Posted In:Featured Articles Archives - Pligg


The 7 Best Writing Apps to Download in 2018

February 26, 2018 - By 
writing apps

Whether you’re trying to recreate the Great American Novel, want to weave short stories, or just want to tell others about your life experience, writing has never been more accessible.

Thanks to the Internet and smartphones, it’s easier than ever for writers to get their content in front of the right eyes.

However, a quick Google search of ‘writing apps’ shows there are thousands upon thousands of apps to choose from.

What’s worth your time and what’s worth avoiding at all costs?

Read on for a list of the seven best writing apps you can download in 2018!

1) Grammarly

Even the most well-versed, experienced writer tends to make a few typos every now and again. And if you’re not the world’s best editor, it’s sometimes hard to spot hidden errors or mechanical issues.

This where Grammarly comes in.

Grammarly is a free plug-in that keeps your writing accurate and clear across your entire web browser or phone. Mistakes are highlighted in red, a la Microsoft Word, so they’re easier to spot.

For a small fee, you can also subscribe to Grammarly Premium, which boasts impressive features like templates for emails and business writing. It has a plagiarism detector. too

If you’re looking for the bare minimum, however, Grammarly’s basic service is more than sufficient.

2) Hemingway Editor

Hemingway is the perfect companion app to Grammarly. Where Grammarly focuses on typos and syntactical errors, Hemingway focuses on clarity and brevity.

Like Grammarly, Hemingway is a free web service, though you can download a desktop app for a small price.

If you’re someone who struggles with run-on sentences or wants to see how readable your writing tends to be, this is a great option.

The trick to Hemingway’s success comes from its simple, color-coded system.

The app uses blue for adverbs, green for passive writing, purple for complex phrases, yellow for hard to read sentences, and red for sentences that may be too complex for readers.

3) WordPress

If you’re looking for information on how to start a blog, you’ll probably hear a lot of WordPress recommendations. And a little research shows why.

As it turns out, nearly a quarter of the world’s websites are hosted or created by WordPress. More impressively, an estimated 500 WordPress sites are created each and every day.

Downloading the free WordPress app lets you take complete control of your blog or site wherever you are.

The desktop app is remarkably close to the browser app. The mobile app is sleek, fast, and intuitive.

Those starting a blog who don’t know a thing about coding would do quite well to check out WordPress.

4) Celtx

This is one of the best writing apps on the market for aspiring screenwriters. For the unfamiliar, think of Celtx as a free alternative to Final Draft, which regularly costs $250.

While Final Draft may be the industry standard, Celtx is a great alternative. It features formatting assistance, movable scene cards, and even generates a title page automatically.

Pretty cool, right?

Believe it or not, it gets cooler. Within the last few years, Celtx has branched out into other forms of writing.

Now, academic writers, business writers, and even game developers can try Celtx. Whatever type of writer you are, you owe it to yourself to give Celtx a download. Your writing will look professional and it’s a free download.

5) Google Docs

Of course, there’s always a chance that you’re just looking for something basic. Something to help you get started on a writing project and help you save money in the process.

Google has you covered.

Google Docs is one of the most popular word processors on the market. Unlike Microsoft Word, it’s free.

If that wasn’t enough to convince you to take Google Docs for a spin, there are tons of other reasons.

Cloud storage, for instance, is a big draw. Your document will save automatically after every single change. Want to begin writing on your laptop and then pick things up on your phone? No problem!

There’s also the benefit of collaboration. You can invite people to collaborate on your project by sending an e-mail invite. Users are even color-coded so you can see who changed what.

6) Ulysses

Be honest: how many times have you sat down to write only to find yourself distracted moments later?

Admittedly, it happens to most of us more than we’d care to admit.

That’s why apps like Ulysses are such a help. Ulysses is as bare bones and no-frills as it gets — and that’s a good thing.

It’s an app designed to keep you focused on taking up your entire screen. Now you can focus on what really matters, your writing, without worrying about distractions.

7) The AP Stylebook

Finally, the AP Stylebook is absolutely essential to professional journalists or those looking to learn about AP rules and standards.

Published annually by the Associated Press, the AP Stylebook is a comprehensive list of phrasing, spelling, and even syntax.

It’s also a whole lot to keep up with, especially since it changes rapidly.

For instance, did you know that according to the AP guide, “app” is perfectly acceptable upon the first reference instead of “application”?

Having that information handy can keep your writing cohesive and clear. Instead of lugging around a book with you at all times, why not download the app?

You can even subscribe to the AP Stylebook Online which features regular updates, so you’ll never have to worry about making a mistake again.

Which of These Writing Apps Will You Download?

So there you have it, seven of the best (mostly free) writing apps that you can download today.

Each of these apps offers at least a little something for every type of writer, so be sure to check out each one to see which works best for you.

While you’re at it, don’t forget to check in with the Pligg blog to learn about other downloads to make your life easier!


5 Training Tips for Student Pilots

February 20, 2018 - By 
student pilots

Student pilots enter the industry with dreams of soaring.

They’re quickly met with an overwhelming study routine. 8 out of 10 students will drop out before completing their flight training.

It makes sense why the demand is so high. There’s zero room for error.

In this post, we’re sharing five helpful tips to power through the tough training regiment. Use them to make training effective and memorable, whether you’re flying for a career or just for fun.

1. Use Online Training to Get Ahead

Pilot training programs use set regiments to educate. This means learning in stages so each concept is built on the previous.

But what if you wanted to double down on the education and/or get ahead? An online flight training guide let students explore topics at their pace.

A student’s excitement for a subject tends to improve retention. This access to information is readily available online through blogs, courses, and videos.

2. Find a Mentor

The teacher/student relationship is professional. Teachers will educate and help when they can but their work is a business.

A mentor, on the other hand, will share tips freely because it’s their passion. They know the challenge student pilots go through.

A mentor with decades of experience will reveal tons of info you won’t learn from books. These mentors will also keep you motivated when the program gets tough.

#3: Get a Briefing

Get into the routine of asking for the following:

Weather will play a crucial role whether you’ll take flight. Don’t risk flying if you’re feeling intimidated by the weather. There’s always another day.

Likewise, mark notices to prevent the unexpected like restrictions or closures. Check a flight tracker app to get an idea of who’s up in the skies. Then, make your best judgment if you decide to join them.

#4: Do FAA and PRA Practice Tests

There are several companies offering practice FAA and PRA tests for student pilots. Most use sample questions not found in updated versions.

But these tests will provide a great idea of what you’d expect with the real thing. They’ll also help with:

  • Learning weak points
  • Gaining expert feedback
  • Improving your charting

You can take these at your leisure and as many times as you want.

#5: Practice the “Old School” Stuff

What happens if your electronics go dark while in the air? Are you prepared to fly without your trusty electronic GPS? It can happen.

Practice these crucial navigation skills:

  • Using a compass
  • Reading topography
  • Geospecific lingo
  • Triangulation

It’s like learning outdoor survival, except you’re in the air. Your knowledge may prove valuable–even life-saving–for yourself or another pilot having trouble.

Stick With It, Student Pilots!

Becoming a pilot has been your dream. The tough, often nerve-wracking, training? It’s putting a hamper to reaching goals.

But stick with it! Use the tips provided in this article to get an edge on your education. Find a mentor from those willing to share. Practice whenever you can.

Do so and you’ll join the ranks of many, incredible aviators before you.

Want to learn more? Check out our latest posts on all things flying and aviation.


How to Start Your Online Boutique Today

February 20, 2018 - By 
start your online boutique today

More than half of Americans choose online shopping over typical brick-and-mortar stores these days.

When was the last time you walked into a department store instead of ordering something from the Internet?

As more people decide to shop online, the market continues to expand and make room for more possibilities. Now it’s the best time for you to explore this market and start a lucrative business.

Ready to give it a try? Learn how to start your online boutique today!

1. Choose Your Products

The digital world makes it easier for businesses of all calibers to develop an online store.

The eCommerce business you craft from scratch can be the modern approach you need to have in 2018.

For instance, creating sales for your t-shirt business, such as what websites like Yizzam are doing, will boost your current brick-and-mortar revenues.

Having an online presence comes down to the types of products you sell too.

Consider what you want to offer online. A variety of products will entice more people to continue shopping on a regular basis.

Will these be specialty products that are separate from your brick-and-mortar stores, or will you choose to combine the two aspects of your business?

Start your online boutique once you determine the products you wish to sell to your customer base.

2. Research Market Demand

Before investing time and energy – not to mention money – into an online boutique that will provide you with a great turnaround, consider the market demand of your niche.

Who is your competition? Are you selling bathing suits in the South Florida area? In this case, you’re competing against major brands.

Use Google Trends to determine what your prospects are looking for. Check to see what types of products they have been searching for lately. This will help you figure out if it’s a smart idea to start your online boutique today.

3. Design Matters

Work with a graphic designer to create a layout that will draw in new customers.

Looks matter when it comes to the process you undergo to start your online boutique today.

Hire help if you’re not able to code your own website on your own.

A professional web designer will add SEO-friendly features on your site, such as a header and sidebar with search navigation. Plus, you can work together to create the perfect online brand image.

The images on your site should be high-quality, no matter what products you decide to sell. Consider booking models to wear your outfits and put them in a positive light.

Videos are just as effective as pictures for online promotion. If you afford, hire a videographer to work with. Ask him to shoot your products in a 360-degree fashion.

Once you have beautiful products to sell to the masses, let the design layout to do the selling for you.

Magento is a popular choice for the best customizable themes. Plus, it’s easy to install, so you can start your online boutique today.

4. Choose a Domain Name

One of the best things you can do to keep your boutique as professional as possible is to purchase a unique domain name. You want your customers to find your boutique with little effort on their part. A strong domain name helps.

Solidify your presence online with a “.com” ending to your site.

Google bots love websites that use the “.com” extension, so this can boost your rankings in search results. Higher rankings equal more customers and sales.

A domain name and a hosting provider, such as GoDaddy, are two things you must invest in before launching your online boutique. These don’t cost much yet they’re essential to building up your site from scratch.

5. Work with Influencers

More and more brands are working with online influencers to expand their reach.

If you choose to start your online boutique today, you’ll need to create a system of referrals.

Working with young people who are famous online will establish an audience for your new website. It’s a great way to gain visibility and increase brand awareness.

Reach out to influencers who have hundreds of thousands of followers. Work together to build a mutually beneficial relationship.

You can provide influencers with freebies and discounts on your products in exchange for Instagram posts or brand mentions in their upcoming fashion videos.

Don’t miss out on reaching potential customers in this modern approach to advertising your small business.

6. Promote Your Online Boutique on Social Media

Social media is another important topic to discuss when you launch an online boutique.

You need to have a few basic online platforms in place as soon as you start your business. Facebook, Twitter, Instagram, Tumblr, Pinterest, and even Snapchat are all an excellent choice.

Many popular businesses have built their online presence through the power of social sharing. Once you market your online boutique using these platforms, you’ll watch your revenues soar.

Get all of your friends and family to share the hard work you completed online. Even your grandma can promote your business by sharing your website on her Facebook page.

Think about your visibility online. Social media marketing can make or break new business ventures. Thus, you should prioritize it.

Advertising on Facebook is another way to reach a larger audience. You can also place ads on Instagram or Twitter to increase exposure to the right people too.

Use whatever method you can afford to show off your newly created boutique. Get your brand out there so the whole world can see it.

Start Your Online Boutique Today

We hope this article will help you create a plan for launching your own online business today.

Make sure to check out our other articles on all things related to computers and the Internet. This will give you a better understanding of online marketing.

Enter the market with confidence and take your business seriously. Engage with potential clients, promote your brand, and turn your online boutique into a hit!


7 Cloud Computing Trends You Need To Know In 2018

February 14, 2018 - By 
cloud computing trends

The cloud isn’t just a white puffy mass in the sky, and it’s not just a storage tool for businesses anymore either. One look at cloud computing trends tells you what you need to know – businesses are now looking to the cloud as a means to accomplish their business goals.

For example, at least half of IT spending will be cloud-based in 2018, reaching 60% of IT infrastructure and 60-70% of all software, services, and technology by 2020.

So much for storage. Here are seven cloud trends to keep your eye on in 2018.

1. Wild Growth in Cloud Solutions

With cloud computing on the upswing, wouldn’t it make sense that cloud-based solutions would follow close behind?

Software as a Service (Saas) opened the door for businesses to try early cloud solutions. These days, SaaS will continue to take the trophy for most-deployed cloud service on the market, all across the globe.

While its sister branches, Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) will also grow, their growth is predicted to be more modest in comparison to SaaS.

2. Hybrid Cloud Solutions

There’s not just one type of cloud computing anymore. And it’s not even just about the four key types of cloud computing – private, public, community and hybrid.

These days, hybrid cloud solutions are taking the center stage in cloud computing trends.

Let’s take a look at two of them.

Cloud to On-Premise Connectivity

Most businesses retain on-premise solutions. Which makes sense because there are some data and security solutions that you just feel better about having on site.

In the new wave of cloud-based computing, plenty of these on-site solutions will be retained. With new cloud-based solutions added to them, heavily customized based on a business’s wants and needs.

Why? Well, for starters, when it comes to security, you’re still better off with an on-premise system. Plus, many businesses have been out of the loop with cloud computing for so long that the cost of migrating everything is too expensive.

Instead, it’s a mix-and-match solution.

Cloud-to-Cloud Connectivity

Then, for the more technologically inclined, there’s cloud-to-cloud connectivity.

Think of it this way.

You’ve got all that business data in the cloud, right? Except, if something’s going on with the provider, you can’t get to any of it.

Businesses don’t particularly like that.

That’s why many cloud providers are opening up APIs on Platforms to connect multiple cloud-based solutions together.

3. Multifaceted Use of Cloud Storage

The cloud is getting cheaper, but it’s also getting smarter.

Doesn’t it make sense that we’re starting to use the cloud for other things?

Crowd-Sourced Storage

There used to be just expensive and not necessarily reliable traditional cloud storage.

These days, there’s crowd-sourced cloud storage.

This is a good option for people who want to take advantage of the cloud’s benefits but would rather keep the cost on the low end of things.

Cloud Cost Containment

If the cloud is growing and getting more use, that means the costs are going to rise with it. Which is why cost containment is so important.

Using strategies along the lines of crowd-sourced storage, this will help keep the benefits of the cloud more open to the general population while keeping it affordable for the general population.

4. Increased Storage Capacity

We couldn’t talk about cloud computing trends without talking about storage capacity, could we?

Storage was one of the founding attractions of cloud computing. And as cloud computing grows and becomes more and more central to the way we do business, storage space will have to grow at a rate that matches it.

And this will leave a lot more space for businesses to take advantage.

An easy example is big data. Companies that work with large data sets that tend to bog down their systems could use this increased space to store data, perform analytics, and so much more.

5. The Internet of Everything (IoE)

2017 was the year of AI and the Internet of Everything (IoE). There’s no turning back now.

What does this have to do with the cloud?

Well, if the ultimate goal of IoE is to simplify all machine-to-machine and human-to-machine interactions, then the cloud technology plays a significant role in allowing humans to interact intelligently with every device on the network.

6. The Serverless Cloud

What’s one problem you can picture with the cloud today?

It’s on a server. That server can get slowed down, hacked, or just fritz for little apparent reason.

Enter: the serverless cloud, which will allow developers to run software and services using all the benefits of the cloud without simultaneously having to manage the cloud’s server system.

It dramatically simplifies the time and effort needed to maintain the system, makes it easier to distribute updates, and thus allows developers to make smarter use of cloud technology in real time.

7. Enhanced Internet Quality

As the cloud and cloud computing trends skyrocket in the direction of more more more, it bears the question: how do you handle all of these services while retaining decent Internet?

By improving the quality of the Internet, obviously.

We see this in the amount of data that will be generated in the coming years. The simple task of retaining all that data is enough to bog everything down. So it only makes sense that the next logical step for developers is to make a strong push toward full 5G networks to improve computing speed.

Making Sense of Cloud Computing Trends

Let’s be real: technology changes all the time. It gets confusing, especially when you’re trying to figure out how to make the most of it for your business.

So it helps to have a bit of backup on the subject.

Check out our blog for a variety of computer, internet and technology tips to make your life easier, like our list of the top 7 software trends to keep an eye on or how to find the downloadable information you need on office trailers.

And if you need to, you know, buy a software, we have a number of options available in our marketplace.


5 Unforgettable Things to Do in Clearwater Beach, Florida

February 14, 2018 - By 
things to do in clearwater beach

Clearwater Beach is a great year-round destination.

It’s fun to visit for the day if you’re in nearby St. Petersburg. Or you can spend your entire relaxing vacation in this sunny beach town. There are plenty of choices when it comes to events and excursions in the area, from the beach itself to craft beer tastings.

You can download some travel tools to make the trip easier. But with all the choices, you need some help to filter through the options. That’s the only way to see the very best of this beautiful stretch of coast.

Keep reading! You’re about to find out the top five things to do in Clearwater Beach.

1. Go to the Aquarium

Clearwater Marine Aquarium is a special place that’s dedicated to rescuing marine life. It was the site of the movie Dolphin Tale, where resident dolphin Winter appeared as a star.

Not only is it a fun day out, it’s also an educational experience. You can get up close and personal and feed the animals and learn about the environment. The best part is, all of the animals here are released back into the wild after they receive treatment.

2. Try Some Local Beer

It may surprise you to know that The Sunshine State has a number of great breweries. Clearwater Beach is an ideal spot for a “beercation.”

You can visit places like the Sea Dog Brewing company and enjoy a brew on their terrace or inside their pub. And if you’re really up for exploring, try the St. Pete/Clearwater’s craft beer trail.

3. Hang out at Pier 60

A hugely popular fishing pier, the 1,000-foot-long Pier 60 is a must do. Nearby is Mandalay Avenue, which is known for its shopping. You can even pick up a souvenir at the shop of iconic wrestler Hulk Hogan.

When you’re done, watch the spectacular sunset at the pier, which transforms into a beach festival with music and performances.

4. Check out Clearwater Beach Itself

Clearwater Beach has been voted one of the state’s best beaches. It’s close to Pier 60 and Beach Walk, so you can easily combine a day out with either of these attractions.

Whether you’re interested in fishing or simply walking along the shore, there’s something for everyone. There are even playgrounds to keep the kids busy.

5. Cruise with the Dolphins

One of the most unique things to do in Clearwater Beach is just off the coast. The area has a large pod of Atlantic Bottlenose dolphins that you can see right here in their natural habitat.

Get up close to these amazing creatures by taking a dolphin cruise. You can swim and snorkel right in the middle of a dolphin family.

Get Inspired by Things to Do in Clearwater Beach

Now that you’ve got an idea of what to do, get out there and plan your Clearwater Beach trip today. If you can’t get enough of the water, get inspired with our list of ten great places to take a swim.


How to Choose the Right Essential Oil Diffuser

February 14, 2018 - By 
essential oil diffuser

Are you in the market for an essential oil diffuser?

If so, you’re not alone. The use of essential oils is on the rise in the US. People are inhaling and even ingesting oils such as eucalyptus and peppermint for their pleasant scents and health benefits. Though the science behind aromatherapy is still in its beginning stages, users credit essential oils with everything from boosting their mood to decreasing chronic body pain.

Diffusers are effective distributors of essential oils in a home or workspace. The trick is knowing which one is right for your circumstances. Read on to find out how to determine which diffuser to buy.

Types Of Essential Oil Diffusers

Do you ever get overwhelmed by the large assortment of a similar product while walking down the aisle of a department store?

If so, you might feel the same when you discover how many different kinds of diffusers are available. Each type varies in design and function. Here are just a few types to choose from:

  • Mist diffuser: Combines water and essential oils to emit a foggy mist.
  • Ultrasonic diffuser: Spreads intact, fragrant diffused oil particles in a cool mist.
  • Sweet heat: Warms essential oils and releases their properties through warm air.
  • Nomadic diffuser: Diffuses oils manually through evaporation.
  • Ventilation: Diffuses oil via a fan.
  • Nebulizer: Diffuses cold oil particles through a filter.

You can regulate the amount of oil being released by every kind of diffuser except nomadic. The highest-quality diffusers also have a timed release function, so that you can enjoy your aromatherapy without wasting precious oil.

Room Size

The type of diffuser you need depends on the space where you plan to use it.

For a large, open space, choose a nebulizer or ventilator. A powerful nebulizer can work well in a space as wide as the average industrial workspace. It will infuse the air with clean, dry, aromatic oil particles, making for a healthier home or workplace.

For a medium-size room such as a bedroom or even a kitchen, invest in an ultrasonic diffuser or a mist-maker. Sweet heat would work in an average-sized room as well. If you prefer a warm-air diffuser, go for the sweet heat or mist-maker. If, instead, you want less moisture and cooler air, opt for the ultrasonic essential oil diffuser.

Can I Use a Diffuser in My Bathroom?

Of course, you can!

Dump the fake potpourri and the synthetic air fresheners and pick up a nomadic diffuser. Your guests will marvel at your wonderfully-scented bathroom and you can all stand to benefit from some aromatherapy.

Humidifiers vs Oil Diffusers

It’s important to distinguish between diffusers and humidifiers. the major difference in diffuser vs humidifier is that the humidifier cannot function with essential oils. It moistens the air with water alone.

Certain diffusers operate like a humidifier-diffuser hybrid. Mist diffusers most resemble humidifiers because they require water to function properly. However, you cannot benefit from the use of essential oils when using a regular humidifier.

Final Thoughts

Essential oils can only optimize your life. To make the most of them, think carefully about where you plan to use them and what purpose they will serve. Only then can you purchase the right essential oil diffuser for you.

Are you interested in further improving your health? Visit us regularly for more health tips and tricks.


Top 10 Best Downloadable Web Design Software

February 13, 2018 - By 
web design software

If you’re not online, you’re falling behind. It’s 2018, yet there are still many small businesses that do not have a website. In fact, there’s a stunning 27 percent who have yet to build their online presence.

Whatever is keeping you from building a website-cost, lack of knowledge, fear of the unknown-it’s time to let it go and find digital success.

Many businesses don’t have the time or budget to hire a pricey team to create a website, so they’re taking matters into their own hands.

We have compiled a list of the most trusted web design software companies and platforms so you can build a great looking site for half the price of hiring an agency.

1. Wix

Wix is one of the most popular web design software choices online. They’re more than their funny ads that pop-up before every YouTube video, they truly build a great product.

Easy to use, affordable, and trusted, Wix has mastered the art of putting the web development tools into the businesses hands.

2. Weebly

Reminiscent of Wix, Weebly makes building a website fun, easy, and affordable. All you need is a great logo, a little creativity, and some good ol’ fashioned elbow grease.

3. Squarespace

Squarespace’s list of clientele truly speaks for itself. For as little as $18 per month, you can create a stunning website that will entice customers to click and scroll.

Maximize your website’s potential with a successful plan of action. Programs like SlickPlan will help you and your team plan out your URL structure, map out content, and design mockups.

4. BoldGrid

WordPress is a popular web platform but its flexibility can be confusing for those of us that are unfamiliar with code. BoldGrid helps businesses navigate through the web development process easily.

They also offer a free demo. Get started today!

5. Bluefish

Bluefish is an all-in-one website builder that allows you to code your own masterpiece. Their design capabilities are what makes this coding web design software standout from the rest.

6. Komodo Edit

Use this easy to use coding platform that’s perfect for beginners to create a website that looks and acts like it was done by a professional. You can download it here.

7. Dreamweaver

If you’re familiar with coding, than Dreamweaver is an excellent web design platform. It’s ability to show live updates and split screens make coding tangible.

8. Macaw

Hailed as the “web design tool of the future”, Macaw allows you to design in a way that’s similar to photoshop. Design in real-time and watch your website come to life right before your eyes.

9. CoffeeCup

CoffeeCup is an intuitive web designer that uses Bootstrap and Foundation to expertly craft websites. Build a responsive site that looks as good on mobile as it does on desktop!

10. Google Web Designer

Bring your ideas to life using interactive HTML5 from the search engine giant that will be ranking it! Google Web Designer focuses on using code to amplify design.

Making the Most of Your Web Design Software

Websites are imperative to be successful in today’s digitally central world.

Before you start building, check out this article and avoid these commonly made website mistakes.


8 Tips for Digital Marketing for Construction Companies

February 13, 2018 - By 
marketing for construction companies

As a construction company, you’re an expert on the latest architectural and design trends for both commercial and residential properties.

But while you know how to create an incredible living room layout and design the perfect addition to a home? Well, you might not always have the skills you need to succeed when it comes to your company’s digital marketing strategy.

Marketing for construction companies can be a challenge, especially online, where you deal with sop much competition.

We’re here to help you make sense of it all in this post. We’ll share with you some of our favorite and most effective tips on how to increase your construction company’s reach online, grow your market, and work with more satisfied customers.

1. Try Video Content

First up on our list of the top tips for marketing for construction companies?

It’s time that you started creating video content.

After all, video content is one of the fastest-growing digital marketing trends for good reason. In today’s image-obsessed world, the majority of consumers truly would rather watch a two-minute video about a product or your construction service than sit down and read an article about it.

Watching a video allows users to multi-task while taking in your content, but it also helps to boost your rankings. YouTube is now officially the world’s second-largest search engine — so ranking for text content alone is no longer enough.

Plus, video content helps your target market to get to know you on a more personal level. They can tour your sites, see your equipment up close, and even meet some of your top contractors. This helps to create a sense of trust between your brand and the people hiring your construction services.

2. Find Your Ideal Social Media Platform

Snapchat, Facebook, Twitter, Instagram, and now, some companies are even advertising their services on Tinder.

It seems like every day, there’s a new social media platform that your construction company needs to make an account on.

But which of these social media platforms is your target audience actually on? And which one will allow you to showcase your content in the best way?

Remember, much of the marketing for construction companies out there is visual. Think before and after photos of renovations, awesome graphics, three-second videos of you ripping out a wall, or even a sped-up video of your contractors drawing plans.

Do a little research to help you to determine which of the more visually-based (think Instagram and Snapchat) platforms is home to your target market. Then, focus on putting the majority of your social content on those platforms, and ensure that you’re creating content that those users specifically want to see.

3. Embrace Local Marketing

Let’s face it: as much as it would help you to grow your market, most people are not going to use the services of a construction company that’s four states away.

So, when you’re creating your own plan for marketing for construction companies, it’s essential that you pay close attention to your local market.

You want them to find your name before your competitor’s, and you want to be at the top of the list when they’re searching for construction companies within your service area.

So, how do you do it?

Start by claiming listings on places like Yelp, Angie’s List, and Google My Business, to name a few. Once you’ve claimed these listings, be sure that you fill them out as completely as possible. List your contact information, the addresses of your locations, showcase customer testimonials and even include a few photos.

Once you’ve done that, it’s time to start using location-based keywords in your website, blog, and social media content.

For example, check out how Bridge Brothers Pedestrian Bridges has subtly included their service area (the Southeast region) in the home page of their content, as well as in numerous internal pages.

This tells Google that they should put your website in front of people who are getting on Google and looking for construction services in your area, because those results will be the most “helpful” to the consumer.

Finally, one quick hack is to always put a Google Map on your contact page! This ensures that people on-the-go can be immediately directed to your construction company.

4. Monitor Your Site Speed

Today’s world is filled with people who have incredibly short attention spans.

So, if your website takes longer than even a single second to load?

There’s a good chance that your visitors are going to close out their browser tabs, and give your competitor’s website a try instead.

But you haven’t only lost a customer. Your slow loading time has also pushed your website way down in the search engine rankings. Because people navigated away from your website so quickly, Google understands that it’s not “helpful” to consumers.

So, your competitor’s websites get ranked ahead of you — not because they’re better, but only because they load faster.

To speed up your site, we suggest removing any pop-ups and autoplay features (which are annoying, anyway.)

5. Ensure Mobile-Friendliness

Another hugely important thing to keep in mind when marketing for construction companies?

Mobile-friendliness is just as important as a desktop-based website when it comes to ease of navigation, loading speed, and pretty much everything else.

Remember: in today’s world, more people get online using mobile devices than they do with traditional desktop computers. So, if your website doesn’t cater to mobile users? Then you’re already slated to lose over 50% of your web traffic and potential consumers.

If you’re concerned about making your desktop site mobile-friendly, then you may want to consider creating an app for your construction company. That way, consumers can browse through your portfolio, read about your services, and even book a consultation in a few quick seconds — all while standing in line for groceries.

6. Get Active in the Comments Section

We know that you may not always have the time to spend several hours every day combing through the comments section of other construction blogs and popular industry websites.

However, try to take the time at least once a week to comment on high-traffic articles, get on online forums, and be a part of the digital conversation. In a nutshell, make commenting a part of your marketing for construction companies.


First of all, it’s a great way to make connections and virtually introduce yourself to the heavy-hitters in your industry. This will show your clients that you’re an authority, building more consumer trust.

Additionally, it will also help you to drive more traffic back to your own website.


When commenting, be sure to include a signature with a link back to your own blog. This will help you to connect with people who are already interested in what you have to offer. It will also help you to get more traffic to your site, boosting your position in the Google rankings.

7. Submit Your Company to Digital Directories

Advertising your construction company in the phone book may be a thing of the past, but trust us when we tell you that digital directories are an awesome way to boost marketing for construction companies.

Submit your website to as many of them as possible. Your site will be indexed alongside other home improvement services, and will help you to connect with your local market even more.

Think of it as the phone book of the future — and one that’s much more effective.

8. Try a Live Chat Bot

As a construction company, we know that you get tired of answering the same questions from your customers day after day.

We also know you get tired of potential customers that waste your time with in-person consultations where they ask you a million questions, cost you business, and then never actually end up working with you.

Making a live chat bot a part of your marketing for construction companies strategy can help to change all of that.

Your site visitors can be directed towards the specific services they need, learn more about your price structure, and can get those basic questions that drive you crazy answered.

Need Additional Ideas About Marketing for Construction Companies?

Thanks to this post, you now have tons of ideas about what you can do to ensure that your construction company rises in search engine rankings by mastering marketing for construction companies.

You can also use these tips to increase your conversions, lengthen the amount of time people spend on your site, and of course, gain more customers and recognition in your industry.

However, keep in mind that these tips are only a fraction of what you need to do in order to win at digital marketing. We also know that you might not always have the time to put these tips into practice while running your construction company.

That’s where we want to help you.

Spend some time on our website and blog to learn more about how you can download SEO and digital marketing manuals, improve your skills, and much more.


Top 10 Tips for Planning a Small Wedding

February 13, 2018 - By 
planning a small wedding

Planning a small wedding isn’t the affair it used to be. It could range from you and two witnesses to a group of fifteen. Either way, small weddings are on the rise.

Why go small? Because the average couple spends $35,329 on their wedding day.

Chances are, you don’t have that kind of cash to drop. Here are 10 tips to get the wedding of your dreams without divorcing your bank account.

1. Choose Your Must-Haves

We’re talking a small wedding with a smaller budget. And like all budget planning, that means narrowing down to the necessities.

The necessities depend on what your priorities are.

Let’s say you have a favorite bakery. A custom cake might be right up your alley. On the other hand, maybe you just want your grandma to be there.

Make a list, and narrow down. If you can’t live without it, make sure it happens for your wedding. Everything else is extraneous.

2. Hire a Pro (for Only the Necessities)

Decision burn out is real. Especially for the day that’s supposed to be perfect (no pressure).

In this case, hiring a pro for the necessities will make your life about a hundred miles easier.

A wedding planner, for example, can be a lifesaver. And if you hire them on a limited basis, you can keep planning a small wedding on a budget.

Hiring them only in the beginning to help book vendors, for example, is a great way to make the most of your investment. They know how to negotiate discounts that you can’t and suggest budget-friendly places that won’t occur to you.

3. Don’t Hire Family and Friends

It seems like a good idea at the time. It’s really not.

Here’s the thing about hiring family and friends. You know them and you like them, which means you don’t want to hurt their feelings.

Which is kind of a problem when you’re planning your big day. It’s hard enough to tell a random stranger that you don’t like something and want it another way. With friends and family, you have to worry about offending them.

And soon enough you’ll end up with a wedding you don’t like because you didn’t want to step on anyone’s toes.

Save yourself the trouble. Bring in the pros and don’t hire friends and family.

4. Book the Space First

As in, before you even set the date.

Let’s have some real talk about a vendor: they aren’t going to reserve anything for you unless you’ve made the deposit.

So unless you’ve paid them money to make your reservation, don’t send out save the date cards. Specifically, make a deposit to get the space reserved before you do anything else. Don’t do flowers, don’t do cake, do not pass Go, do not collect $200.

Vendors will flake out, mess reservations up or any number of creatively irritating things other than what you hired them for. Having the space reservation confirmed will at least ensure that you know where the wedding will take place.

5. Keep Organized

When it comes to planning a small wedding, you’re going to need all the help you can get to keep your sanity intact.

Especially if you’re organizing your own wedding without help.

We’re talking invoices, contracts, reservations, and any number of details that you’re totally going to remember until you get stressed out and totally don’t.

If you’re old school, there are wedding plan journals. Web-sharing services like Google Drive are also magical lifesavers.

Some things you can even have ready to go before you start — like a wedding program template.

6. Create a Registry

Yes, even if your wedding will consist solely you, your significant other and your dog.

Especially if your wedding consists of only enough the people you need to make it official. Your friends and family members will want to celebrate before or after, and many of them will want to get gifts.

Plus, if you’re wedding planning on a budget, you can wind up with a lot of items you’ll actually use.

7. Small Receptions for the Win

It’s a stereotype that the bride will spend the whole reception running from person to person.

Know what solves that problem? A small reception.

Besides letting you, you know, actually spend quality time with your guests, a small reception is way more cost effective. Some couples will forego a reception altogether and go celebrate with far-flung friends and family.

8. Any Outfit is a Wedding Outfit

If you can physically capable of walking down the aisle to get married in it, it qualifies as a wedding outfit.

Seriously though – some brides drop thousands of dollars on a gorgeous dress, others get married dressed as Stars Wars characters.

If you feel amazing in it, you can get married in it. Even if it’s not a fancy dress.

But if you’re all about a fancy, beautiful wedding dress, wear your fancy beautiful wedding dress (and if you need ideas, check out these fabulous dresses and shop now).

9. Know Your DIY Limits

In theory, DIY-ing it up will make your wedding planning easier.

In practice…well, there are limits to DIY skills.

For example: if you have a friend who does calligraphy, this is an awesome opportunity to ask for a hand. If, however, neither you nor your significant other have any artistic ability to speak of, maybe leave it to the pros.

10. Keep the Bridal Party Small

Remember your friend’s wedding when you were part of the bridal party? And coordinating all of them was a huge stressor and massive pain?

Avoid that. Stick with a small bridal party of the people you actually want to be there for you.

Making Sense of Planning a Small Wedding

Planning a small wedding is an adventure. That doesn’t mean you have to go into it without any help.

Check out our blog for all kinds of tips to make the whole process of planning your wedding that much easier, like our post on how using a wedding podcast for advice can help your wedding go forward smoothly.


4 Helpful Dental Apps You Need to Know About

February 13, 2018 - By 
dental apps

Need a little extra assistance brushing your teeth, improving your oral hygiene, or even explaining complex dental procedures to your patients?

Good news: there’s an app for that.

You might be surprised to learn that the world of dental apps is rapidly growing, but the market is only getting bigger every day.

No matter the industry, more apps than ever include tutorials, information about specific issues, and even charts and diagrams to help you better grasp a concept.

No matter the concept you need to explain or the enthusiasm you need to instill in younger brushers, there are tons of dental apps that help to make it easier.

So, which ones should you download?

Read on to find out.

1. If You’re A Dental Professional

Wouldn’t you love to be able to spend less time explaining procedures and basic hygiene to your patients during their appointments?

With the DDS GP app, you’ll be able to do just that.

If your patient is in need of a dental surgery, or is at severe risk for oral hygiene disease and other issues, then you can use the app to help you explain what’s going on.

You can even upload your own photos to the app, to show more real-world examples of the concepts you’re explaining. You can print out charts and treatment options to email to your patients, and even draw and take notes on the screen.

Explain things like dental implants, cracks, cosmetic procedures, tooth decay, restorative procedures, and much more.

You’ll be able to choose from more than 200 different videos and diagrams, all of which you can zoom in on to pinpoint specific areas.

It’s so popular, that it’s currently used by more than 13,000 dental professionals.

2. The Oral-B App

It’s no surprise that one of the top dental apps out there comes from one of the biggest names within the teeth and dental industry: Oral-B.

This app uses incredible technology to actually connect with your toothbrush. Then, it examines and studies your brushing pattern, looking for the teeth and other areas that you’re missing.

It’s even able to monitor whether or not you’re spending enough time brushing the individual “zones” of your mouth. As you can imagine, an app like this will work wonders for your smile and your overall oral health.

No matter which kind of electric Oral-B toothbrush you’re using, the app will work perfectly with it.

If you’re trying to teach your children the importance of oral hygiene, then this is a wonderful app to help you do just that. You can create fun themes, avatars, and even receive special game rewards the more times you brush your teeth.

You can even compete against friends to really take your brushing experience to the next level.

In addition to brushing assistance, the app will also over advice about oral hygiene and health. Finally, you’ll also get product recommendations from Oral-B that will help you to enhance your brushing experience.

Keep in mind that the Oral-B app is not a diagnostic tool. If you suspect you have a cavity or other dental issue, make an appointment with Ideal Dentistry to have a professional exam done.

3. If You Have Lots Of General Dentistry Questions

Considering a career in oral hygiene? Just interested in brushing up — no pun intended — on your general dentistry knowledge?

Has your dentist pointed out a few potential problems in your mouth that you’d like to learn more about?

If so, then enter the Bonebox app, your source for all things teeth and gums.

The app contains tons of helpful videos that break down the basics of oral hygiene. They’re so helpful, that even many dental professionals show them to patients when they need to explain a concept.

Learn about your individual teeth, the overall anatomy of your mouth, and much more. And if you’re in dental school and cramming for an exam? Well then, we know you’ll love using Bonebox as a helpful study tool.

4. If You Need Helping Making It Through Those Two Minutes

Did you know that 30% of Americans aren’t brushing their teeth as much as they need to?

Part of the problem?

Even if you’re brushing them twice a day, chances are, you aren’t actually doing it for long enough. And it doesn’t matter if your technique is perfect. If you aren’t brushing your teeth for a full two minutes every time? Well then, you’re still putting yourself at risk for gum and tooth decay and disease.

One of our favorite dental apps is called Brush DJ, and it’s designed to make the time spent brushing fly by. The concept is the perfect combination of brilliance and fun.

The app collects top hits that are two minutes in length, then creates an awesome toothbrushing playlist. This way, you can be sure that you’re brushing for the required two minutes while jamming out to your favorite songs.

If you’re trying to teach your kids to keep on brushing, Brush DJ also has tons of videos that will distract your children and teach them about the importance of brushing.

Thinking Of Creating Your Own Dental Apps?

Now that you’ve read this post, you have a much better understanding of what goes into making some of the best dental apps on the market today.

Whether you’re a dental professional or a tech guru looking to partner with a dentist, maybe you’re even considering making a dental app of your own.

Remember, the right app will be the perfect balance of education, gamification, and most of all, fun. If your patients don’t even realize that they’re learning about oral hygiene, then you’ve done things right.

Need advice on how to design the best app possible? Looking for more information about all things digital download? Want to read an e-book on dentistry?

Spend some time on our website and blog to learn everything you need to know to create an app that’s as appealing and awesome as a megawatt smile.

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