5 Social Media Trends to Look out for in 2017

July 12, 2017 - By 

Social media and social networks are the way of the world. Social media marketing has become the go-to marketing method.

Companies of all shapes and sizes use this marketing method to grow their client base! In fact, an eMarketer study found that 88% of all polled companies use social media marketing.

As a business owner, it’s likely that your company has a social media presence. From social networking to blogging to podcasting, the world of social media marketing is endless.

While these methods work, don’t you want to ensure that your company is keeping up with the latest trends?

Social media trends come and go, so it’s important to keep your company’s marketing plan up to date!

Being in the know is a huge part of successful marketing. Here are 5 social media trends that are ruling 2017.

Top 5 social media trends

Let’s get to it!

1. Video is the new text.

A growing number of users create videos to communicate. Facebook, Snapchat, Twitter and Instagram all offer video capability. While text-based content isn’t gone for good, your business will want to find ways to use video for marketing.

2. Messaging via social media.

Social messaging is the go-to method for communicating, especially in the social media realm. Social messaging allows for quick and convenient communications with others.

This social media trend is so popular that sixty-two percent of millennials are more loyal to brands that use social messaging.

3. The use of chatbots.

Consumers like the idea of quick customer service. Even with a dedicated customer service staff, chatbots can still be useful.

Many social media users send or post messages that need a quick response. A chatbot can communicate with customers and provide information almost immediately.

Facebook uses more than 11,000 active chatbots! Using chatbots to answer FAQs for customers can be money and time-saving.

4. Instant purchases.

We live in a world were instant actions are not only preferred but common.

As social commerce continues to grow, customers seek the ability for instantaneous purchases. Instant purchasing allows consumers to buy a product or service with one click.

It’s not good enough to market your products via social networks! Take it one step forward by offering simplistic purchasing abilities for your clients.

5. Augmented reality.

The idea of changing reality came to life with the creation of selfie lenses and filters. We can thank Snapchat for this one!

Augmented reality allows users to post personalized pictures and videos. This growing social media trend can be used to better target and market to customers using more personal methods.

As the social media world continues to evolve, trends will come and go. If your company is focusing on social media marketing in 2017, don’t pass up these trends.

Be in the know!

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