Have you ever felt that warm, tingly feeling in your head when someone compliments you or remembers your name? It’s the sort of thing that keeps you going back to the same salon, or leaves you feeling satisfied after a call with a customer service line.
The way people are treated by a company leaves a lasting impression and turns them into lifelong customers. Customer relationship management software can help you keep tabs on your entire client base, so you can give them the best service possible.
Keep reading to learn more about the benefits of custom CRM software.
Organized Customers and Contacts
Spreadsheets and business cards are old school, unorganized, and inefficient. They allow lots of room for error and are time-consuming to keep updated.
Custom CRM software solves this problem. It provides an expansive and thorough overview of your entire catalog of customers, providing important details at the touch of a button.
It can also be effective in organizing leads. Don’t let potential customers slip away just because they’re not quite ready to become customers. Keeping track of your leads is the only way to turn them into customers in the future.
Provides Strong ROI
Customer relationship management software might seem like a big investment, but it actually has a huge ROI. According to a recent study by Nucleus Research, employing custom CRM software provides a $5.60 return per every dollar spent on the system.
Besides the quantifiable ROI, the organization and documentation of leads will keep your ROI strong as long as you’re updating your CRM software. It’ll also help retain all your current customers because personalized attention is what keeps people coming back.
When you employ CRM software that tracks your customers’ purchases, you’re able to market other products toward them that you know they’ll be interested in.
Say you own a landscaping company, and your CRM system shows that a customer recently bought a natural pesticide for their garden. That’s incredibly valuable information for you: now you know they have a garden with pests.
There is a slew of other products that can now be marketed to them using that knowledge: seeds, fertilizer, additional pesticide solutions, etc. Without the CRM software, that purchase might’ve fallen between the cracks, and the opportunity to upsell would be lost.
Improves Customer Relations
We know that customers want to receive personalized attention. How far can you take that in your business to make them feel the most value they can feel?
Let’s go back to the landscaping company example. When your customer calls two days after their pesticide purchase, CRM software can pull up the customer’s information and purchase history for the customer service representative. Instead of answering the phone with a generic “Hello, how may I help you today,” now you’re able to say: “Hi Karen, how’s the pesticide working out for you?”
The customer will be taken aback by the personalized attention, and that’ll help diffuse any potentially negative interaction.
Improves Interdepartmental Communication
It’s all about the customer. That fact can get lost in interdepartmental miscommunication. When your sales department and marketing department have a different idea of who your client base is, that’s a problem.
Creating a central database of your customers can help everybody stay on the same page. This’ll improve communication and efficacy in your company. Software providers like iSolutions even offer comprehensive overviews of all departmental customer interactions within the software.
Are You All Set with Custom CRM Software?
Downloading a custom CRM software today can help you step up your customer service game and improve business overall.
But, CRM isn’t the only way to improve your business. Check out how hiring a web designer can also help take your business to the next level.