The 10 Commandments of the Branding Process

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Branding Process

According to 77 percent of marketing experts, branding is essential for growth. You might’ve heard this term being thrown around by marketing gurus all the time. But, what does it mean?

The term branding refers to a concept, design, symbol or feature that separates your product or service from your competitors. In other words, what makes your offer special? Why should your customer buy your product?

You may have an idea and want to shape it into a brand or you aren’t getting the sales volume you expected. Either way, it will all come down to implementing the right brand building plan. Not sure how to develop your Branding Process?

We’ve you covered. Here is your easy to follow guide on how to create a successful brand. Let’s get started.

1. Define Your Audience

The first step to strategize your brand building is defining your audience. Many businesses think that marketing to all types of consumers is the best approach. Yet, that’s the worse strategy.

You designed your product or service with a customer in mind. Is it the millennial looking to travel the world?

Maybe it’s the senior who needs help getting things done at their house. Both consumers have different needs and expect different things from their brands.

2. Determine Your Brand’s Mission

After defining your audience, it’s important to determine what’s your brand’s purpose. What are you most passionate about? What moved you to start your business?

Was it a bad experience with another service provider? Tell your story about how it all started. Today, customers want to hear a backstory to the product they are buying.

3. Conduct a Thorough Market Research

A successful quality strategy starts with conducting a thorough market research of your competitors. Do they service your audience? What are your competitors doing to appeal to your potential customers?

Are they offering the same quality of service as your company? These are some of the questions that can guide your market research. Focus on how your product and message is different from your competitors.

4. Define What Makes Your Brand Special

Aiming for a one size fits all approach will doom your brand because you won’t be able to separate yourself from your competitors.

Think about how many bottled water brands we see every day at the grocery store. Why do consumers choose one over the other? At the end of the day, these brands are selling the same thing, right?

When you apply effective brand building strategies, you tell your consumer the benefits and qualities that make your product better than your competitor. Will it improve their day to day? Does a portion of your revenue help a local charity?

It’s important to harness the power of your branding to showcase what makes your product different. You might be thinking about it twice but, in marketing, a humble brag can do wonders for your brand awareness.

5. Create Your Logo and Slogan

An essential part of branding is the logo and slogan of a product or service. Creating an eye-grabbing design and tagline is what makes companies like Amazon and Nike be recognized by consumers near and far.

It’s recommended you hire an expert to design the best concept for your brand. You should discuss your idea with your designer and the colors you prefer.

Some of the basic elements you should take into consideration are the color palette, typography, website elements, image style, among other details. For successful brand building, it’s essential to prioritize the visual factor of your brand on all platforms. Consider using examples of beautiful websites from your competitors for inspiration.

6. Define Your Brand Voice and Message

The visual aspect of your brand is half the game. How are you going to “talk” to your customer? Do you want them to think of you as their friend or only an authority on the subject?

You should aim to find the right balance to connect with your customers. An example is Virgin Airline’s brand voice. Customers know them as the friendly customer service airline.

Besides defining your brand voice, it’s essential to determine your brand message. Connect with your customers telling them who you are, how you will help them and why they should care. Aim to create a human connection by using 1 to 2 sentences to describe your brand.

7. Incorporate Your Branding in All Aspects of Your Business

Customers should see your branding in all aspects of your business. Consider any food brand, these companies don’t only focus on product packaging. They incorporate their branding on everything from their packaging to their social media content.

8. Strategize Your Brand Content

Successful brand building comes down to applying the right marketing strategies. Your content should reflect your brand personality. Aim for a customer personalized approach tailored to their needs.

9. Keep Your Brand Message Consistent Across All Mediums

Besides using your logo and slogan on all outlets, your brand message must be consistent on all mediums. Consistency is the key to create that connection with your customer.

10. Turn Your Team into Your Biggest Brand Ambassadors

Many business owners think that controlling everything is the best approach. Yet, empowering your employees can improve efficiency and increase your lead generation. Besides keeping your team happy, you should turn them into your biggest brand ambassadors.

Educate your team about your brand and make them feel proud of working for your company. Your employees should fit your brand, vision and company culture. Their excitement for your products and services will help grow your sales volume and brand awareness.

Will Using the Right Branding Process Make a Difference?

Yes, using the right Branding Process can make the difference between success and failure. Every brand has their own audience and uniqueness. Your brand will showcase why your customer should choose you over a competing product.

The right brand building plan will take a complete approach. You must consider your product, niche, audience, competitors, among other essential factors. Don’t forget to keep your brand message consistent across all platforms.

Creating a human connection with your audience and consistency is what will make your brand memorable. We’re confident that if you apply our step by step guide, you’ll take your brand all the way to success in no time.

Want to learn how to choose the right platform to manage your website brand building content? Read our article to find the best system today.