What’s the one key to being successful in business?
Ok, that’s a trick question – there’s more than one essential part of being successful. But one thing you absolutely must have to win in business is customers. Without sales, you don’t have a business!
81% of customers search online before they make a buying decision. If you don’t have a website, you’re missing the boat!
The good news is that there are many benefits to having a website for your company. Here are just a few.
1. Websites Make You Easy to Find
The vast majority of customers will generally make their selection from the businesses they find and research on the internet.
When you have a website, you become part of the conversation. If someone searches “Brixly hosting reseller uk,” for instance, and you are in that industry and location, you want to be sure you show up in search results!
2. Websites Give You Credibility
The question, “If you can’t find it on Google, does it really exist?” is so true that it almost isn’t a joke anymore. If you don’t have a professional-looking website, people can doubt your credibility.
With a website, you can establish your brand, showcase your products or services, and share customer testimonials and reviews. These help customers trust you enough to buy from you.
3. Having a Website Extends Your Reach
If you’re a brick-and-mortar store that’s been comfortably doing business for decades, you may not see the benefits of having a website. But what if you could expand your customer base without building another location?
Many companies find that the biggest boost they get from their website is the ability to reach a whole new market without investing in a physical store. You can dramatically boost your revenue without much additional overhead.
4. Websites Are Always Available
Being accessible to your customers 24/7 is impossible if you rely on your physical presence. You simply can’t be everywhere all the time.
However, when you have a website, you can be. You can exist around the world and always be open for business. Being able to serve customers at any time of day or night is one of the benefits of having a website.
5. You Can Access Niche Audiences
Many store owners would like to carry more products, but they can’t justify it because there aren’t enough customers in the area. However, when you expand your reach around the world online, you can access very strong, passionate niche audiences.
From doomsday preppers to creators of software programs, you’d be amazed at the communities that will come together to support products and services they need. All you need is a website and an online marketing strategy to reach them.
The Many Benefits of Having a Website
These five benefits are only the tip of the iceberg. The truth is that there are dozens and dozens of benefits of having a website. Once you give it a try, you’ll discover many on your own.
You can design your own website using purchased graphics, or hire someone to take care of it. Either way, you’re sure to enjoy having an online presence!
What’s the biggest benefit of having a website in your opinion? Share in the comments!