By the year 2020, it’s expected that at least 43% of the American workforce will be freelancing. This trend is aided by the digital revolution; Thanks to the internet, aspiring entrepreneurs and side hustlers have more help available than ever. Online marketing tools are one important example.
The right online marketing tools can help grow your audience, nurture your leads, and reduce your tech burden. These seven examples are just scratching the surface:
This e-mail marketing platform lets you build and segment e-mail lists. You can send messages to many people at a time (like past customers), and track how many people open and click on each correspondence.
No matter what kind of industry your side hustle is in, from cannabis marketing to ridesharing to fashion, you have to join in on the conversation. The best way to do that today is through social media.
With a tool like Buffer, you can schedule posts to Facebook, Twitter, and Pinterest in advance. Setting aside 30 minutes to write social posts can keep your queue full for an entire week, saving you lots of time in the process.
3. HubSpot CRM
A CRM is a great way to log the people who have expressed interest in your business. Whether they’re potential customers or partners, it makes sense to track their activity and record important information.
With a CRM you can see how many times you’ve e-mailed someone and take notes about previous interactions. More advanced side business owners can also use a CRM to track overall sales activity and pipelines. HubSpot’s is a great choice and is free to use.
Need to record notes, save sections of articles in documents and eBooks, and organize your side hustle to-do list? Evernote is a powerful productivity software suite with these features and more. Many users appreciate its cross-device compatibility, allowing them to store and edit the same notes on their smartphones and computers.
5. Google Drive
This free digital storage system is the gold standard of collaboration online today. Teammates can access documents, spreadsheets, and images immediately through the use of shared folders. Drive’s powerful comment and suggestion features also let multiple team members provide input on a document, without creating dozens of new files.
Trello is a perfect tool for small teams to stay organized. Its card and column layout follows the style of the classic kanban board, a staple for agile software workflows. You can also create checklists on each card and use them to store notes on a specific project or idea.
It’s not a traditional online marketing tool, but everyone knows that running a business is stressful. With this easy meditation app, you’ll get reminders to take a breather and relax. Many of the most successful business owners in the world are already using meditation to improve focus and energy — you should too.
The Best Online Marketing Tools Are The Ones Right for You
Although millions of people around the world use these tools to run their side hustles, it’s important to create a tech stack that works best for you. Try combining different tools and seeing which ones fit your style.
For more resources to help your blossoming side hustle, check out our Digital Download Marketplace.