An Overview of 5 Different Types of Marketing Platforms Available

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Types of Marketing Platforms Available

What is the marketing platform for you? That’s the question on everyone’s mind regarding marketing online. There are endless ways to market online, and things can get confusing with so many marketing platforms.

To get your business’s foot in the door with marketing artificial intelligence, you have to know what services are out there and what they offer you. We’ll be discussing five types of marketing platforms, detailing what they are and how they will benefit you and your company.

So, read on!

1. Traditional Email Marketing Platforms

Traditional email marketing platforms are the most common type of marketing platform. They allow businesses to create targeted email campaigns to reach potential customers, track the progress of their campaigns, and analyze the results.

These platforms can create newsletters and DIY email marketing to keep customers engaged and informed about products and services. They can also:

  • build loyalty
  • monitor customer feedback
  • link to social media 

2. Comprehensive Platforms

Comprehensive platforms are full-suite digital marketing solutions designed to provide comprehensive abilities and effectiveness across the marketing and advertising landscape.

The platforms provide the foundation for efficient digital campaigns and allow marketers to maximize their digital marketing efforts with expanded capabilities, including:

  • organic
  • paid
  • email
  • social media marketing

3. Peer-to-Peer Platforms

Peer-to-peer (P2P) platforms can market to a niche target audience cost-effectively. This marketing method utilizes customers to find, recommend and even promote products.

These networks are populated by real people and are extremely effective due to their influence over others. Examples of P2P platforms include social media networks such as:

  • Facebook
  • Instagram
  • referral networks
  • video platforms
  • newsletters

4. Web-based Email Marketing Platforms

Web-based email marketing platforms are digital marketing forms that allow companies to market their products and services via email. These platforms help businesses create, send, and manage email campaigns using various tools and techniques.

These tools are:

  • responsive design
  • customer segmentation
  • automated personalization
  • personalized content
  • segmentation analytics

These platforms also offer A/B testing, lead scoring, and reporting features. They provide users with the most effective digital marketing solutions at a fraction of the cost.

5. Enterprise Email Platforms

Enterprise email platforms are one of the five marketing platforms available to businesses. This platform specializes in enterprise-level customers and includes advanced features, such as:

  • analytics
  • automated campaigns
  • bulk message sending

Enterprise email platforms also come with scalability and customizations, meaning business owners can tailor their email marketing campaigns accordingly. They also offer segmentation and A/B testing capabilities, giving businesses better control of their outreach to customers. 

Try These Types of Marketing Platforms Today

The five different marketing platforms allow marketers to choose which will work best for them to reach their target audience.

Utilizing the correct platform gives businesses more exposure and a better return on their marketing investments. Utilize a combination of platforms to maximize your marketing potential.

Contact a professional today to learn more about how they can help you become a success in the digital marketing world.

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