Marketing is never easy.
From messaging to target markets, picking the right strategy takes time and effort.
Luckily, with digital marketing, you can get a lot done at a low cost. You just need to be willing to put in a little effort.
There are a ton of digital real estate marketing strategies out there. Finding the right options for your business might take some time and a little trial and error.
To get you started off on the right foot, let’s a take a closer look at three digital real estate marketing strategies that work.
1. Social Media – A Digital Real Estate Marketing Strategy
Social media is one of the most powerful tools in a real estate agent’s toolbox.
In fact, studies show that social media actually has a 100% higher conversion rate than outbound marketing.
An effective social media strategy will help you to build better brand recognition and loyalty. In the process, you’ll also forge real relationships with your customers.
If social media feels like a mystery to you, don’t worry. It’s much simpler than you think. While there’s no “secret sauce,” your best bet is to simply share and connect with people in your community.
Don’t make it salesy. Keep building relationships and using the approach that made you an effective agent in the first place.
2. Help Out Your Clients
Some of the most effective digital marketing is what’s referred to as inbound marketing. With inbound marketing, the goal is to draw customers to you through interesting and helpful content.
Many industries – real estate included – are prime candidates for effective inbound marketing.
Purchasing and maintaining a home are processes that many people find intimidating because there’s so much involved.
As a real estate agent, what information could you provide to buyers, sellers, or homeowners?
Use blog posts, video, and social media to dole out tips and tricks on home buying and selling. This is a great way to let people in your area know that you know what you’re talking about.
3. Email Marketing
Email marketing is one of the most effective digital real estate marketing techniques out there. With an ROI of $44 for every $1 spent, it’s hard to go wrong with the medium.
Email marketing doesn’t need to be complicated. At its core, email marketing is simply a process of capturing email addresses from prospects and slowly converting them into buyers.
Capturing names is vital, even if it’s just a simple request to “stay in the loop.” If you need inspiration, check out how this site is doing it.
If you want to really take advantage of email marketing, try offering a free guide or discount. Then take them through a series of emails that offer useful information and warm them up to your brand.
Putting It All Together
What digital real estate marketing strategies are you using?
We’ve touched on a few of the most effective digital marketing techniques for realtors, but there are many available.
Get started today by putting these suggestions into practice. You can also browse our site and read more helpful tips about digital marketing.