Posted In:Online Business Archives - Pligg
Selling on auction sites like eBay, GunBroker, Bid4Assets and other online auction marketplaces that support HTML has always been a gamble.
Luckily, you can improve your product listings by getting free auction templates to boost your sales.
An auction template is usually a great option if you are not adept at writing your own, or you simply have no time. The good thing is that you can customize the template to give your own personality to your pages.
Here are some of the benefits your online store can enjoy from using auction templates.
Ready? Let’s go!
1. Easy to use
Most templates are usually easy to implement to your product listings. They come with sections for adding your text so you can add your product titles and descriptions easily. This is where you want your target keywords to appear.
If you understand coding, templates offer an easy way to give your listings a look and feel you desire. Some systems only need you to enter the product details and then pick a template that suits you.
Moreover, most usually come with directions and documentation on how to install and modify the theme.
2. Listing design
With a template, you can create sections that you want to put content for potential customers to see. A template can have 6 to 12 sections for auction title, feature image, product description, payment details, business logo, shipping details and much more.
Ensure the layout is done correctly while giving emphasis to the most important details first. Don’t forget to add your business logo to give your listing a professional feel.
Create engaging taglines, titles, and call to actions that will prompt your customers to buy or contact you.
3. Save time
Auction templates allow you to focus on improving your sales instead of creating your own templates.
The benefit of using free options is that you can make profiles within your system to make the creation of an auction fast.
A good system that offers built-in image hosting allows you to upload images in bulk and store them for later use.
This whole process makes running your online store more convenient as you are able to focus on things that matter.
4. Promote other auctions
Another great feature that you can benefit from using templates is the cross promotion.
One way you can do this is by adding a cross-gallery in your successful auctions. This way, you are able to drive traffic to other auctions and improve your conversion rates.
When adding auctions to the gallery, ensure they are all optimized and the message they’re passing is clear.
The bottom line
Using free auction templates can help to improve your conversion rates which result in increased sales.
Take the time to design and personalize the layout if you want a different look for every product you sell. Manipulate the colors, font sizes, and shades until you get something that fits your product.
Before optimizing your auction listings, make sure you research and pick the right keywords that customer use to find the products.
Take ample time and work through every step.
Google defines bounce rate as each time you have a single-page session on your website. If you haven’t yet tackled your bounce rate, you’ve been missing out- keeping your visitors on your website will increase your conversion rate.
The average bounce rate is around 45%, and you should ideally be aiming for anything between 26% and 40%.
Here are some ways you can reduce your bounce rate:
1. Check Your Load Time
Sites that take a long time to load will often have a higher bounce rate since most people have short attention spans when browsing online. That’s why it’s a good idea to optimize your website and reduce your file sizes to increase your load speed.
Check out NXPowerLite Coupon. This file compression tool will help optimize your files, which will increase your load time and reduce your bounce rate. You can also use AJAX which lets the web page load faster by lazy-loading your third-party content in the background.
2. Ensure Easy Navigation
Your web design matters more than you may think. While some flashy themes and web page effects may look cool, the average user is conditioned to seeing things a certain way.
Visitors want to be able to easily navigate through your website, so a menu at the top is crucial. Keep in mind that visitors could land on any page within your website (it may not always be your homepage), so you should ensure that they can quickly see where to go next by using smart internal linking strategies.
3. Avoid Popups
Sure, popups may work, but they negatively affect the user experience of your website.
In 2013 study, 70% of people surveyed said they found popups annoying.
If you absolutely must use popups, use them in moderation. There are a number of plugins that allow you to have unobtrusive popups that will only appear after a certain time or only when a user is going to exit your site anyway.
Along with increasing your bounce rate, popups aren’t doing much for your marketing. A survey by MNPR found that while 53% of consumers would act upon articles including brand information and 51% would act upon email offers, just 19% said they would be likely to act upon pop up ads.
4. Watch Your External Linking
While external linking is good for SEO and helps you provide value to your blog readers, there’s a limit to how much is safe. Too many external links will increase the chance that your visitors will leave your site and fail to return.
One way to tackle this problem is to have all of your outbound links opening in a new tab. This means that visitors can check out the information you’ve linked to and then quickly return to your site.
5. Be Responsive
If you’re not yet using a responsive theme on your website you can expect a high bounce rate. These days, visitors are likely to be accessing your site on smartphone or tablets, and if your website is too hard for them to use they will simply move on.
There are many themes that will automatically adjust for a number of different screen sizes, so update your theme and be prepared to watch your bounce rate plummet.
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