How CMS Website Designs Can Make or Break SEO

      Comments Off on How CMS Website Designs Can Make or Break SEO
CMS website designs

Do you manage your company’s website? Are you struggling to rank it on Page 1 of the world’s leading search engines? Chances are, you’re looking to pay more attention to your Search Engine Optimization (SEO) efforts.

However, you need to realize that several factors affect the success of your SEO. One of them is CMS website designs.

A Content Management System, or CMS, is the system in charge of managing digital content creation. If your CMS game isn’t up to par, your SEO won’t reach its full potential.

So how does a CMS platform affect your SEO efforts? Keep on reading below to find out.

The Speed of Your Page

First, a content management system directly affects the speed of your website. Speed is one of Google’s key considerations when it comes to website rankings.

The speed of your website also affects the satisfaction of your visitors. Studies revealed that 70% of consumers claim that the speed of merchants’ websites affects their buying decisions. The faster your website loads, the happier your customers are.

Working on a poor CMS platform that uses flash plugins and large image files may result in a slow website.

Size and Structure

A CMS platform also affects the size and structure of your website. Good CMS platforms will help ensure that you have a unique website. It will keep your website relevant and useful for internet users.

When Google sees this, it will rank your pages higher. But if your CMS is ineffective, your website will be full of complications. Your CMS should help you maintain a simple and minimalistic web design, which makes your site easier to use.

You also want to have a responsive website that can adapt to other platforms. These include mobile phones, tablets, and other devices.

Dynamic Web Pages

A CMS can also help you develop dynamic web pages. These are pages that provide users different kinds of content depending on who accesses it, when they visit, and what device they’re using. The content must work regardless of the browser or system the customers use.

This will enable your website to provide personalized content that users are looking for.

Dynamic pages, however, are tricky. This is because their URLs come with complicated codes and special characters. Google and other search engine crawlers prefer static URLs, so use them sparingly.

Parallax Design

Parallax scrolling design is a type of page layout that scrolls the background slower than the foreground, making the page appear almost 3-dimensional. A parallax design stands out the moment you partner it with a great background. Moreover, it uses a different kind of structure that can jump into specific points within the web pages.

Parallax scrolling is most useful in key pages like a content page or a homepage.

There is, however, a caveat. Using parallax design may adversely affect your SEO.

First, it can cause issues affecting internal linking. Replacing additional pages with one long parallax homepage gives you fewer options for internal links.

Second, you may face problems concerning optimization. Google may not understand the kind of content you use in your parallax design, and it can slow down your load times.

Navigation

Through a solid CMS platform, you can create a remarkable navigation design. The ease of navigation your website offers plays a crucial role in whether users will stay or not.

Navigation is one of the first things users notice on a website. If they find the navigation design outdated or slow, they may move on to the next site on the list.

Your goal is to create a website that provides an intuitive flow of pages. Your menu or sidebar navigation should help users to quickly find what they are looking for.

Relevant Domain Name

Last but not least, a good CMS platform allows you to pick a domain name that is relevant to your brand. When choosing a domain name, avoid lengthy ones. Some users may have a hard time remembering your domain name.

When the circumstances require you to update your domain name, you need to secure your website’s current rankings. To do this, you can use the 301 redirect feature, which most search engines support.

Choosing the Right CMS Platform

Let’s take a look at the key considerations when choosing an SEO-friendly CMS platform.

Check if the platform provides organized CSS coding and HTML structures. These will help lower your website’s bounce rates. They will also facilitate faster crawling of search engines.

The platform should offer room for customization. You should have the power to customize your texts to promote organic optimization. You should also have the ability to edit meta tags, URL slugs, location, and social media share buttons.

Check if the platform comes with adjustable web elements. These include headers, footers, and sitemaps, among others.

Do you get the ability to resize or compress images? This is crucial when it comes to speeding up your website’s overall loading time.

Can you control duplicate content through the use of canonical tags? Duplicate content negatively affects your search rankings.

Lastly, check if the platform provides adaptability to various types of mobile devices.

Let’s Get Your CMS Website Designs Right

With the crucial role CMS website designs play, you need to find that perfect platform that aligns with your targets. With many different CMS options out there, it’s important to do your research.

We invite you to check our different articles on CMS. We provide feature articles and comparisons of platforms that will help you arrive at the best decision.