4 Things You Need to Know About Remarketing Strategies

November 17, 2017 - By 
Remarketing

Remarketing is a crucial component of a company’s sales strategy. It involves renewing contact with potential or current customers.

They do this by reintroducing products or services or using retargeting tools.

Companies must find a way to respond to decreased sales and shifts in demand.

Demand shifts have several causes:

  • buyer income and employment
  • consumer trends and tastes
  • expectations of future price or supply
  • the price of related goods
  • population shifts
  • market size

To address this issue, you’ll need a robust strategy to guarantee the success of your business.

While digital marketing tactics might bring customers in, you need to do more to convert them.

Keep reading to learn what to do.

Tips on Remarketing Strategies

Following the right strategies is a cost-effective targeting method. It boosts your customer retention and improves your conversion rates.

Here are the four things you need to know:

1. Sending Shopping Cart Abandonment Emails Works

Seventy percent of shoppers say they want a personalized experience from brands. One of the top personalized methods is sending a shopping cart abandonment email.

Customers receive this email when they fail to buy the items in their shopping cart.

Visitors abandon their carts for various reasons. It could be due to distractions, lost internet connections, or high costs. Or, it could be due to uncertainty or a complicated checkout process.

A follow-up email tries to convert these shoppers. This personalized email offers to solve the shopper’s problem with the sales process.

It shows the business cares about the buyer.

2. Using Retargeting Ads Will Convert Customers

Retargeting ads work well on website visitors.

It involves signing up to the Google Display Network and creating intuitive ads. These ads show up on sites your visitors go to. They display products visitors were curious about when they were browsing your website.

Using retargeting ads is cost-effective because they don’t target random potential customers. Instead, they focus on people who want your products or services.

Specific browser cookies tell websites to show related ads to the potential customer.

The targeting is either pixel-based or list-based. Pixel-based targeting uses cookies, while list-based targeting sends ads to listed customers.

These targeted ads help create awareness and convert website visitors.

3. Reinforce Your Message Through Video Remarketing

Video remarketing is about showing personalized ads to those on YouTube. If anyone watches your videos or visits your channel, they’ll get targeted ads.

Link your channel to Google AdWords. Then, target your campaign to users.

This strategy reaches many potential customers and improves your return on investment (ROI).

4. Segment Your Campaigns to Meet Customers’ Needs

Don’t make the mistake of retargeting customers in a block format. Customers are different.

Consider demographic information, visitors’ website behavior, and geographic location.

Tailor your campaign messages to each segmented group. This ensures customers get messages that make sense to them individually.

It also makes your call-to-action have a better impact.

Learn More About Digital Downloads

Remarketing works if you combine it with other marketing strategies. As such, you will have the tools for attracting, retaining, and converting customers.

Be careful not to stalk customers online with constant ads. This will create a negative impression of your brand.

Moreover, it will chase customers away.

Contact us to learn more about digital sales and downloads.

Posted In:  Marketing Uncategorized