As a construction company, you’re an expert on the latest architectural and design trends for both commercial and residential properties.
But while you know how to create an incredible living room layout and design the perfect addition to a home? Well, you might not always have the skills you need to succeed when it comes to your company’s digital marketing strategy.
Marketing for construction companies can be a challenge, especially online, where you deal with sop much competition.
We’re here to help you make sense of it all in this post. We’ll share with you some of our favorite and most effective tips on how to increase your construction company’s reach online, grow your market, and work with more satisfied customers.
1. Try Video Content
First up on our list of the top tips for marketing for construction companies?
It’s time that you started creating video content.
After all, video content is one of the fastest-growing digital marketing trends for good reason. In today’s image-obsessed world, the majority of consumers truly would rather watch a two-minute video about a product or your construction service than sit down and read an article about it.
Watching a video allows users to multi-task while taking in your content, but it also helps to boost your rankings. YouTube is now officially the world’s second-largest search engine — so ranking for text content alone is no longer enough.
Plus, video content helps your target market to get to know you on a more personal level. They can tour your sites, see your equipment up close, and even meet some of your top contractors. This helps to create a sense of trust between your brand and the people hiring your construction services.
2. Find Your Ideal Social Media Platform
Snapchat, Facebook, Twitter, Instagram, and now, some companies are even advertising their services on Tinder.
It seems like every day, there’s a new social media platform that your construction company needs to make an account on.
But which of these social media platforms is your target audience actually on? And which one will allow you to showcase your content in the best way?
Remember, much of the marketing for construction companies out there is visual. Think before and after photos of renovations, awesome graphics, three-second videos of you ripping out a wall, or even a sped-up video of your contractors drawing plans.
Do a little research to help you to determine which of the more visually-based (think Instagram and Snapchat) platforms is home to your target market. Then, focus on putting the majority of your social content on those platforms, and ensure that you’re creating content that those users specifically want to see.
3. Embrace Local Marketing
Let’s face it: as much as it would help you to grow your market, most people are not going to use the services of a construction company that’s four states away.
So, when you’re creating your own plan for marketing for construction companies, it’s essential that you pay close attention to your local market.
You want them to find your name before your competitor’s, and you want to be at the top of the list when they’re searching for construction companies within your service area.
So, how do you do it?
Start by claiming listings on places like Yelp, Angie’s List, and Google My Business, to name a few. Once you’ve claimed these listings, be sure that you fill them out as completely as possible. List your contact information, the addresses of your locations, showcase customer testimonials and even include a few photos.
Once you’ve done that, it’s time to start using location-based keywords in your website, blog, and social media content.
For example, check out how Bridge Brothers Pedestrian Bridges has subtly included their service area (the Southeast region) in the home page of their content, as well as in numerous internal pages.
This tells Google that they should put your website in front of people who are getting on Google and looking for construction services in your area, because those results will be the most “helpful” to the consumer.
Finally, one quick hack is to always put a Google Map on your contact page! This ensures that people on-the-go can be immediately directed to your construction company.
4. Monitor Your Site Speed
Today’s world is filled with people who have incredibly short attention spans.
So, if your website takes longer than even a single second to load?
There’s a good chance that your visitors are going to close out their browser tabs, and give your competitor’s website a try instead.
But you haven’t only lost a customer. Your slow loading time has also pushed your website way down in the search engine rankings. Because people navigated away from your website so quickly, Google understands that it’s not “helpful” to consumers.
So, your competitor’s websites get ranked ahead of you — not because they’re better, but only because they load faster.
To speed up your site, we suggest removing any pop-ups and autoplay features (which are annoying, anyway.)
5. Ensure Mobile-Friendliness
Another hugely important thing to keep in mind when marketing for construction companies?
Mobile-friendliness is just as important as a desktop-based website when it comes to ease of navigation, loading speed, and pretty much everything else.
Remember: in today’s world, more people get online using mobile devices than they do with traditional desktop computers. So, if your website doesn’t cater to mobile users? Then you’re already slated to lose over 50% of your web traffic and potential consumers.
If you’re concerned about making your desktop site mobile-friendly, then you may want to consider creating an app for your construction company. That way, consumers can browse through your portfolio, read about your services, and even book a consultation in a few quick seconds — all while standing in line for groceries.
6. Get Active in the Comments Section
We know that you may not always have the time to spend several hours every day combing through the comments section of other construction blogs and popular industry websites.
However, try to take the time at least once a week to comment on high-traffic articles, get on online forums, and be a part of the digital conversation. In a nutshell, make commenting a part of your marketing for construction companies.
First of all, it’s a great way to make connections and virtually introduce yourself to the heavy-hitters in your industry. This will show your clients that you’re an authority, building more consumer trust.
Additionally, it will also help you to drive more traffic back to your own website.
When commenting, be sure to include a signature with a link back to your own blog. This will help you to connect with people who are already interested in what you have to offer. It will also help you to get more traffic to your site, boosting your position in the Google rankings.
7. Submit Your Company to Digital Directories
Advertising your construction company in the phone book may be a thing of the past, but trust us when we tell you that digital directories are an awesome way to boost marketing for construction companies.
Submit your website to as many of them as possible. Your site will be indexed alongside other home improvement services, and will help you to connect with your local market even more.
Think of it as the phone book of the future — and one that’s much more effective.
8. Try a Live Chat Bot
As a construction company, we know that you get tired of answering the same questions from your customers day after day.
We also know you get tired of potential customers that waste your time with in-person consultations where they ask you a million questions, cost you business, and then never actually end up working with you.
Making a live chat bot a part of your marketing for construction companies strategy can help to change all of that.
Your site visitors can be directed towards the specific services they need, learn more about your price structure, and can get those basic questions that drive you crazy answered.
Need Additional Ideas About Marketing for Construction Companies?
Thanks to this post, you now have tons of ideas about what you can do to ensure that your construction company rises in search engine rankings by mastering marketing for construction companies.
You can also use these tips to increase your conversions, lengthen the amount of time people spend on your site, and of course, gain more customers and recognition in your industry.
However, keep in mind that these tips are only a fraction of what you need to do in order to win at digital marketing. We also know that you might not always have the time to put these tips into practice while running your construction company.
That’s where we want to help you.
Spend some time on our website and blog to learn more about how you can download SEO and digital marketing manuals, improve your skills, and much more.