4 Things to Look for in Salon Booking Software
There’s nothing like running a salon.
You get all the benefits of running a small business with the perks of a job that lets you be creative and follow your passions.
But if you can’t book any clients, forget it.
There are dozens of ways to keep track of bookings—from entering everything into your phone to writing them in a little black book. If you want to make your booking easier and more powerful than ever, you’re going to need a good salon booking software.
In this article, we’ll go through four things you need to look for in a salon booking software that will work for you.
How do your clients make bookings now? By telephone? Do they have to (gulp) walk in?
As a business owner, you want to make it as easy as possible for customers to do business with you.
And the best way to do that is through online booking.
A good salon booking software will give your clients access to set their own appointments. They’ll be able to see their favorite stylist’s openings and book on the spot.
If your booking software offers a mobile app, even better. Mobile apps lead to better client retention and can bring in more customers.
Powerful Customer Management
You already know your customers, right? After all, the salon is a breeding ground for conversation.
Customer management software can take your relationship with your clients to the next level.
Keep track of personal data like birthdays and anniversaries, and send them a congratulatory discount.
You can also track their appointments. Introduce a loyalty rewards system for frequent visitors. Give a coupon to anyone you haven’t seen in a while as an incentive to bring them back.
A good customer management software may also include customer surveys. This opens up a two-way conversation between you and your clients and lets them feel heard and valued. And when customers feel valued, they come back.
Reporting and Data Analysis
It’s important to have an accurate picture of your business’s financial health.
These days, it’s not enough to just check the calendar for appointments or look at the checking account balance.
Sure, that will give you a general picture. But to learn more about your salon’s financial shape, you will need a salon booking software that can track and analyze data.
How much is the average appointment? Are more people getting cuts or dyes? How much money does each appointment cost you in materials?
You can even track how much money you spend on social media ad campaigns compared to how much those promotions bring in.
Have you ever had a customer come in for a dye job, only to find out that you’re out of toner?
It’s more than just an annoyance: that’s the sort of thing that drives people to find a new salon.
A good salon booking software will also track your inventory so you can avoid those sorts of aggravating slip ups. And that keeps you and your customers happy.
Make Your Salon Smarter with Salon Booking Software
Having trouble breaking your salon into the next level of success?
A powerful salon booking software can give you the boost you need.
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