The internet turned the business world on its head. Much like any other major technological innovation, those who adapted faster found more success.
Radio seems to have reincarnated into the popular podcast format, and video is now a more important medium than ever, which makes video-editing skills all the more crucial.
You may be running your own business. You might just maintain a blog, or perhaps you’re an entertainer. No matter what your pursuit is, being able to utilize video as a mode of composition is going to expand the reach and reception of your audience.
Trouble is, video editing is generally a skill that takes a lot of time to develop. Plus, the top photo/video editing software can cost hundreds of dollars.
Luckily, there are free apps available.
The versatility of these apps ranges from bare-bones to powerful enough to create Hollywood-level video content. While some have premium packages, they are all freely downloadable in some form. Let’s take a look at the top ones.
Machete Video Editor Lite (Windows)
Machete is the simplest app on this list. If you just need to cut, copy, paste sections of your video, this is your program.
The app is easy enough that you can dive right in, even with zero editing experience. There are no audio editing options, and the file types are limited to .avi and .wav formats.
Much like the tool it gets its namesake from, your end product may not be the most gorgeous, but you will have cleared away any unneeded material.
Sometimes the easy apps don’t offer enough. Stepping up to a more powerful software usually comes with spending hours on YouTube trying to figure out the interface.
This is the thin line that comes with most design software. Think MS Paint vs Adobe Photoshop. Where’s the middle ground?
If there was an app that existed right in the middle of these two ideas, it would probably be Videopad.
Some of the more popular video effects including different resolutions, transitions, stabilization, and text-overlay at your disposal. You also get access to audio-editing options as well, like importing music, voice-narration, and built-in sound effects.
What gives Videopad it’s edge is the drag-and-drop interface. This makes it easier to utilize the effects available.
Videopad also makes it super easy to export your edited work to sites like YouTube, Flikr, and Facebook. If you need more help with social media managing check out these apps.
Garage Band and iMovie are probably the two main reasons Macs have the reputation of being the creative’s best choice for a computer.
True to Apple form, iMovie has that almost unearthly balance of power and intuitiveness. It boasts many of the features of Videopad, easy transitions, adding music, and even an option for 4k resolution.
Something your not going to find anywhere else is the ability to edit your video on multiple devices. You can shoot something on your iPhone, add touches on your iPad, and do even more fine-tuning on your Mac.
If you find that you’re on-the-go often, and already have an iPhone and/or Mac, iMovie is a no-brainer (it should come preinstalled on Macs) but is also downloadable here.
The rest of the list definitely exists on the other side of the ease of use/available features line. The side of the line you need to be on depends on your needs, which is why we’re looking at a spectrum of options.
VSDC Free Video Editor is downloadable for Windows for FREE. You get everything VSDC is capable of at no cost to you. No tiered packages, no subscription, just free.
What you get is a rather robust editor that supports nearly all formats. It includes object transformation, filters, and a myriad of audio capabilities and charts and animations to add.
So what’s the downside? Well, their support isn’t free (you have to subscribe.) So if you need help figuring something out, prepare to spend a lot of time on YouTube and various subreddits.
Lightworks is one of the mac daddy’s of the video editing world. Available on most OS’s Lightworks is one behemoth of possibilities.
Just think of it this way. Pulp Fiction, Mission Impossible, Moulin Rouge!. These blockbusters were all edited using Lightworks, and they are just a few of many award-winning films that have used this software.
Of course with great power comes great difficulty. Just because it’s easy to get doesn’t mean it’s easy to use. Lightworks boasts a pretty steep learning curve, but that’s to be expected.
Of course, to unlock it’s full potential, you have to opt for a monthly or annual subscription, or an expensive one-time purchase.
The free version is still impressive, and the Lightworks website even has video guides to help get you started.
One More Thing
In addition to grabbing that video editing software, there’s another program, also free and downloadable, that you may want to consider.
Pikto Chart is a design program tailored to making top-notch charts and infographics. If you’re doing any sort of informative video, or an engaging style of vlogging, this app is crucial.
Infographics are one of the best ways to coalesce a lot of hard data into an easy-to-digest visual package. This not only makes it easier to understand but also makes it easier for you point to stick with your viewers.
The app is also useful outside of video, just think of all the viral memes that are basically an infographic.
While the app doesn’t have the largest library of preset templates, it’s intuitive enough that creating your own with their own icons graphs and maps isn’t hard.
Best Downloadable Video Editing Software: Wrap Up
You should now have everything you need to start producing your own video content in-house!
Now all that’s left is to get a handle on the slippery slope that is SEO and you’re set for success.