Design Your Blog Like a Pro: Rules of Design You Need to Know

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rules of design

Do you want to create an attractive design for your website that makes people want to stay on your website and purchase your products?

The rules of design are the starting point of an expert marketing strategy.

In order to create a killer design, you need to know the rules of design. A well-designed website needs to be balanced, uniform and beautifully packaged.

To achieve this you need to know the proper elements that make your website graphically pleasing and functional.

Here are the rules of design to make your website graphically appealing.

1. Baseline Grid

To give your website design order you need to use a baseline grid. The grid enables designers to know where to place objects and content.

Grid lines need to be clean and balanced. The grid gives your webpage order and organization. It also makes your graphic design easier to manipulate.

It doesn’t matter whether you’re creating a website, a poster. Grids give you a strong design and make images and content consistent. Grids also save you time making changes.

When you change items such as colors, dates, and objects, the baseline grid acts as a blueprint or roadmap saving you time and frustration.

2. Balance

Balance enables the elements on the page to have equal space. It gives you harmony to your webpage. It helps you carefully arrange your headings and images so they work well together.

You can balance different sized elements so they look balanced. It doesn’t matter if you’re working with text, menus, your design composition or positive or negative space.

Balance can be achieved by using white space. When you don’t use white space correctly, elements look jumbled and crowded. It makes the eye difficult to follow what you want the viewer to see on the page.

Seeing crowded elements annoy the viewer and make her want to leave the website.

3. Scale and Proportion

The eye needs a place to focus on. Otherwise, the viewer will want to leave the page. A webpage with a poor scale will lose the focal point of the composition.

Good scale and proportion enable the visitor to look at the specific element you want them to look at on the page.

Scale often has to do with emphasis. You can think of this in relation to size. If you want to focus a viewer’s eye on a photo, you may want to make the photo the focus of the design on the webpage. This will make the image prominent.

A good rule of thumb is to make the image larger than other images on the page. This will draw the eye to the image. Some other techniques you can use is to give the image clarity and blur other images that are on the page.

This will make the image hyperfocused. First, choose your focal point

4. Rule of Odds

The rule of odds is typically used in logo design. But it’s also used in other types of design. The rule is that appealing design composition appears to have an odd number of elements that appear in the foreground.

The odd number is typically three elements. Two would not be enough. Four would be too many elements. Three elements provide a strong focal point in the middle. It gives the composition a natural balance.

5. Rule of Thirds

One of the other rules of design is called the “rule of thirds.” Rule of thirds is essential in good design composition. This is what happens: Divide your composition into three columns and three rows.

You’ll see natural guidelines where the horizontal and vertical points meet. This is where expert designers place the main subject and supporting design elements. You’ll notice how this gives the composition a focal point.

The rule of thirds aligns the focal points so naturally with the grid.

6. Shape

One of the most significant elements is design is a shape. There are three main shapes: geometric, organic and abstract shape. Squares, rectangles, circles, and triangles are geometric shapes. They are often used in logos.

Organic are shapes in nature, including branches, leaves, and mountains. Another shape is an abstract shape. It’s often a depiction of something but not concrete.

While they look like shape, they often only resemble a shape and are just a stylistic representation. Designers often integrate different shapes together in compositions.

7. Color

Color has a powerful effect on compositions. They can alter our moods and thoughts. Color can motivate our emotions. 

Pastel colors have been known to soothe and relax people. Visual artists use pastel colors when designing interiors.

Have you ever noticed that many bedrooms are designed in pastel hues? Just look at a website page for an interior designer.

On the other hand, the color red brings vibrant energy. Many restaurant websites use various shades of red. Color theory states that red ignites passion and hunger.

When mixing and matching colors, it helps to use a color chart or color wheel. These tools enable designers to create specific effects when creating visual compositions.

Color mixing is definitely an art. But it’s also a science. Did you know it was Sir Isaac Newton who created the first color wheel! Sir Isaac Newton was one of the most renowned physicists and mathematicians in world history.

The Takeaway on the Rules of Design

Incorporate these seven rules of design from this post to create an expert website that looks amazing. You’re on your way to being a pro website designer.

Thinking of designing your website in WordPress? Here are some great tips for beginners.