Are you worried that technology will eventually make real estate agents obsolete?
The good news is that a growing number of buyers continue to hire real estate agents. In fact, in 2016, 87% of buyers worked with an agent.
For agents to continue to be a necessity, understanding real estate technology trends is a must. Realtors® need to be ready to embrace these digital changes.
Want to capitalize on these trends? Want to ensure you’re in the know with the latest and greatest technologies?
If so, we’re here to help!
Read on to learn about 5 real estate technology trends that are on the rise.
1. Virtual Reality
Virtual reality (VR) is widely popular in the gaming industry. The same technology is positioned to change how buyers interact with a home. With the use of VR, buyers can tour a home without stepping foot inside of it.
This will completely change the experience of buying a home.
In the past, buying a home without seeing it physically was risky. VR removes the challenges associated with long-distant home purchasing.
The technology will also allow buyers to experiment with the home. They can choose different styling options, floor plans, and more.
2. Smart Homes
The smart technology industry continues to improve. The idea of a fully automated home is no longer a thing of the past.
With smart technology, home owners can use:
- Automated door locks
- On-the-go temperature controls
- Smart lighting
- Smart appliances
These devices boost quality of life, home functionality, and improve energy efficiency. With this in mind, it’s no surprise that the demand for smart technology is growing.
As a real estate agent, you’ll need to understand and market this technology.
As an agent, most of your daily tasks require a human touch.
You have to create posts on social networks. You have to create emails to keep in touch with prospective clients.
With automation, you can spend less time marketing yourself. Instead, you can dedicate more of your time showing homes.
This trend will make agents more efficient in their daily work.
4. Big Data
How many posts have you seen where friends and family members check into restaurants? While this data seems useless, geographical check-ins are quite useful.
Social media companies, such as Facebook, use this data to tailor digital marketing and advertising. By looking at consumer behavior, companies can determine:
- Where customers live
- Potential buying/selling behaviors
- Marital status
As a Realtor®, Facebook is a gold mine of data. You don’t even need to know how to code. You can use social networks to connect with prospective buyers and sellers.
With big data, the days of mass-mailing postcards are of the past.
5. On Demand Services
These days, consumers expect instant gratification. With the click of a button, we can find a local cab or order grocery delivery.
With the continued growth of on demand services, real estate agents need to focus on providing instant gratification.
Instant connections are a must. Consumers want to know that there is an agent from Power House Real Estate who is available to meet within the next 2 hours.
There are several companies, such as CurbCall and the Real app, that are exploring instant real estate services.
Real Estate Technology Trends: Wrap Up
As an agent, staying on top of real estate technology trends is a must. As new digital technology is available, consumers expect Realtors® to be in the know.
As an agent, you’ll also want to embrace digital downloads. At Pligg, you can find a wide variety of downloads.
Our site provides graphics for your real estate website as well as real estate eBooks.
Check out our site today and get to downloading!