Posted In:Marketing Archives - Pligg

standard

5 Helpful Downloadable SEO Tools You Need to Try

October 2, 2017 - By 
downloadable tools

If you’re a digital marketer, one of your primary responsibilities is to get your websites to rank high on search engines such as Google. This process is referred to as SEO, or Search Engine Optimization.

SEO is by no means a simple process. It takes excellent content, the right keywords, and a great deal of analysis.

Fortunately, there are some downloadable tools which are designed to assist you in your SEO tasks.

Here are 5 helpful SEO tools you need to try.

1. SEOquake

SEOquake is a free online plugin which is compatible with Google, Mozilla, and Opera web browsers. It’s a powerful plugin which compiles analytical data from tons of major SEO platforms, including Google Index, SEMrush, Facebook, and more.

Instead of having to search around on several websites, SEOquake delivers you the analytics of each platform on one simple page.

With this tool, you can find relevant keywords, obtain analytics on each web page you come across, and find necessary links.

2. SEMrush

SEMrush is a popular SEO tool that is available in both free and premium versions. This tool is great for keyword research, advertising research, and web analysis in general.

When you search a keyword, it provides you not only with traffic information about your entered keyword, but with information about similar keywords as well.

It also allows you to determine the ranking of a given web page from a specific geographic location. This allows you to make decisions on how geography is affecting your keywords and content.

3. Long Tail Pro

Squawkia Professional SEO Services has noted the importance of using long tail keywords to achieve SEO success. Well, one of the top SEO tools for finding these long tail keywords is Long Tail Pro. While it costs money to use, it’s very arguably the best SEO tool on the market when it comes to finding up-to-date and relevant keywords.

By entering just one keyword, this tool will supply you with a list of hundreds of similar keywords. It will also supply you with all of the traffic information you could ever need for each and every keyword.

If you’re having trouble finding beneficial long tail keywords, this will be a huge help to you.

4. Outdated Content Finder

If you’re fresh out of blog ideas, you might consider using Outdated Content Finder.

This is a free tool that scours the search engines for old content based on the keywords that you enter. You can then use this content to help give you new ideas for blog posts.

It also allows you to find inbound linking opportunities. Find an outdated blog post, contact its author, ask to edit it, and add a link to your website in the blog.

5. Link Miner

If you’re attempting to inspect the links on your website for repairs, you should consider using Link Miner.

This app finds broken links, and gives you tons of analytics on them in just a short few seconds. It’s the quickest way there is to deal with broken links.

You can find hundreds of broken links with just the press of a button.

In Search of Downloadable Tools?

If you’re seeking out downloadable tools, there are a lot of places for you to find them. But one of the best places is right here at Pligg.

Click on over to see what there is to download.


standard

Top 5 Downloadable Marketing Tools for Your Clothing Business

September 27, 2017 - By 
downloadable tools

Digital marketing tools are a great way to raise the profile of a small business.

A stunning 42% of small businesses do not adequately utilize a website in conjunction with a social media platform.

Of the small businesses that were wise enough to use social media, 55% updated it less than once a month.

These statistics help explain why so many small businesses and startups fail.

The good news is that there is a slew of downloadable tools to achieve these marketing goals. Read on to learn more about these tools and how they can help market a clothing business.

1) Downloadable Tools For Social Media

There are so many different social media platforms to update and manage. Most businesses are utilizing Facebook, Twitter, Instagram, LinkedIn, and Snapchat, among many others.

Some small businesses just do not have the time or staff to keep up with it all.

The solution is to download a social media management system like Hootsuite. With this downloadable tool, a small business can simultaneously update all social platforms.

Envision blasting out the hottest, new clothing design in just one shot.

Additionally, comments and messages can be reviewed concurrently too. Hootsuite offers a free version and a paid edition with expanded capabilities.

2) How can a Small Business Possibly Manage all that E-mail?

With a limited staff, how can small business owners be expected to respond to every e-mail? In addition, how can new customers be reached with e-mail blasts?

A great way to achieve e-mail automation is a marketing tool called ActiveCampaign. This software app allows small businesses to centrally manage various different e-mail campaigns.

Business owners utilize e-mail in many different ways. Some of these e-mail campaigns include sending out promotion offers, following up on sales leads, and welcoming new customers.

All the major clothing retailers utilize these e-mail marketing tactics.

E-mail management apps like ActiveCampaign make it easier to communicate with a large customer base.

3) Utilize Video Apps to Market Fresh Clothing Designs

Selling clothing is a visual business. Customers need to see products ahead of time and make sure it looks great.

A clothing business could use an app like Wistia to accomplish this. The benefits of Wistia are rapid video content and invaluable statistics.

For instance, ownership can analyze these statistics to determine if the Nickis Versace for kids campaign was successful.

4) Know what the Customer Wants

An informed owner wants to know what is most appealing to customers. Digital apps like Hotjar do exactly this.

In a clothing business, for example, Hotjar will tell ownership what items are driving the most web traffic.

5) Visual Design Apps are Important for Website Efficiency

A simple website that places an emphasis on imagery is very effective. This is especially true for a clothing business.

A great marketing tip in this industry would be to utilize Canva to enhance website design.

Canva allows users to customize imagery, including the use of elegant fonts and logos.

It also enables users to apply filters to improve the imagery even further.

The Decision Is Clear

Effectively using downloadable tools is a great way to increase the likelihood of business success.

These apps will help clothing business owners manage social media, e-mail, video content, and more.

For additional questions about digital marketing solutions, please contact us for assistance.


standard

The Weird, Wonderful World of Video Game Influencers

September 22, 2017 - By 
video game influencers product or service

Now that billions of people play video games, gaming as a hobby is becoming far more accepted. But things have come a long way since Pac-Man and Donkey Kong.

Games like Call of Duty and Destiny are far more complicated than their predecessors. And yet many gamers prefer to watch someone else play a game rather than play it themselves.

An estimated 90% of gamers reportedly tuned into a YouTube or Twitch stream at least once a week. In fact, one YouTuber, Markiplier, is so popular that he’s getting his own tour!

What’s the deal with these gamers and how do you find them anyway? Read on for all of the details on the weird, wonderful world of video game influencers.

What Exactly Are Video Game Influencers?

If you’re scratching your head trying to figure out the world of influencers, you’re not alone. Most businesses can’t figure it out either.

But there’s something about it that resonates with audiences. So what’s an influencer anyway?

A video game influencer is someone who makes sponsored content by streaming games. They use the power of social media and streaming to get their content directly to their audience. These streamers form unique bonds with their audiences and in turn, influence their purchasing choices.

Let’s take the Five Nights at Freddy’s series for instance. Initially, Scott Cawthorn’s game was released to little to no fanfare. In fact, most people didn’t even know it existed. That is until some YouTubers got their hands on it.

Suddenly, millions were tuning in to see what the jumpscare riddled game was about. And just like that, FNaF became a multi-million dollar hit.

How Does it Work?

This is where things get really interesting. How does becoming a video game influencer work, anyway? Well, it largely depends.

In some cases, like the CBS-owned Giant Bomb, there’s a combination of corporate sponsorship mixed with creative freedom. The company is under the CBS Interactive umbrella but only employs around a dozen employees.

In other cases, such as Jim Sterling or TotalBiscuit, the influencer gets paid from their audience via crowdsourcing.

Of course, there are also streamers who take sponsorships directly from corporations. Turn on Twitch at any given moment and you’re likely to discover a streamer with a company’s watermark in the corner or a chair with a logo.

If you’re interested in finding streamers for your business, all you have to do is use social media. Tools like Grin find influencers on Instagram and make it easy to connect with them.

Why Would Anyone Want to Watch Someone Play Video Games?

All of this begs the question: why are people watching game streaming? Why not play games yourself?

Well, it’s a bit more complicated than that. First of all, streamers and their audience have a unique relationship. The audience forms a bond with the influencer and views them as more friend than an entertainer.

Of course, others don’t have the time to play these games themselves.

Video games are getting increasingly complex and time-consuming. Watching someone else play lets you experience the game without having to buy it.

Last Thoughts on Video Game Influencers

If you’re still confused by the world of video game influencers, that’s okay. It’s a bit of an odd phenomenon. But it likely isn’t going anywhere, and having the right influencer on your side can be beneficial.

Looking to learn more about the world of video games? Be sure to check out our software downloads or ebook selection.


standard

Using Technology to Step Up Creative Marketing for Dentists

September 21, 2017 - By 
creative marketing

Are you looking to use technology to step up the creative marketing efforts of your dental practice?

Technology can help keep your practice in touch with your patients, and attract new ones, in the digital age.

Read on below to learn about how you can use technology to help amp up your dental practice’s creative marketing.

1. Social Media Marketing

You should be utilizing social media platforms as a dentist.

It’s a great opportunity to grow your brand and connect with your target audience.

Social channels such as Facebook, Twitter, and even Instagram are great tools for branding.

They have made it possible for dentists to reach their target audience in an effective way.

These platforms allow you to connect, engage, and interact with your patients before their appointments and long after they leave the office.

This means it’s worth it to develop engaging social media campaigns that reflect your brand and digital presence in a positive way.

Finding ways that help bridge your office’s mission with your online community will help make your practice feel modern, vibrant, and welcoming.

2. Maintain a Blog on Your Practice’s Website

Did you know that 75% of people will make judgments about your practice based on your website?

That’s why it’s important to make sure your website is up-to-date and that you maintain a blog in addition to your social media channels.

A blog is a great way to keep your patients, and potential new patients, informed about dental health, industry news, and updates about your practice.

An effective way to help promote the content available on your blog is to share your posts directly on your social channels.

This kind of inbound marketing guarantees that your content is visible on various online platforms to your audience.

Sharing content on your blog and social channels is a great way you can use technology and SEO together. It will help improve your marketing efforts and drive web traffic.

Remember: always create valuable content for your blog that your target audience cares about to help sustain online engagement for your practice.

Taking the time to learn more about the importance of valuable content to your marketing efforts is essential to your business’ success.

3. Email Marketing

People regularly check their email throughout the day. Why miss out on this opportunity to reach your patients?

Email is a great way to combine your marketing efforts in one place and reach your patients directly in their inbox.

Send out regular e-newsletters with office, website, and blog updates.

Be sure to place your social buttons in the email and make sure your office’s contact information is readily available too.

Want to use email effectively in other ways? Send your patients electronic appointment reminders.

To really step it up, ask them if they’d like to receive reminders via text message as well.

Your patients are bound to appreciate the convenience that email updates and electronic reminders provide them in their busy lives.

Technology Can Enhance Your Creative Marketing Efforts

It’s clear that technology and how it is used has influenced the way dental practices shape their creative marketing strategies.

Utilize social media marketing, your website and its blog, and email marketing to your advantage to help step up your practice’s marketing efforts.

What other technology do you use as a dentist when it comes to your creative marketing tactics?


standard

5 Digital Marketing Tactics Your Business Should Try

September 6, 2017 - By 
Digital marketing tactics

By now, you probably understand just how important digital marketing is for your business. In this day and age, no one can afford to slack on their digital strategy.

But even if you know it’s important, you might not know how to make sure you’re actually effective. Maybe you know you need to be on social media, but you don’t know what your brand voice is. Or you’ve heard about online video, but not how to make it work for you.

We’ve got five new digital marketing tactics for you to try — read on to learn what could work for your business.

1. Get Interactive

People like to feel like they’ve made a genuine connection with your business. They can’t do that if you don’t give them anything to interact with.

Even something as simple as a poll can help create interactions with your customers. Anything that invites them to participate — like a contest, an interactive graphic, or a quiz — will build connections and engagements.

2. Learn SEO

SEO, or search engine optimization, is an important aspect of digital marketing. Done correctly, it can help your business move up in search rankings so that people can find you easily.

Think of how often you click past the first page of Google results for something you searched for. It’s rare for people to spend a lot of time on search results, so you want to make sure your business pops up first.

Taking the time to learn SEO now will pay off in the long run.

3. Visual Digital Marketing Tactics

The saying “a picture is worth a thousand words” is a cliche, but it’s also true.

Humans are visual, and your brain processes an image sixty thousand times faster than text. That means your potential customers are way more likely to remember an image you created than a beautifully written paragraph.

That makes things like logos and branding even more important.

Don’t stress if you don’t have a graphic designer, though. Companies like Hive Digital Strategy specialize in helping businesses create logos that are both engaging and memorable.

4. Go Live

Live broadcasts aren’t just for cable television anymore. Now, even a small Mom and Pop business can go live on platforms like Facebook or Instagram.

Online video is on the rise, and live video is one of the digital marketing tactics you can’t afford to ignore.

Remember how we said people love feeling connected? Live video lets you interact with your customers in real time. You can even treat them to a behind-the-scenes look at your business.

5. Advertise On Social Media

You probably know that you need to have a presence on social media, but take it a step further by advertising there, too.

Social media advertising generates traffic almost immediately, and allows you to put ads right in front of your target population. Plus, most people spend a significant amount of time on their phones browsing social media. Meet them where they are with a well-placed ad.

Want more digital marketing inspiration? Check out our archive full of marketing advice.


standard

What You Can Learn From Advertising Pornography

September 1, 2017 - By 
advertising pornography

We’ve all heard the saying “sex sells”. As common as that phrase may be, it is still true, even today.

Advertising pornography can be a divisive conversation. However, there are still valuable things to be learned from the pornography world as a business. The different companies that sell this particular type of product have found a lot of ways to ensure their advertisements are reaching as many people as possible.

It doesn’t matter if you are a new business trying to grow or an established company trying to expand. There are several notable strategies that you can learn about from these adult content businesses.

We’ll take a closer look at those different strategies below!

Digital Rights Management

Digital Rights Management, or DRM, is a way for companies to make sure that their digital media is protected. Adult content businesses use this tactic so that they can keep their content available exclusively on their websites.

DRM can be used in several ways, such as limiting the amount of time a download is available or limiting the number of times the content can be downloaded.

Try using this strategy for your own digital downloading purposes. It will ensure your content is only available on your website and that it remains safe. You don’t want to miss out on any revenue or viewers because someone has (illegally) used your content as their own.

Pop-up Advertisement

Although pop-up ads have a fairly poor reputation when it comes to advertising pornography, it still can get the word out about your company in a way that is difficult for your viewers to ignore.

Adult content businesses make use of these kinds of ads all the time. They use this tactic to bring attention to particular websites, such as their partner sites, or products they wish to share, such as Bathmate.

If used correctly, they can help your business too. It’s best to find a kind of balance with these kinds of ads, as you don’t want to be too invasive or annoying.

A well-timed pop-up can really get important messages across to your potential customers.

Affiliations

Affiliating with similar companies is a great way to build up a strong presence on the Internet. Not only does it help bring authority to your website, it also helps spread your name to more people than you would have been able to otherwise.

The adult content industry is well known for being interconnected. Social media makes use of affiliation as well. All of them have grown stronger because of their connections.

Take some time to seek out partners that resonate with your company. Gathering together a network like this can be mutually beneficial for all companies involved.

Advertising Pornography Tactics Can Strengthen Your Own Marketing

Making use of these kinds of strategies can help in giving your own digital marketing a boost in the right direction.

This kind of help may come from an unlikely place, but the benefits from learning about the adult content industry and advertising pornography can be invaluable.

Using these strategies is just one way to build up your company. At Pligg, you can use our site to Learn more to strengthen your online empire!


standard

Selling Music: 5 Tips for Online Music Promotion

August 31, 2017 - By 
Online Music Promotion

When you first consider online music promotion, you may be a little intimidated. There are so many different services available these days, from social media websites to download platforms. The options to share your tunes are endless!

You will want to grow your following as quickly as possible. So keep reading to find out the best steps you can take to promote your music online.

1. Post Your Music

Back in the day, MySpace was the place to go to discover new music. People would log on after school to see what their favorite artists had uploaded that day.

They would hunt for hours for their favorite songs and add them to their profile. Longing to identify with the talented artists they admired.

Today, there isn’t one massive platform for musicians to deliver new content. In fact, they have so many options it can be hard to know where to start.

One of the best places to premiere your new music as an up and coming artist is on YouTube. This platform allows you to upload as much as you want and have exposure to eyes all over the world.

2. Word of Mouth

Every starving artist needs fans, and often their first are friends and family. You may not think they are very important, but these connections can take you further than you think.

Reaching out to everyone you have met on social media and encouraging them to listen to your music can be a great form of online music promotion to gain listeners until you sell your music on iTunes.

3. Make a Website

You may not think that having a website will matter until you have a studio album, but releasing your music on your own site can be a great way to “fake it until you make it.”

Many artists, not just musicians, use portfolio websites to create their personal brand. When you’re selling your music you aren’t just giving the customer some songs. You are also selling yourself and the image you have created.

By taking some time to design a proper website, you will have the opportunity to further define your brand.

4. Cross-promoting and Bundling

Artists don’t always have to walk the path alone. There are many talented musicians out there trying to make their way.

Working together to cross promote each other can be a great way to cover more ground quickly. Instead of trying to be everywhere at once, constantly talking about yourself, you have the opportunity to expand your reach and collaborate.

5. Promote Your Music on Events Pages

If you are a musician then you probably have some influences. Consider visiting the Facebook pages of inspiring musicians for their shows and posting links to your band’s music for online music promotion. People are curious creatures and they will wonder what your sound is like.

By posting on the page of an influencer, you are associating yourself with them. You will be appealing directly to an existing fan base. This gives you the opportunity to have a captive audience.

Start Your Online Music Promotion

In a perfect world, everyone would already be jamming out to your new hit, but you have to start somewhere. If you are ready to get your music out there, check out Pligg, a digital download marketplace where you can start selling your music, right now.

There’s no reason to wait!


standard

How to Download Logo Graphics for Your Brand Strategy

August 18, 2017 - By 
branding

What do all the successful multi-million dollar companies have in common? They’ve all chosen the perfect graphics to use for their logos.

The big brands know that choosing the right representation for their business is an important key to a successful branding strategy.

Choosing the right graphics can be the difference between making a brand widely recognizable or easily forgettable. Here are some tips on downloading a graphic that brings out the best in any company:

Why Logos are Important in Brand Strategy

It’s difficult for people anywhere to walk pass a Nike sneaker or poster and not immediately recognize the company.

This is a prime example of a large business that has built a brand, even a culture, around a very simple yet powerful logo design.

The logo graphics that a company chooses is the face of their brand. The logo’s main purpose is to make a strong statement that attracts its target audience.

Choosing a logo graphic that is confusing to consumers or one that is difficult for others to relate to can cause people to overlook a company.

Studies have shown that images and colors can affect people’s moods and behaviors. It’s important that brands take the interests and thought processes of their target audiences into consideration.

Summarize the Brand

Figuring out a brand’s identity or a company’s primary mission can help with choosing the right logo.

No need to overthink choosing graphics. A good place to start would be looking at symbols specific to the company’s industry or name. For instance, an education logo might include books, school houses or child toys.

The company’s name might include a hint for what to include in the logo, such as a certain animal or object.

However, not all logo graphics are directly related to the company’s name. A brand can make their logo more unique by creating a customized graphic. There are many programs that allow companies to build and download diy online logos quickly and easily.

Choosing the Right Logo Graphics

Now that there’s an idea of what the logo will look like, it’s time to actually start narrowing down graphics.

The internet is the perfect place to find logo graphics for any business, especially if time is an issue or there’s no extra money to hire a graphic designer.

Businesses can gain access to easy graphic design software with just a little research and patience. A lot of the software is free, high-quality and fairly user-friendly. Be sure to pay attention to which computer systems the programs run best on (Apple or PC).

After downloading the software or finding an online program, search for specific images. Download and save the files that fit best with the brand’s strategic goals.

Narrow down the pile of graphics to choose the perfect one for your business.

Building the Brand

A logo may not be the entire company but it is an important factor in building the brand of a business and attracting customers.

A brand can get left behind by not choosing the logo graphic that best fits the aim of the business.

No need to waste time on finding logo graphics that can take the business to the next level. Use digital downloads via online logo and graphic design programs.

Start building a better brand today!


standard

Everything You Need to Know About Advertising on Snapchat

July 16, 2017 - By 
Advertising on Snapchat

As a tech-savvy advertiser, you already know about marketing on Facebook and Twitter. But what about Snapchat?

Snapchat may be a newer social media channel, but it has some impressive numbers behind it. The platform boasts 200 million active users each month, with 41% of Americans aged 18 to 34 using it daily.

It’s a phenomenal place to advertise, too. Snapchat ads have higher swipe up rates versus click-through rates on other platforms.

With figures like these, it’s easy to see why companies are rushing to start advertising on Snapchat.

How can you get started advertising on Snapchat? Read on for our ultimate guide!

What Makes Snapchat Different?

One advantage of Snapchat is that it offers unprecedented access to millennials. Until now, this group has been notoriously immune to traditional advertising techniques.

The platform appeals to teens and young adults because it gives them the privacy they crave. Ask any teen why they use Snapchat, and their response will likely be, “Because my parents aren’t on it.”

Anything posted to Snapchat disappears after 24 hours. Users claim that this creates a more authentic-feeling connection with their friends. They enjoy knowing what’s happening right now.

Other favorite features of Snapchat are the photo filters and drawing tools. These are there not to improve the quality, but simply to have fun. The pic you saw on Facebook of your friend with weird antlers and googly eyes? Likely a Snapchat filter pic.

Advertising on Snapchat

Now that you’re familiar with Snapchat, let’s discuss talk about how to advertise on it.

Because users share Snaps with specific people (instead of groups), Snapchat has a different “feel” than other channels.

When developing a marketing strategy, keep in mind that your goal isn’t to get lots of shares and go viral. Your goal is to get your ad in front of individuals who will engage with it.

There are currently three types of Snap Ads available:

  • Between Stories. Similar to TV commercials, these vertical, full-screen video ads play for up to 10 seconds. Viewers also have the option to skip them.
  • Live. These offer real-time views into current events and often receive tens of millions of views.
  • Discover. This virtual newsstand combines magazines and news from some of the world’s top publishers.

Marketing Strategies to Try

It can be tricky to know how to approach a new social media channel. Here are some tried-and-true methods that have worked for other advertisers:

  • Coupon codes. Offer a coupon code in exchange for snaps of users in your store or with your product. An added bonus: Coupons are trackable, so you’ll know exactly how many people are responding.
  • Connect with influencers. Teaming up with established influencers can open up new advertising platforms for you and give you access to a new audience.
  • Build anticipation. If you have an event coming up, create as much hype as possible. Keep the momentum going by posting pictures and videos of preparation and new developments.
  • Target your audience. Your audience on Snapchat might not be the same as your general target audience. That’s okay. As long as they’re interested in your content and relevant to your brand, they’re your new target audience.

Final Thoughts on Snapchat

Advertising on Snapchat may require more creativity or a different approach than you’re used to. The results, though, will be more than worth it!

Be sure to check out our collection of social media blogs for more fresh inspiration.


standard

6 Tips for an Effective Digital Marketing Campaign

July 2, 2017 - By 
Digital Marketing mind map, business concept

A Pew Research study found that 79% of U.S. adults have made an online purchase (that’s 8 out of 10 people)!

How does a business send a signal amongst all the noise?

A digital marketing campaign is quintessential to the growth and profitability of a business. These campaigns create awareness, drive site/app visitors, and lead to conversions. It’s a process — one that’s easy to learn & put in place but hard to master.

Want the low-down on an effective campaign? Read on.

The Digital Marketing Campaign: Six Must-Know Tips

The measurement of success (and effectiveness) of a digital marketing campaign depends on the end goals. These goals are A) sales, B) community engagement, and/or C) branding.

The following six tips will help move toward (and achieve) each of these goals:

1. Choose a Goal

There are the three goals (mentioned) but to have the campaign run successfully the goal needs to be specific.

  • Increase sales by 2.5%
  • Decrease chargebacks by 1.3%
  • Grow social media following by 1,000 followers

That type of goal.

Defining the specific goal will allow for milestones to be set along with pairing the process to the valuable tools that will make it happen.

2. Refine the Audience Research & Selection

Who is the audience?

If it’s “anyone that’s willing to buy” then the campaign is off in the wrong direction. The audience needs a representation — a complete breakdown of their demographics, income, location, gender, age, and all other factors.

Build a customer avatar.

Once the type of individual is specified it then shifts to pairing the offer to touch on the points that make it interesting to these people. Push the benefits (not features) and help them visualize the value they gain from purchasing.

3. Develop the landing/sales page

The advertising and marketing will attract attention and get the click. Yet, if the person lands on a discombobulated page, something irrelevant, or there’s a disconnect between the ad and landing page then they’ll bounce.

The landing page needs to immediately grab their attention:

  • A strong headline
  • Visuals (videos work best)
  • Bullet points to highlight the features
  • Reviews and testimonials

The landing/sales page should do just one job: convince the person to buy.

Use examples of landing pages as a starting point for the development.

4. Deliver the Goods (on Popular Channels)

A digital marketing campaign is effective when it works off content or a “lead magnet”. This gives people something of value in exchange for their information and interest. It allows a follow-up to send extra marketing materials.

Push the campaign where customers flock:

  • Social media
  • Forums and online communities
  • Popular websites
  • News portals

5. Leverage the Tracking & Reporting

This one’s simple in theory but hard in practice… Track everything. Report and learn.

Use analytic tools to measure KPI’s such as clickthrough rates, conversions, and bounces. Condense the information into a report to create action steps on ways to improve these metrics.

Confused? Brush up on how to use Google Analytics.

6. Update the Campaign

Lastly, take all that has been learned and update the digital marketing campaign outlines and procedure. Improve one area at a time. This will create a cascading effect on how well the campaign runs and its ROI.

Once this has been done a few times it’s a matter of…

Rinse, Repeat, and Reap the Rewards

It will soon become clear which strategies are effective for the business. Time and finances are to be invested when a marketing campaign shows promise.

Actions that follow include:

  • Using reports to refine the audience selection
  • Expanding campaigns on larger platforms
  • Leveraging the success to network and work with others

Find what works for the business, scale, grow, and repeat the process to reap the rewards.


standard

5 Reasons Your Business Will Benefit From Infomercials

June 13, 2017 - By 

They call that moment when local TV affiliates sign off as the “Graveyard Slot“.

A time when viewership drops and affiliates have little interest in providing programming. This becomes the hours of the infomercial.

A time that has delivered remarkable products like:

  • Proactive
  • P90X
  • Total Gym
  • Showtime Rotisserie
  • Ped Egg

Products (within these five samples) have earned over $4 billion when combined!

There is a science and magic of successful infomercials. It requires a strong product, a thrilling display, strong call to action, and an irresistible price.

The Battle for Viewership

The top infomercial companies battle it out to control the airwaves. With the expanse of online streaming video, infomercials are no longer destined to find viewership to those burning the midnight oil.

One may be wondering how to use this form of media as a tool for increasing business sales. A classic format when many options are available and increasingly favorited online.

Here is what’s worth considering when rolling out infomercials for business.

1. Remarkability

A business needs to be real with themselves. The product may be a shining jewel for the owners but a complete dud for consumers. There will always be a divide. Yet, there are some products that shine.

A great way to discover a product’s remarkability is through small-scale tests. Introduce the product to a targeted group, request feedback, and use it as a launching point if it appears to be a colossal hit.

2. Brand Recognition

A brand is a reason why people are willing to pay a premium for a product or service in a flooded market of knock-offs (which often have similar specs).

Infomercials push a product but tie it closely to the brand. The two go hand-in-hand — they are inseparable. Associating a product with a brand and a brand to a product creates on-going recognition. This leads to creating a dominant placement within its respected industry.

3. Content Distribution Opportunities

An infomercial is not locked to the T.V. screen.

This media can be used across a number of channels and platforms which increase the value of the investment.

Infomercial content can be:

  • Distributed to online streaming sites
  • Recut and used as radio ads
  • Cherry-picked for graphics later used in marketing material

It creates a top-down approach to marketing where the initial offering is used in several different marketing & advertising opportunities.

4. List Building

The offer and call-to-action.

Direct sales of the product generate a blast in revenue. Yet, one can go further by implementing introductory rates, payment options, and free trials.

This removes the barrier of entry. The buyer has been lit with excitement about the benefits of the product. The offer is right. The price is not an issue.

The result? An on-going, list building machine.

An opportunity to turn otherwise reluctant individuals into lifetime customers. A list is all-powerful for sales, marketing, and understanding the marketplace.

5. Offer Insights

Companies often miss the mark when selling offers because they focus on features rather than benefits. An experienced infomercial company guides a client. This turns the piece into one which creates emotional attachment resulting in greater sales and feedback.

It’s an eye-opening experience to these business owners now having offer insights they may not have noticed prior.

 


standard

Get Bigger Sales Using Auction Templates

May 10, 2017 - By 
auction templates

Selling on auction sites like eBay, GunBroker, Bid4Assets and other online auction marketplaces that support HTML has always been a gamble.

Luckily, you can improve your product listings by getting free auction templates to boost your sales.

An auction template is usually a great option if you are not adept at writing your own, or you simply have no time. The good thing is that you can customize the template to give your own personality to your pages.

Here are some of the benefits your online store can enjoy from using auction templates.

Ready? Let’s go!

1. Easy to use

Most templates are usually easy to implement to your product listings. They come with sections for adding your text so you can add your product titles and descriptions easily. This is where you want your target keywords to appear.

If you understand coding, templates offer an easy way to give your listings a look and feel you desire. Some systems only need you to enter the product details and then pick a template that suits you.

Moreover, most usually come with directions and documentation on how to install and modify the theme.

2. Listing design

With a template, you can create sections that you want to put content for potential customers to see. A template can have 6 to 12 sections for auction title, feature image, product description, payment details, business logo, shipping details and much more.

Ensure the layout is done correctly while giving emphasis to the most important details first. Don’t forget to add your business logo to give your listing a professional feel.

Create engaging taglines, titles, and call to actions that will prompt your customers to buy or contact you.

3. Save time

Auction templates allow you to focus on improving your sales instead of creating your own templates.

The benefit of using free options is that you can make profiles within your system to make the creation of an auction fast.

A good system that offers built-in image hosting allows you to upload images in bulk and store them for later use.

This whole process makes running your online store more convenient as you are able to focus on things that matter.

4. Promote other auctions

Another great feature that you can benefit from using templates is the cross promotion.

One way you can do this is by adding a cross-gallery in your successful auctions. This way, you are able to drive traffic to other auctions and improve your conversion rates.

When adding auctions to the gallery, ensure they are all optimized and the message they’re passing is clear.

The bottom line

Using free auction templates can help to improve your conversion rates which result in increased sales.

Take the time to design and personalize the layout if you want a different look for every product you sell. Manipulate the colors, font sizes, and shades until you get something that fits your product.

Before optimizing your auction listings, make sure you research and pick the right keywords that customer use to find the products.

Take ample time and work through every step.


standard

Are You Still Buying These Common SEO Myths?

March 15, 2017 - By 
SEO Expert

SEO is dead. Or is it?

Every year it seems, some “gurus” come out of the woodworks to tell us that SEO efforts are no longer relevant.

Yet Google and other search engines continue to draw metrics from good, solid SEO tactics.

Even though Google themselves have told us not to rely so heavily on SEO, 72% percent of marketing professionals still consider fundamental SEO, like relevant content creation, to be the key to their success.

And with Google still producing 86% of all US organic search visits, ranking organically is still just as effective as ever.

So, what are the common myths about SEO that keep popping up year after year?

SEO Is Dead

SEO isn’t dead, but the way it’s done keeps changing.

Today, you can’t keyword stuff and get away with it. Google will certainly not hesitate to penalize your website.

This doesn’t mean keywords are no longer essential for SEO.

As content marketing grows from good to great, keywords will also continue to be a major driving force behind how web pages get ranked in search engine result pages (SERPs).

You just need to make sure you’re doing it right!

Link Building Is Pointless

Andrew Lipattsev, the Search Quality Senior Strategist at Google Ireland, responded bluntly when asked what the two major factors Google still uses to rank pages are: “Content and links pointing to your site.”

We already knew that, but the question keeps coming up from time to time.

The reason is, there are still too many SEOs out there clogging up the web with 1000s of irrelevant backlinks.

These are the “bad” SEO guys out there exchanging a few bucks for a hundred backlinks from obscure sites.

SEO professionals know better, but the average website owner may still believe that a link is a link, regardless of the source. How far from the truth that is!

Only highly relevant, natural linking methods will push your site higher up in search rankings. Anything else is a waste of time and money.

SEO Is Too Expensive

Is good SEO costly?

It can be… from a certain perspective. But what’s the long-term value you’re getting from it?

New clients entering into an SEO contract are often expecting instant returns.

SEO is a long-term, but once it lights up, you will earn big rewards.

The trouble is, 30 days after paying an agency to get the ball rolling, the site owners start to get nervous: “Where’s my return on investment?”

Despite good reporting and reassurance from a qualified SEO expert, it remains a hard message to convey: Your dollars will pay off in the long run.

Contrast that with 30-90 days of DIY SEO, and nothing tangible is coming your way. How many hours did you waste?

When you really stop and think about it, a qualified SEO expert is worth every penny!

Conclusion

As long as SEO exists, myths will always be there.

But as evidence shows, you should not buy into them.

Sure, SEO can be a hard nut to crack and keeping up with the updates can be tiring, but it does work!


standard

The 5 Most In-Demand Digital Marketing Skills

March 14, 2017 - By 
digital marketing

Succeeding in digital marketing requires that you have specific skills honed sharply.

The best digital marketers have not only been working on their craft; they’ve been learning continuously and keeping up with emerging technology.

Don’t be intimidated – you can develop these skills as well, and once you’ve gotten to the top of your game, you’ll be among the most in-demand professionals in digital marketing.

Incredible SEO Talent

SEO is far from being dead. As Google updates its algorithms over time, the way SEO works will change. However, it’s still important to keep honing your SEO skills.

You have to realize that in the beginning, Google doesn’t trust you. You must build up trust for a site carefully, by creating great content, getting links to build authority, and letting your site age. Over time, you’ll get better search engine results.

Of course, each Google update changes the rules, so you can’t afford to rest on your laurels. You should always keep learning and growing.

A Clear Understanding of PPC Advertising

Speaking of Google, organic search results aren’t the only thing getting results. In digital marketing, pay-per-click (PPC) advertising is another key way to get your business message in front of customers.

In digital marketing, pay-per-click (PPC) advertising is another key way to get your business message in front of customers.

The right PPC advertising can bring in highly targeted, high-quality traffic. To do well with PPC, you need to be skilled in math, analytics, and marketing strategy. You must know which keywords are the best to target, and how to make the most of a PPC budget.

If you can nail PPC advertising strategy, you can become one of the best-paid professionals in digital marketing.

Great Social Media Management

Social media is an incredible resource – Facebook alone has 2.34 billion global users. In addition to the social media giants, new platforms are being introduced all the time.

Each platform has an audience that prefers it. When you manage social media as a digital marketer, you don’t spend time on every outlet. You have to know how to find your target audience, and even more importantly, how to focus on your paying customers.

When you can manage social media in a way that improves return on investment (ROI), many companies will see you as a digital marketing rock star.

Email Marketing Skills

Email marketing is more competitive than ever, but when done well it’s highly effective. The keys to email marketing are finding ways to stand out from the crowd and be highly relevant to your target audience.

The key to hacking it in email marketing is finding ways to stand out from the crowd and be highly relevant to your target audience.

People still like getting email communication, but they hate getting spam. Finding ways to make your email marketing outreach more entertaining, informative and timely will help you increase engagement and gain new customers.

Email marketing is still a top channel in terms of return on investment (ROI), so master it to become a high-powered digital marketer.

Content Marketing Expertise

Creating great content is a digital marketing expertise that underlies a lot of the other skills mentioned so far. You can’t do well in SEO or PPC if you can’t create new, compelling content on a regular basis.

You also won’t succeed on social media or email if you can’t craft targeted, relevant messages that you deliver on a consistent basis. If you aren’t bringing new eyes to your marketing content, you won’t succeed as a digital marketer.

Content is still king. You have to master it to thrive in digital marketing.

No one is a perfect digital marketer, but the more advanced digital marketing skills you have, the higher you’ll punch in this competitive industry.

If you have great SEO talent, a clear understanding of PPC, excellent social media management skills, and a strong command of email and content marketing, you’ll be well on your way to making it big in the digital marketing industry.


standard

How to Use Inbound Marketing Strategies for Video Content

February 2, 2017 - By 
inbound marketing

Any marketer worth their weight in salt knows that consumers love video content, which is why businesses nowadays regard video as a powerful inbound marketing tool.

Knowledge alone, however, does not guarantee that such video content will be used effectively; some psychologists are of the mind that there are “conditions” that “drive visitors to prefer text” rather than video.

In other words, there is a science to marketing via video content that shouldn’t be ignored. Marketers must, then, take care to develop content marketing strategies that will optimize the success of their video content.

That said, here are 3 tips to keep in mind when creating video content:

Make Your Video Content Short & Concise

While there is certainly a time and place for long-form video content, you need to understand when exactly producing it is appropriate.

You also need to understand that people won’t necessarily view your content as efficient just because it comes in the form of a video.

As you no doubt know, video content is supposed to supply potential customers with information quickly and concisely. Imagine, then, what would happen if your video content was neither short nor concise.

Few would probably watch it.

As a matter of fact, there are actually people who prefer to read video transcripts of long-form video content for the sake of saving time, so if you must create long-form video content, you should consider providing a transcript.

Make Your Video Content Appeal to the Target Demographic

Perhaps this piece of advice seems needless; we tend to think that people generally understand how to accomplish this task.

Unfortunately, however, our assumptions can sometimes be way off-base.

As it turns out, some people are clueless about how to make their content appeal to their target audiences. Luckily for them, this issue can be rectified by conducting market research and revamping marketing campaigns in response to the findings.

Take, for example, a high school’s campaign to discourage the use of recreational drugs. Let’s assume that this school produces video content in the form of cheesy cartoon sketches.

Needless to say, these campaigns fall flat because teenagers (the target audience) have other interests.

So how might the school have gotten a better response from the students?

Well, for one, they could have instantly found out more about their students’ interests by polling them. They might have even done a little research online by visiting social media pages geared towards teens.

Surely they would have found that popular music and reality television appeal more to teenagers, which would have prompted them to organize a campaign that capitalized off of those interests.

Choose Your Video Hosting Platform(s) Wisely

Not all video hosting platforms were created equal. Even so, that doesn’t mean that you should choose one over all of the others.

Instead, you should think about what you’re looking to get out creating your video content before you choose your hosting platform(s).

If, for example, you want people to discover your videos organically via search engines, you’ll definitely want to post them on YouTube. Simply put, platforms such as Facebook will not offer this type of organic search traffic.

Still, Facebook and the other video hosting platforms have their advantages if you know how to exploit them.

Consider, for instance, the fact that Facebook allows people to “curate” their news feeds. If you create shareable content, it’s quite possible that it will travel around the right circles, thereby getting you desirable results.

We’ll acknowledge it: Regardless of how many tips and tricks you keep in mind, video content marketing is still a challenge.

Having said that, we’d never recommend that you bypass businesses that specialize in inbound marketing strategies if you’re really having a tough time of things.

There is no shame in needing a little help. That’s one of the only guarantees when it comes to marketing.