenomenal place to advertise, too. Snapchat ads have higher swipe up rates versus click-through rates on other platforms.
With figures like these, it’s easy to see why companies are rushing to start advertising on Snapchat.
How can you get started advertising on Snapchat? Read on for our ultimate guide!
What Makes Snapchat Different?
One advantage of Snapchat is that it offers unprecedented access to millennials. Until now, this group has been notoriously immune to traditional advertising techniques.
The platform appeals to teens and young adults because it gives them the privacy they crave. Ask any teen why they use Snapchat, and their response will likely be, “Because my parents aren’t on it.”
Anything posted to Snapchat disappears after 24 hours. Users claim that this creates a more authentic-feeling connection with their friends. They enjoy knowing what’s happening right now.
Other favorite features of Snapchat are the photo filters and drawing tools. These are there not to improve the quality, but simply to have fun. The pic you saw on Facebook of your friend with weird antlers and googly eyes? Likely a Snapchat filter pic.
Advertising on Snapchat
Now that you’re familiar with Snapchat, let’s discuss talk about how to advertise on it.
Because users share Snaps with specific people (instead of groups), Snapchat has a different “feel” than other channels.
When developing a marketing strategy, keep in mind that your goal isn’t to get lots of shares and go viral. Your goal is to get your ad in front of individuals who will engage with it.
There are currently three types of Snap Ads available:
- Between Stories. Similar to TV commercials, these vertical, full-screen video ads play for up to 10 seconds. Viewers also have the option to skip them.
- Live. These offer real-time views into current events and often receive tens of millions of views.
- Discover. This virtual newsstand combines magazines and news from some of the world’s top publishers.
Marketing Strategies to Try
It can be tricky to know how to approach a new social media channel. Here are some tried-and-true methods that have worked for other advertisers:
- Coupon codes. Offer a coupon code in exchange for snaps of users in your store or with your product. An added bonus: Coupons are trackable, so you’ll know exactly how many people are responding.
- Connect with influencers. Teaming up with established influencers can open up new advertising platforms for you and give you access to a new audience.
- Build anticipation. If you have an event coming up, create as much hype as possible. Keep the momentum going by posting pictures and videos of preparation and new developments.
- Target your audience. Your audience on Snapchat might not be the same as your general target audience. That’s okay. As long as they’re interested in your content and relevant to your brand, they’re your new target audience.
Final Thoughts on Snapchat
Advertising on Snapchat may require more creativity or a different approach than you’re used to. The results, though, will be more than worth it!
Be sure to check out our collection of social media blogs for more fresh inspiration.
Social media and social networks are the way of the world. Social media marketing has become the go-to marketing method.
Companies of all shapes and sizes use this marketing method to grow their client base! In fact, an eMarketer study found that 88% of all polled companies use social media marketing.
As a business owner, it’s likely that your company has a social media presence. From social networking to blogging to podcasting, the world of social media marketing is endless.
While these methods work, don’t you want to ensure that your company is keeping up with the latest trends?
Social media trends come and go, so it’s important to keep your company’s marketing plan up to date!
Being in the know is a huge part of successful marketing. Here are 5 social media trends that are ruling 2017.
Top 5 social media trends
Let’s get to it!
1. Video is the new text.
A growing number of users create videos to communicate. Facebook, Snapchat, Twitter and Instagram all offer video capability. While text-based content isn’t gone for good, your business will want to find ways to use video for marketing.
2. Messaging via social media.
Social messaging is the go-to method for communicating, especially in the social media realm. Social messaging allows for quick and convenient communications with others.
This social media trend is so popular that sixty-two percent of millennials are more loyal to brands that use social messaging.
3. The use of chatbots.
Consumers like the idea of quick customer service. Even with a dedicated customer service staff, chatbots can still be useful.
Many social media users send or post messages that need a quick response. A chatbot can communicate with customers and provide information almost immediately.
Facebook uses more than 11,000 active chatbots! Using chatbots to answer FAQs for customers can be money and time-saving.
4. Instant purchases.
We live in a world were instant actions are not only preferred but common.
As social commerce continues to grow, customers seek the ability for instantaneous purchases. Instant purchasing allows consumers to buy a product or service with one click.
It’s not good enough to market your products via social networks! Take it one step forward by offering simplistic purchasing abilities for your clients.
5. Augmented reality.
The idea of changing reality came to life with the creation of selfie lenses and filters. We can thank Snapchat for this one!
Augmented reality allows users to post personalized pictures and videos. This growing social media trend can be used to better target and market to customers using more personal methods.
As the social media world continues to evolve, trends will come and go. If your company is focusing on social media marketing in 2017, don’t pass up these trends.
Be in the know!
Looking for more marketing tips? Want to educate yourself about useful topics, from business and finance to health?
If so, be sure to check out Pligg! Our blogs are sure to teach you a little bit about everything.
Do you use Instagram as part of your marketing strategy? With 700 million monthly visitors, Instagram is the second largest social media platform in the world and a great place to raise brand awareness and market your business.
But marketers are struggling to drive Instagram traffic back to their websites.
Maybe you have a large following on Instagram, but how do you get that traffic to your website when you can’t post links in the photos you post? Instagram Stories are helping businesses have Insta-marketing success.
Keep reading to learn how to add links to your Instagram Stories and drive more traffic to your site.
Do You Have Access to Add Links in Instagram Stories?
Clickable links for Instagram Stories were rolled out first only to verified accounts. But in May 2017, Instagram expanded the feature to more business profiles. Now, business profiles that have over 10,000 Instagram followers have access to clickable stories links.
At the time, personal profiles do not have access to clickable links for Instagram Stories.
If you run a blog, online business or store, adding a link to your Instagram Stories can help drive more traffic through to your website.
Here’s how to add links:
1. Start your Instagram Story
You can easily create Instagram Stories in two ways: Use the app to take an image or video, or from the Story screen, swipe up to import an image taken within the last 24 hours.
2. Add the link URL
At the top of your Instagram Story, click the chain link icon. Enter the link destination in the new window that appears. If using an Android, tap the green check mark, or from iOS, tap Done to save the link.
You may want to track how much traffic and conversions your get from this. Try a link shortener like Bit.ly or Rebrand.ly. These tools will shorten your URL so you can easily track and measure your metrics.
3. Edit your story
You may choose to add text, stickers or filters to your Instagram Stories. When completed, upload your story to your profile.
When you include a link, it will appear as a See More option at the bottom of your screen. Viewers might not see it right away if they’re not looking at it. Try including a call to action, such as “Tap ‘See More’ to visit our website,” in your Instagram Stories to draw attention to your link.
How to Take Advantage of Links in Instagram Stories
What links should you include in your Instagram Stories? Where should you direct your audience? How often should you include links?
Use links to promote recent blog posts or products you sell. Share content that is exclusive to your Instagram followers. If you’re sharing tutorials or recipes in your Instagram Stories, include a link to the complete instructions at the end.
You don’t want to include a link in every post. Include one link for every three or four posts in your story collection.
Only include links in your if they provide value to your followers. Avoid including links in every story you share.
Looking for more tips on Instagram marketing? Download our Instagram Marketing Training Guide to skyrocket your business success with Instagram.
If you want to build a community around your ideas, Tumblr is a great place to start. Tumblr has 550 million users per month.
And it’s a great place to target people with images.
Whether you’re sharing GIFs, videos, photos, or banners, you can capture attention quickly and easily. Your brain can recognize a familiar image in only 100 milliseconds, making images an incredible way to share content and build your brand.
Having a Tumblr banner helps make your page look professional and consistent, allowing you to create a brand image as you build your community of fans and customers.
Adobe Spark makes it simple to create a high-quality Tumblr banner even if you aren’t a professional designer. Here’s how.
Read on to find out how.
Choose a Size
Adobe Spark’s Tumblr banner maker offers a variety of image sizes so that you can match any template. Make sure your image is visible and easy to read when visitors come to your site.
Having images that are already pre-sized to fit Tumblr’s banner formats makes it simple to get your banner started without having to read upload requirements of dozens of other sites.
You can use your own image or choose from thousands of royalty-free photographs.
Choose Your Theme
A theme is a collection of colors and backgrounds that fit together to make your banner cohesive and easy to read. When you select a theme from Adobe Spark’s selection, you know that your palette works well and is attractive.
If you want to make changes to specific elements, don’t worry, you’re not locked in. You can adjust the theme to fit your brand imagery and the personality you want on Tumblr.
Decide on a Font
A font can say a lot about your brand, so it’s important to pick typography that fits well with your banner size and professional presence. Whether you want to be professional, artistic, edgy, or eclectic, Adobe Spark has the font you need.
Spark offers a broad range of professionally designed fonts, which keeps you from having to worry about finding fonts, designing your own, or coding your banner yourself.
Consider a Custom Tumblr Banner
You don’t have to use a template if you don’t want to. Adobe Spark also allows you to customize your Tumblr banner in a variety of ways.
Instead of using a photo from the collection, upload your own image from Adobe Creative Cloud, Dropbox, or Google Photos. Also, feel free to tweak the existing themes. Themes can make it easier if you’re short on time, but you can also make them as unique as you’d like.
Once you have the text, images, and icons that work best for your page, consider purchasing a premium font from Adobe Spark. There are a variety of unique fonts available to help your Tumblr page stand out.
Creating a Tumblr banner doesn’t have to mean you hire an expensive designer. Instead, use the free Adobe Spark app. You can easily create the banner you need while saving your hard-earned cash for other needs in your business.
As a daily news and internationally accredited news source, the BBC is actively working against claims that dilute their credibility.
In a world where anyone can post any type of information on the web at any given time, it is important for news sources such as the BBC to remain reliable and credible.
As a result, the BBC has launched a new project to verify and re-verify all of their information before it goes out for the public to read.
This move just goes to show that today, good journalism is no longer about speed, it’s about the truth and avoiding “fake news.”
We are living in a world of fake news.
Fake news videos are surfing the internet at a rampant pace.
In fact, Facebook was recently put under fire for its “fake news problem.” Too many faulty news videos and articles are surfacing onto users’ feeds.
Buzzfeed has recently provided a list displaying the biggest fake news events online in 2016. Check it out here. While some of them hilarious, keep in mind there are some people who actually believe this stuff!
One can see just how powerful news is, whether it be verified or unverified.
Just look at the amount of coverage WikiLeaks gets! Even though there is no direct proof that anything in WikiLeaks is true, that does stop the public from giving it a lot of attention.
Honestly speaking, it can be difficult to turn away from the fake news when it can often be made to look even more interesting than the truth!
How can we know what we are seeing online can be trusted?
The BBC is in the middle of assembling a team to debunk fake news and keep its credibility intact.
The team’s job is, essentially, to “reality check” the internet, and to sift through what is true and what is fake online.
Interestingly enough, BBC is working directly with Facebook on this project to find a strategy that will be most effective.
The goal? They want to make the facts more appealing than the falsehoods.
Admittedly, it is appealing to believe at first read. The real problem is that no one these days, facts checks before they “share” “like” and post links on their social media.
This is why BBC has taken matters into their own hands.
The station will put an emphasis on “slow” news and “slow” stories which have been analyzed in-depth.
The price of their new project? £290m.
Check yourself before you wreck yourself.
To conclude, as we move further into the age of fake news, it is important that each reader put their trust into credible news sources.
We are lucky to have news sources such as BBC who are working to help us detect false news online.
It won’t be long before other news outlets follow their footsteps and have similar teams to debunk fake news. It is important considering today’s political, social, and economic climate.
If you’d like to learn more about the BBC’s tips for debunking fake news, read here.
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